"I only want an ice pier, who can give me one?" It has become a mantra for many people.
The heat of the Winter Olympics has driven sales around the relevant areas, and the ice piers have become the top stream of "one pier is difficult to find". While everyone was shouting about the official increase in production, on the morning of February 10, more than 1.6 million netizens poured into the "cloud supervision" ice pier production line in the live broadcast room of the People's Network. Netizens shouted online: "Auntie, come on, don't nest workers" "Step on the sewing machine into the smoke". Netizens who could not grab the Tmall flagship store "New Year Special Edition Ice Pier" joked: "This is like a variety of exams, I will always accompany the run." ”
In the first 4 trading days of the Year of the Tiger, the stock price of Yuanlong Yatu, which has the halo of the concept stock of the ice pier above its head, mentioned the "four consecutive boards", changing the situation of "falling and falling endlessly" before the Spring Festival.
Millions of netizens cloud supervision fancy production
On the morning of February 10, the People's Network broadcast live "The Birth of the Top Stream Ice Pier", a short 80-minute live broadcast, more than 1.6 million netizens poured into the "Cloud Supervisor" ice pier production line in the live broadcast room.
Source: People's Daily Weibo
Netizens shouted in a fancy way online: "A lot of ice piers, divide me into one." "Auntie work hard, don't be a nest worker" "Step on the sewing machine into the smoke." More anxious netizens shouted: "Auntie don't package, send it directly." ”
A few days ago, CCTV News walked into the factory of Fujian Dehua production "ice pier" and visited the production line that is adding orders to catch up. During the two-and-a-half-hour live broadcast, more than 5.5 million netizens watched the production process of ceramic ice piers online.
The top-stream ice pier is popular, and the online and offline "one pier is difficult to find" is also a true portrayal.
Some citizens lined up for 26 hours in front of the flagship store of licensed commodities in Wangfujing Gongmei Building, but still did not buy the ice pier they liked.
Tmall data shows that on the opening day of the Beijing Winter Olympics on February 4, more than 1 million netizens poured into the official flagship store of the Tmall Olympics. Three days after the opening of the Winter Olympics, millions of overseas consumers poured into Taobao to search for hot words such as "ice piers" and "Winter Olympics", and many of the official flagship stores of Olympic Tmall were almost "seconds empty", many of which were sold to overseas markets such as Japan and Australia.
On February 9, the "New Year Special Edition Ice Pier" plush toy dressed in red Chinese traditional festival costume was put on sale at the Tmall flagship store, and a total of more than 5,000 pieces were pre-sold in the 6 hours of pre-sale on the same day, all of which were instantaneous. Some netizens joked, "This is like all kinds of exams, I will always accompany the run."
The faucet stock is four consecutive plates
Concession production and sales enterprises are expected to benefit
The ice piers have become "top streams", driving the hot sales of licensed goods for the Winter Olympics, and related concept stocks continue to be hot.
According to the official website of the Beijing Winter Olympic Games, there are currently 29 licensed manufacturers and 58 licensed retailers in Beijing. Including Yuanlong Yatu, Cultural Investment Holdings, ANTA Sports, Wangfujing, China Sports Industry, Caibai Shares, Jinyi Culture and other listed companies.
Yuen Long Yatu is a licensed manufacturer and retailer of the Winter Olympics, and the only listed company with plush toy production qualifications, which is a concept stock of ice piers that has attracted more attention, known as the leading stocks of ice piers.
Source: Wind
In the first 4 trading days of the Year of the Tiger, the stock price of Yuanlong Yatu, which has the halo of the concept stock of the ice pier above its head, mentioned the "four consecutive boards", changing the situation of "falling and falling endlessly" before the Spring Festival. As of the close of trading on February 10, Yuanlong Yatu was quoted at 27.06 yuan / share.
Yuanlong Yatu announced that in the first half of 2020, the company's licensed souvenir business and precious metal handicraft business achieved revenue of 52.0289 million yuan; the annual concession business in 2020 achieved revenue of 59.1795 million yuan; the revenue of licensed souvenirs for the Winter Olympics in the first three quarters of 2021 increased by 141.57% year-on-year.
Yuen Long Yatu said on the interactive platform that the current hot winter Olympic licensed goods on the market, including ice pier (snow Rongrong) plush toys, styling handmade, buckles, crystal balls, as well as ice pier blind boxes, badges and other seven series, are the company's design, production and sales of products.
Cultural Investment Holdings is also a "ice pier concept stock" that has risen and stopped successively after the opening of the Winter Olympics, and the stock has risen by 34.95% from February 7 to February 10. The company has the concession production rights of winter Olympic derivative products in three categories of precious metals, handicrafts and ceramics, and has the franchise retail rights and interests of all categories of winter Olympic products. In July 2019, the company officially signed a contract to become the official cultural activity service sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games, and hosted the official cultural activities.
The Beijing Winter Olympics Organizing Committee has developed a total of 16 categories and more than 5,000 licensed products. Shanxi Securities Research Report pointed out that it is expected that throughout the Winter Olympics cycle, the income of licensed commodities will exceed 2.5 billion yuan.
Editor: Ya Wenhui