The American Football Super Cup has always been a great opportunity for car brands to fight for creativity, earn eyeballs, and promote brands and models. In the era of globalized new energy, this year's Super Cup is naturally indispensable to the figure of electric vehicles.
BMW will launch a new 60-second ad during the Super Cup on Sunday, February 13, 2022, to showcase its all-new all-electric SAV: iX, featuring legendary actor Schwarzenegger and Oscar nominee Samar Hayek.
Schwarzenegger plays Zeus, the Greek god of lightning, and Hayek plays his wife, The Goddess Hera, who lives peaceful lives in Palm Springs, California, after retiring from Mount Olympus. However, the monotony of retirement soon weighed zeus down, and he got caught up in a struggle with Earth's electronics, frustrating him by repeatedly charging electric golf carts and hedge trimmers.
Meanwhile, Hera has fully adapted and thrived in retirement. To revive Zeus's life, she gives him a pure electric BMW iX, which quickly reignits her husband's electric magic.
The slot was conceived by BMW's chief U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award-nominated director Bryan Buckley, who has been credited for directing more than 65 Super Cup ads.
The ad was Hayek's debut at the Super Cup, and she said, "This is my first Super Cup ad and my first time playing a Greek goddess." In marriage, 75% of shopping and consumption are decided by women, and in this advertisement, it is women who decide to buy the right car and let their husbands regain their happiness. ”
Director Buckley said, "I've shot more than 60 Super Cup commercials, and these two are the most influential stars. When I first saw Schwarzenegger on the script, along with Samar Hayek's name, I decided to participate. It's a 60-second film that will air on the biggest platforms. ”
As the flagship model of BMW's pure electric SUV, bmw iX is equipped with BMW's latest vehicle-machine interaction system, iDRIVE 8, which is greatly improved in intelligence by combining new features such as remote software upgrades, application selection and various on-demand functions.
At the driving level, the BMW iX still inherits the pure BMW pedigree, is still a flexible and sporty SUV model, with a maximum power of 516 horsepower, only 4.6 seconds to break the hundred, and the speed is limited to 200 km / h, worthy of the nickname of the ultimate driving machine. The BMW iX EPA has an all-electric range of up to 522 km.
After a large number of simplified physical buttons, the design of the interior of the cabin is thinner and flatter, and the 12.3-inch information display screen and the 14.9-inch central control display screen are combined into a curved display screen, showing a simple, stylish and futuristic design.
The BMW iX has more driver assistance features, including arsenic augmented reality head-up display, extensive personalization with BMW ID, learning navigation, automatic parking, and the ability to plan charging routes based on basemaps.
In addition to the iX, BMW will also launch a pure electric five-door sports car in the United States next month: the i4 Gran Coupe. BMW has taken another big step towards achieving a 50% share of global electric vehicle sales by 2030.
BMW's last Super Cup commercial appeared in 2015, when the protagonist was BMW's (and global) first all-electric production car, the i3. The BMW i3 with its all-carbon body structure is a pioneer in electric vehicles and is currently one of the best-selling luxury electric vehicles in the world.