There are many "mushrooms" in the village of 100 million yuan

In 2021, five villages in Shanghai were selected as 100 million yuan villages in the national rural characteristic industry, of which Tianping Village in Luodian Town, Baoshan District, which features mushroom industry, and Brave Village in Langxia Town, Jinshan District, were selected at the same time. In the past two years, the two villages have achieved rapid growth against the trend, and there are certainly many "mushroom" things in the village. Recently, the reporter walked into these two newly promoted characteristic industry villages of 100 million yuan, listened to the "mushroom" thing, and looked for the "get rich economy".

The story of the industry from scratch, bigger and stronger is an indispensable plot in the development of the countryside in the Yangtze River Delta after the reform and opening up, and the "mushroom" incident in Tianping Village, Luodian Town, Baoshan District, is one of them.

Shanghai is the banner and benchmark for the promotion of the concept of factory cultivation of mushrooms in China. In 2000, Shanghai began to promote the concept of factory mushroom cultivation, and Huang Guobiao, who has 12 years of experience in mushroom production and trade, chose Tianping Village as a new starting point for the mushroom business, with the goal of factory.

Because the decision-making level is not unified, the factory mushroom business has not improved for a long time, until 2008, Baoshan District launched a new rural construction, Huang Guobiao and his Shanghai Yongda Mushroom Industry Co., Ltd. ushered in the opportunity of the times, and the factory mushroom cultivation project landed rapidly. Since then, Huang Guobiao and his team have embarked on the journey of introducing new varieties, new technologies, and new facilities from abroad and achieving localization and development.

"In 2020, the company's operating volume exceeded 100 million yuan for the first time, reaching 120 million yuan, compared with 150 million yuan last year." Huang Guobiao said that there is still the potential for continued high-speed growth in the future.

Through years of scientific and technological research, Yongda Mushroom Industry has broken through the decomposition of wood rot fungus grass, and by increasing the proportion of the formula of matrix straw, it not only digests agricultural wastes such as straw in Baoshan District, but also solves the problem of shortage of raw materials for wood rot bacteria. All of this has laid a solid foundation for the future development of Yongda mushroom industry, and the future of The mushroom specialty industry in Tianping Village is bright.

The "mushroom" affair in Brave Village is different from that in Tianping Village. Mushrooms are the traditional industry of Langxia Town, at the end of last year, Langxia mushrooms were rated as national famous and excellent new agricultural products by the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, in this process, the "mushrooms" in Brave Village have ups and downs, and have experienced extensive, standardized and factory mushroom cultivation of industrial development path.

In 2018, Langxia Town carried out the action of edible mushroom enterprises to help mushroom cultivation farmers transform into a bigger and stronger mushroom industry under the Corridor, with the help of the Langxia Town Government and the Shanghai Lianzhong Edible Mushroom Professional Cooperative, the 8 mushroom professional cooperatives in Brave Village realized the unified business model of raw materials, technology, processing, sales, price and brand, and the 8 mushroom professional cooperatives jumped to become the first members of the production scale of Jiangnan mushroom enterprises, and took the high-speed development train of the brand "Lianzhong No. 1" with the highest added value of the bisporus mushroom category.

"From the perspective of real estate double spore mushrooms, the market share of the 'Lianzhong No. 1' brand double spore mushroom in Shanghai is more than 97%, and from the total demand of the Shanghai market, the share of the 'Lianzhong No. 1' brand is less than 20%, and it is our main task to increase production capacity to meet the demand of the Shanghai market." Chen Lingen, chairman of the Shanghai Lianzhong Edible Mushroom Professional Cooperative, said.

According to Chen Lingen, the cooperative has basically completed the installation and commissioning of new equipment, and is expected to be put into production in May this year, at which time, the market share of the "Lianzhong No. 1" brand bisporus mushroom will exceed 20%. In addition, Chen Lingen has begun to prepare the export business of grass mushroom matrix raw materials to ensure that the cooperative can keep up with the market situation supplemented by internal circulation as the main external circulation.

Unlike Chen Lingen, Huang Guobiao has built an enterprise operation pattern supplemented by internal circulation as the main external circulation. In 2020, Yongda Mushroom Industry began operations at two edible mushroom bases in California, USA...

Last year, following the Yongda mushroom industry was identified by the Ministry of Agriculture and Rural Affairs as a high-quality development base for agricultural international trade in 2021, the high-quality products cultivated by the dance mushroom were listed on the 2021 China High-quality Agricultural Products Autumn List, and the business color of the Yongda mushroom industry supplemented by internal circulation as the main external circulation can be seen.

Recently, the Institute of China-Urban Integration Development of Shanghai University has made substantial progress in the project of "Shanghai Top Ten Rural Revitalization Head Brands (Involving Farmers)" project, through the independent registration of enterprises, experts have selected the top ten rural revitalization head brands of Shanghai farmer-related enterprises according to the brand value evaluation model of agricultural enterprises, and the "Zhen Mushroom Garden" brand and the "Lianzhong" brand of Yongda Mushroom Industry have both been selected.

Why can the "Zhen mushroom garden" brand and the "Lianzhong" brand in the mushroom industry be selected at the same time?" This project is an empirical study on the creation model of the brand of agricultural enterprises leading rural revitalization, and while providing brand building wisdom and experience for Chinese agricultural enterprises to become stronger, the quality of brand leading rural revitalization is an important consideration. Zhu Mingyuan, executive director of the Institute of China's Urban-Rural Integration Development at Shanghai University, said the original committee.

He Yehua, general secretary of the party branch of Brave Village, told reporters that the output value of mushrooms in Brave Village was 30 million yuan in 2019, and reached 112 million yuan in 2021, and the rapid growth rate was due to the help of the united brand unity as the core symbol.

The reporter also learned that on the basis of helping brave villages, Lianzhong opened up the collective funds of 85 economically weak villages in Jinshan District, with a total of up to 164.8 million yuan of funds invested in Lianzhong, and the annual interest rate was as high as 6.2%.

So, in the suburbs of highly developed industrialization and urbanization, what kind of leading role has Yongda's "Mushroom Garden" brand played?

"Yongda has comprehensively demonstrated the soft power of culture and the hard power of market competition in helping the revitalization of Tianping Village and surrounding towns and villages, and the enterprise is the golden business card of the village and town, and the enterprise is the spokesperson for green development." Yan Yunlong, general secretary of the party branch of Tianping Village, said that Tianping Village is a large agricultural village in the suburbs and a demonstration village for rural revitalization in Baoshan District, and the role of Yongda is obvious to all, especially in shaping the image of the countryside and high-quality green development.

In the past few years, Yongda Mushroom Industry has digested and absorbed most of the rural agricultural waste and forest greening waste in Baoshan District, becoming a model for various agriculture-related areas in Shanghai to learn from; In 2021, Yongda won the first prize of Shanghai High-tech Enterprise and Shanghai Science and Technology Progress Award, was identified by the Ministry of Agriculture and Rural Affairs as the 2021 agricultural international trade high-quality development base and the national rural entrepreneurship and innovation typical enterprise, the enterprise and Huang Guobiao individual were rated as shanghai rural revitalization advanced collective and advanced individual, Huang Guobiao was also elected as the president of Baoshan District Agricultural Industry Development Federation. These honors are the yongda mushroom industry in the process of new rural construction and rural revitalization, in the baoshan district to build the main position of shanghai science and technology innovation center, Yongda "rare mushroom garden" contributed indispensable agricultural science and technology innovation value.

Hu Ligang, a reporter of Farmers Daily and China Rural Network