Caring for the cute "ice pier" with the power of justice

Source: People's Court Daily

Recently, the 2022 Beijing Winter Olympic Games have received widespread attention, and the "ice pier" as a mascot has become a new top stream with its cute panda astronaut image and its good meaning of assuming the extraordinary and exploring the future.

But at this stage, because of the limited official supply, the "ice pier" is speculated by scalpers in the second-hand market at a sky-high price. Some media reported that at the scene of queuing up to buy Winter Olympic souvenirs, some people offered 1500 yuan to 2000 yuan to buy related products, and "a pier is difficult to find" was pushed to the peak of public opinion. In addition to the all-pervasive scalper speculation price, all kinds of pirated copies of the "ice pier" have gradually emerged, and there are more spoof memes such as "Iron Humble" on the Internet to make people embarrassed.

Therefore, the author believes that while encouraging the public to enthusiastically participate in the Winter Olympics, it is even more necessary to advocate the rational participation of all parties, and do not let the various negative phenomena brought about by "one pier is difficult to find" add to the blockage of the Beijing Winter Olympics.

First of all, scalper hype has seriously deviated from the mascot's meaning and value. In addition to promoting and publicizing the Olympic Games, the Olympic mascot is more to convey the Olympic spirit, and the meaning behind it is where the value lies. After the scalpers joined the public opinion speculation, they constantly strengthened the commodity attributes of the "ice pier" as the Olympic mascot, maliciously broke the balance between supply and demand in the market, and coaxed the souvenirs to an outrageously high price, which seriously deviated from the original intention of calling on everyone to participate in the Winter Olympics and support the Winter Olympics. In this regard, the relevant departments should attach great importance to it, take immediate action, and severely crack down on all kinds of robbery, hoarding and price increase for the Olympic mascot.

Secondly, the public's enthusiastic "ice pier" rush to buy has also contributed to various infringements from the negative side. In the face of the hot demand market, some merchants have moved their minds, and many peripheral products such as pirated "ice pier" dolls have appeared on some e-commerce platforms. According to the Regulations on the Protection of Olympic Symbols and the announcement of the State Intellectual Property Office, the Beijing Winter Olympics Organizing Committee has enjoyed exclusive rights to the "Ice Pier" symbol since January 15, 2020, and no one may use it for commercial purposes, otherwise it will constitute infringement. If the subject produces and sells fake "ice piers" without authorization, it also involves violations of the Trademark Law, copyright law, product quality law and other laws, and the circumstances are serious and can violate the criminal law. In this regard, the author believes that in addition to advocating consumers to consciously resist pirated Olympic products, in the face of the public's enthusiasm for purchase, the regular sales channels need to adjust the supply and demand plan in time and upgrade the corresponding anti-counterfeiting technology.

Finally, the idea of "entertainment" in the online world cannot pastime the Olympic spirit. Taking the "ice pier" as an example, its shape is designed and created based on the panda, and the "pier" means thick, solid and cute, which not only fits the overall image of the panda, but also symbolizes the strong and powerful body, perseverance and inspiring Olympic spirit of the Winter Olympic athletes. However, the network meme "Iron Humble", which is based on the "ice pier", uses the face of the 囧 with "I crashed you" and "This is it?" and other vulgar words, the image of the Olympic monument is spoofed and ridiculed. In the author's opinion, memes such as "Iron Han" have scandalized the image of the Winter Olympics, and at a time when countries around the world are focusing on the key nodes of the Beijing Winter Olympics, such behaviors should be stopped from continuing to spread in a timely manner.

In short, greeting the Winter Olympics at the doorstep, each of us needs both enthusiasm and rationality to participate in supporting the Winter Olympics, so that we can jointly maintain the order of the Winter Olympic Games, establish a good national image, and show the style of a big country to the world!