On February 11, Qilu Evening News Qilu One Point reporter learned from the 2022 Jinan Municipal Culture and Tourism Work Conference that Jinan received 81.66 million tourists in 2021 and achieved tourism revenue of 98.4 billion yuan.
Zhi Liang, secretary of the party group and director of the Jinan Municipal Bureau of Culture and Tourism, said that in 2021, the city's cultural and tourism system will focus on the three themes of the Yellow River Strategy, the centenary of the founding of the party, and the culture of Jinan, and actively act, have the courage to innovate, forge ahead, and successfully complete the work tasks, and the highlights are wonderful.
In 2021, the "East Asian Cultural Capital" participated in the appraisal for the first time, and Jinan City passed the high score, creating a new business card for urban cultural construction; a large number of boutique cultural tourism projects detonated the market, cultural tourism consumption was first-class in China and leading in the province, and was rated as the first batch of national cultural and tourism consumption demonstration cities; the municipal academy group created and arranged works won 24 honors at or above the provincial level, and the pre-experience of cultural relics and archaeology was promoted throughout the province; 81.66 million tourists were received throughout the year, achieving tourism revenue of 98.4 billion yuan, and achieving a good start in the "14th Five-Year Plan".
Zhi Liang introduced that in 2021, Jinan will focus on the implementation of major national strategies and strong provincial capital strategies such as the ecological protection and high-quality development of the Yellow River Basin, the starting area of new and old kinetic energy conversion, and the Jinan area of the pilot free trade zone, scientifically compile 8 special plans and implementation plans such as the development of cultural tourism in the "14th Five-Year Plan" and the protection and promotion of the Yellow River culture, and issue 10 policy documents such as strengthening the protection and utilization of cultural relics, and plan the blueprint for the development of Jinan cultural tourism in the new era.
At the same time, the protection and development of the Yellow River Culture Museum and the Great Wall of Qi (Jinyang Guandu section) were listed in the key projects of the construction of the national cultural park, the Chengziya site was selected as the "Top 100 Archaeological Discoveries in a Hundred Years" in the country, the Spring Water Cultural and Ecological Protection Zone became a provincial-level cultural and ecological experimental area, and the "one corridor, one axis, one core and five groups" The Yellow River Cultural Tourism Belt accelerated its formation.
In 2021, Jinan will make overall plans for epidemic prevention and control and the revitalization of the cultural tourism industry, start construction of projects such as Jingang Racing And Songfeng Ancient City, and open and operate projects such as Sunac Cultural Tourism City, OCT Happy Club, and Happy Twist, becoming a new landmark for the integrated development of Cultural Tourism in Quancheng.
Jinan has also launched 100 night tour consumption areas, created 2 national and 2 provincial night cultural tourism consumption agglomeration areas, and vigorously developed new formats represented by film and television, animation, e-sports, and homestays.
In addition, Jinan has also successfully hosted more than 10 major cultural tourism activities such as the 4th China Opera Festival, the 30th National Book Trade Expo, the 2nd China International Cultural Tourism Expo, the National Red Theme Self-driving Tour, and the 12th Shandong Culture and Art Festival, and implemented the "Ten Ones" project for the integration of cultural tourism in the provincial capital economic circle, and the influence of Quancheng Cultural Tourism has been continuously improved.