Red Net Moment Zhangjiajie February 10 (Correspondent Liu Yun) On February 9, the core scenic spot of Zhangjiajie held a symposium on unique ideological competition and language collision. Its theme is to point directly to the problem of weakening the brand of core scenic spots. Wulingyuan District leaders Xie Guixiang, Gong Xinglong, Tian Aiqun, and experts tian Guijun, Lu Mingyong, and Su Juan, experts of the Municipal Cultural And Tourism Think Tank Research Institute, talked face-to-face and reached a consensus opinion on the "Zhangjiajie" tourism brand.
As China's first national forest park, Zhangjiajie is a Chinese-style specimen of the integrated development of ecological civilization and tourism civilization, with an irreplaceable historical status and realistic tourism brand value. The famous painter Wu Guanzhong interpreted Zhangjiajie from an aesthetic point of view. The founder of the "two bombs and one satellite", the famous scientist Chen Nengkuan, and the Chinese geological scientist Chen Guoda have injected profound scientific connotations into Zhangjiajie from the scientific field.
However, due to historical reasons, the core scenic spot system changes, Zhangjiajie as a tourism brand continues to weaken, broad, for this, the municipal cultural tourism think tank research institute expert Tian Guijun frankly said: "Sightseeing tourism products are always the main products, and aesthetics is the eternal theme of tourism." Therefore, in this sense, Zhangjiajie is considered to be an irreplaceable tourism brand! ”。 Lu Mingyong, an expert who has newly joined the Municipal Cultural Tourism Think Tank Research Institute and dean of the School of Tourism and Management Engineering of Jishou University, clearly put forward that "the return of Zhangjiajie as a core scenic spot tourism brand is a rational choice, and it is necessary to dilute administrative thinking and return to market thinking!" ”
In addition, su juan, Xiang Yanchu, Zhang Mingtao, Zhang Hongtao, Peng Shuangquan, Deng Dao, Wu Yongbing, Zhuo Mingcheng, as well as huangshizhai, Tianzi Mountain, Bailong Tianti, Huanglongdong, Baofeng Lake, Pullman Jingwu and other tourism-related enterprises and tour guide representatives attended the forum and expressed their opinions one after another, and took the core scenic spot to play the "Zhangjiajie card" as the mainstream direction.
As the saying goes, "The name is right". Abandon the arrogance of YeLang, sit in the well and watch the sky's inertial thinking, and treat suggestions and suggestions with an open and enlightened attitude. The Wulingyuan District Party Committee and the Wulingyuan District Government insist on grasping the high-quality development of tourism is to reflect the awareness of people's livelihood and to improve the political position. Zhang Gong, secretary of the district party committee, attaches great importance to tourism brand building, and he supports the special research on the brand building of core scenic spots carried out by the Municipal Cultural Tourism Think Tank Research Institute. Xie Guixiang, deputy secretary of the district party committee and executive deputy director of the Zhangguan Bureau, greatly appreciated the opinions of tourism experts and said that he would resolutely unify the tourism brand and continuously enhance the brand value. She advocated making a good "Zhangjiajie" golden signboard. Gong Xinglong, deputy governor of the district people's government, fully affirmed that the municipal cultural tourism think tank research institute organized experts to go into the scenic spot to carry out in-depth research activities, and hoped to continue to promote relevant work. Tian Aiqun, deputy director of the Zhangguan Bureau, believes that it is necessary to respect history, follow the objective laws of the market, and highlight the brand effect of "Zhangjiajie National Forest Park".
Brand is appeal, brand is also productivity, committed to tourism brand building is hard work! Previously, the relevant leaders of the Municipal Party Committee and the Municipal Government have made clear instructions for promoting the high position and giving better play to the leading role of the Municipal Cultural Tourism Think Tank Research Institute, and we will focus on the development of the tourism economy and contribute wisdom to promoting the brand building of the core scenic spots in Zhangjiajie! (The author Liu Yun is the chairman of Zhangjiajie Cultural Tourism Think Tank Research Institute)