The Nanzhang Branch of the Changzi Rural Commercial Bank closely focuses on the arrangements of the party committee of the head office on "opening the door in the first quarter", grasps the work in the early, tight, and solid peak seasons, ensures the realization of the first quarter of the opening of the door, and lays a solid foundation for the work of the whole year. As of the end of January 2022, the deposits were 299.8 million yuan, a net increase of 19.4 million yuan over the beginning of the year, 250% of the January task issued by the head office, 125% of the opening task of the first quarter, and 36 net increases in Jinxiang merchants in January.
Clear goals Consolidate full responsibility
According to the "first quarter opening red" marketing competition activity plan issued by the head office, the branch organized a meeting in a timely manner, and all staff seriously discussed and clarified the overall goal of the branch. In order to maintain the consistency of work pace, formulate practical marketing activity measures, assign tasks to individuals, and do a good job in the marketing account of individual tasks, and inform the work progress in the WeChat group of the branch every day, encourage the advanced, and supervise the backward. And from the past marketing model to service-oriented marketing, through the improvement of service quality to win the trust of our customers.
In the process of guiding customers to deposit low-cost deposits, there is a vivid case: there is a customer to deposit, enter the door to ask the teller to handle a five-year time deposit for him, the bank lobby manager immediately went forward to him and said: "Uncle, now the five-year interest rate and the three-year interest rate is almost the same, deposit five years In case you save a three- or four-year emergency, the withdrawal of money will become demand interest, so you will lose a lot of interest, it is better to save a three-year period, then you are not afraid of losing interest, if you do not use, After three years, even if the principal and profit are saved, it is no less than five years of interest. Through the introduction of the lobby manager, the uncle said happily: "Or you think thoughtfully, then save me for a three-year period."
Reserve customers Firmly grasp the "whole product" marketing
In the matter of marketing, action is the most favorable declaration, hard work is the most effective responsibility, through the publicity slogan, hall micro-sand and other publicity methods to attract customers, the formation of everyone has a new goal, everyone is a marketer, everyone to grab the customer's strong atmosphere, to the greatest extent to retain old customers, attract new customers. For the existing customers in December began to make sufficient marketing preparations, through telephone return visits, merchant visits, farmer visits and other measures to reserve deposit customers 35 households, the amount of a total of 3 million yuan, and before January 15 to complete the reserve customer deposit of 4.2 million yuan. It also visited more than 130 merchants in the jurisdiction many times to let them understand our products, understand our products, and choose our products, so that they can go straight to the goal when the marketing action is carried out in the first quarter.
Enrich the form carry out "all-round" publicity
The first quarter opening poster was posted in a conspicuous position in the business hall, and the "opening red" leaflet was distributed to customers who came to handle business. Actively carry out the "sweep the street" action, take the initiative to publicize more than 1,000 households, distribute more than 2,000 copies of publicity materials to farmers, explain our bank's advantageous products door to door, attract customer attention, register customer contact information and add WeChat, and regularly track and maintain. At the same time, in the Douyin and WeChat circle of friends, we continue to forward good news such as agricultural merchants and gifts to enhance customers' awareness of various products.
Assessment incentives and strive to be the "vanguard"
In the marketing competition, the branch and team PK methods are adopted to improve the marketing effectiveness, and strive to create a competitive atmosphere of "striving for excellence and winning every second", and fully stimulate the endogenous motivation of the business marketing of all employees of the bank. Under the leadership of the Party Committee of the head office, the branch adheres to the role positioning, does a good job of the "construction team", through daily monitoring of retail indicators such as branch deposits, electronic banking business, and Jinxiang merchants, uses the morning and evening meeting time to inform the completion of various tasks of employees, encourages employees who perform well, and lets employees share their experience and methods, helps employees who have not completed the goal to formulate a marketing plan suitable for themselves, and forms an atmosphere of "catching up with and helping to surpass by learning" throughout the bank. In addition, KPIs and overpricing are used to stimulate the spirit of employees to tackle tough problems. Since the implementation of the PK system, the number of marketing times for all employees to take the initiative to go out of the outlets has increased significantly, which fully reflects the "money is earned, not sent out", and at the same time, it has also realized the transformation of employees from "marketing to me" to "I want marketing", truly treating the post as a "battle position", taking the goal as a "military order", and striving for the first position in the first quarter of the business "marketing war".
Source: Eldest Son Rural Commercial Bank