With the global epidemic subsiding across the board, the tourism industry is expected to usher in a reversal of difficulties. Recently, many countries announced plans to reopen their borders, the European Union in January recommended that member states open their external borders to 14 countries, Australia and New Zealand also announced plans to reopen national borders, and Malaysia's National Recovery Council also recommended that the national borders be fully opened as early as March 1, and entrants do not need to be subject to mandatory quarantine. As the pandemic subsides, more countries will open their doors.
1. The number of tourists during the Spring Festival has returned to 70%.
According to the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday in 2022, domestic tourism trips were 250 million person-times, a year-on-year decrease of 2.0%, recovering to 73.9% in the same period of 2919; domestic tourism revenue was 289.20 billion yuan, a year-on-year decrease of 3.9%, and recovered to 56.3% in the same period of 19 years. Although the tourism industry is still in the hardest hit area of the epidemic storm, as the epidemic has dissipated, the industry has seen the dawn.
The Spring Festival holiday received domestic tourists nationwide and the year-on-year growth rate
Domestic tourism revenue and year-on-year growth rate during the Spring Festival holiday
2. The dawn of Utrust tourism has begun to appear
The 14th Five-Year Plan for tourism development issued by the State Council on January 20 proposes to steadily develop outbound tourism under the premise that the epidemic is effectively controlled, injecting a booster into stagnant overseas tourism.
This year's new crown epidemic is likely to end, the tourism industry is expected to usher in a reversal of the predicament, many tourism stocks have recently begun to slowly strengthen, it is obvious that there are funds to begin to layout, the game of the post-epidemic era. Today, Utrust Tourism rose and fell, setting a new high in the near future. What are the reasons behind the rally and what is the future?
1) The annual loss has narrowed, and the post-epidemic era is worth looking forward to
The company's net profit attributable to the mother in 2021 decreased by 9.6 to 1.07 billion yuan year-on-year, and although the net profit attributable to the mother in Q4 increased by 123 million to 233 million yuan, it was still 853 to 963 million yuan lower than that in 2020, mainly due to the previously recognized goodwill impairment loss of 768 million yuan, which also provided a certain space for the company to lighten up this year. Although the company's outbound group tour business has not yet recovered, and the domestic inter-provincial tour strictly implements the "circuit breaker" mechanism, with the normalization of prevention and control and the company's active adjustment of direction, the future performance will usher in a strong reversal.
2) Deepen strategic cooperation with Alibaba Network and develop multi-channel fundraising power
In the face of the continued impact of the epidemic, the merger of Utrust Caissa was terminated, and the company returned to an independent and differentiated development path. On December 8, Alibaba Network acquired 6% of its shares through an agreement transfer, intending to deepen the strategic cooperation between the company and Alibaba Network, in addition, the company applied to shareholders for a loan extension of 317 million yuan. The company's active use of multi-channel financing to raise funds will be conducive to promoting business upgrading based on the established development strategy.
3) The transformation of domestic tourism has achieved results, and overseas tourism has regained confidence
The company has made great adjustments to its business in view of the background of the internal circulation of tourism, actively participated in the layout of tax-free business and high-end domestic tour tracks, and formulated the strategic direction of tourism + shopping. Since last year, the company has signed strategic cooperation agreements with Wangfujing and China Exemption, and will rely on its own traffic advantages, travel agency stores and channel capabilities to explore the possibility of cooperation with Wangfujing in duty-free retail business such as departure, entry, outlying islands, and duty-free shops in the city.
3. Technical analysis
Affected by the epidemic, Utrust Tourism plummeted from the high point of 12.92 all the way to the lowest point of 4.08 and began to stabilize and rebound. Judging from the recent trend, it is obvious that there are funds that have been laid out in advance, and the industry that has reversed its predicament must be the first to take the lead in advance, which is the so-called first move. In the comparison of the same industry, both the company's future development prospects and technical form are the best. According to the three-point forecast method, the company's future target price is likely to reach 9.01 points of D3, actively watching.
Utrust Tourism Weekly Line Chart
The above content is for reference only, does not constitute any trading, the stock market is risky, investment needs to be cautious!