With the increasing types of goods covered by instant delivery services and the rising demand for non-meal instant delivery services driven by the epidemic, the scale of instant delivery users in China has continued to expand, and the data shows that the scale of china's instant delivery users has increased from 124 million in 2014 to 506 million in 2020.
Same-city distribution market
Fast-paced urban life, people more and more like the convenient mode of life, in terms of distribution, there are a lot of urgent needs that need to be delivered in time, the current delivery market within 5 kilometers is relatively large, the more prominent business is mainly manifested in takeaway delivery, fresh distribution, agency and other businesses; so self-built same city distribution platform, which provides business opportunities for social entrepreneurs.
The sinking of same-city distribution is obvious
At present, the same-city distribution industry in first- and second-tier cities has become saturated, and there is still room for continuous upward mobility in the same-city distribution services in third- and fourth-tier and lower-tier cities, which also makes low-tier cities the next target of the distribution industry, and the layout of the sinking market has become particularly prominent.
What needs can the same-city delivery service meet for residential users?
1. Short-term and immediate delivery of goods
The same city distribution coverage can be larger to a city, smaller can be provided local delivery services, this service will not be like logistics express will be out of the province or abroad distribution, then the delivery time is basically the same day to place an order on the same day delivery, it greatly shortens, saving the time cost of resident users.
2. Delivery of multi-faceted daily necessities
The business scope of same city delivery can include express delivery, takeaway delivery, but also involving fresh, flowers, vegetables and fruits, cakes and other aspects of delivery, so that resident users if they want to buy goods in the same area immediately delivery can directly use the same city distribution platform to place orders, at the same time can also have food delivery services, in the noon and evening peak period, businesses can use the same city delivery to help deliver meals.
3. It can provide services such as substitute purchase
First of all, when the user forgets the file or key at home, you can use the same city distribution platform to help pick up, and secondly, you can also help resident users buy things, for example: after the office worker returns home from work, he wants to cook for himself but does not want to go out to buy vegetables, he can make an appointment on the delivery platform to help with the purchase of special delivery personnel and deliver it directly to his home.
A way to build a distribution platform in the same city
1. Team building
Want to operate the same city distribution platform well, first of all, you must have a professional distribution team, of course, in the early stage of operation, the personnel do not need to recruit too much, generally within 5-10 people can be normal operation, and can also be a good way to save labor costs, after the scale of the platform has grown and developed and then consider increasing new manpower.
2. Distribution tools
No matter what entrepreneurial projects are, it will take a lot of tools to support, at the beginning of the first time to have a high-quality distribution scheduling software system to build a platform, so that the income generation is high, and can also attract resident users to use faster, and then also need to prepare distribution tools, such as: delivery vehicles, distribution boxes, etc., there are 4-5 in the early stage, which can better save costs.
3. Operation and publicity
If you want to attract resident users to use the platform, you must first carry out effective publicity, through the combination of online + offline synchronous experience, you can better pull new users, online can set up some new people full of red envelopes, points, free delivery fees and other activities to provide benefits to resident users, you can use it for the second or multiple times later.
Offline can be used in areas with a lot of traffic, with WeChat Mini Program as the order entrance to the way to push activities, such as: lottery, gift giving, resident users only need to pay attention to the Mini Program, do not need to download the app, so that users can better accept, and such an order mode, mainly in the system, when choosing, it must be used to mini program-based, public number + app as a supplement to the multi-order mode to build.
Therefore, in fact, it is not complicated to build a distribution platform in the same city, and as long as each step of preparation and operation methods are done well, the risk can be greatly reduced, and the success rate of entrepreneurship is very high.