Craft beer brand "Vanbeer Vanbeer Craft Brewing" recently completed a multi-million yuan angel round of financing, led by 36Kr, followed by Joy Capital. According to reports, Fanbo Craft Brewing takes "emotional craft brewing" as the brand proposition, creates an "emotional drink" craft brewing brand suitable for different scenes and different consumer groups through the mother and child brand matrix, deeply cultivates the chain convenience and superb super terminal channels, and lays out the offline "craft brewing experimental bureau" tavern and the first domestic craft beer intelligent retail machine. This round of financing will be mainly used for brand building and scale expansion.
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