Introduction: Exposed to layoffs of 30%? Xicha emergency response: false information, normal personnel adjustment!
February 9,
A "Heytea will lay off 30%" message
Rush to the hot search.

Key messages include: The layoffs have been initiated internally years ago, and some more will be laid off in the next year, involving 30% of employees overall. For the news that "layoffs are being implemented internally", Xicha made an urgent response early in the morning: a small number of personnel were adjusted to normal personnel adjustment and optimization based on year-end assessment.
Heytea was exposed to lay off 30% of employees
On February 9, according to Sina, Heytea was implementing layoffs internally. Confirmed with a number of Heytea employees, the main information includes:
1. The internal layoffs have been initiated years ago, and some of them will be laid off after the year, involving 30% of the employees overall. Some employees said that all employees did not have year-end bonuses, and another said that "deferred payment".
2. The information security department was all laid off, and the store development department was cut by 50%. Internal analysis believes that the development of Heytea has reached a bottleneck period, and the store department is no longer important.
3. The laid-off employees will be compensated by normal N+1, and they can also choose to transfer internally to other departments, such as technical posts to business posts.
4. The annual meeting has become the last straw that overwhelms the hopes of many employees. There is no meal, very little welfare, forced everyone to stay at 10 pm, and participated until 12 o'clock in the middle of the night. On the live screen of the annual meeting, messages such as salary increases and year-end awards were spread all over the screen.
5. Also at the annual meeting, founder Nie Yunchen publicly commented that there were drawbacks in friendly business, which was regarded by employees as "lack of pattern".
Netizens are talking hotly
On the morning of February 9, the layoffs of Xicha appeared on Weibo's hot search, and for a time, netizens talked about it.
Some netizens said that "all the way to the expansion is too fast, always have to return to normal levels." "As soon as the field is large, there will be struggles, how high the quality of the official field is, there are gangs and factions, and the situation is enterprises." "Crazy expansion, good and bad. ”
Heytea responds to layoffs:
Normal personnel adjustment and optimization!
On February 9, in response to "media reports that Xicha has started layoffs a few years ago, involving 30% of employees overall".
In this regard, Xicha responded to the "Daily Economic News" reporter: "The relevant rumors are false information, the company does not have the so-called large layoffs, a small number of personnel adjusted to normal personnel adjustment and optimization based on year-end assessment, not for specific departments." At the same time, the year-end bonuses of employees have also been issued to employees normally before the Spring Festival according to their performance. ”
Enterprise investigation APP shows that Heytea is a white-collar class, young forces as the mainstream consumer group, leisure, drinks as the main products of the franchise chain agency, its affiliated company Shenzhen Meixi West Restaurant Management Co., Ltd. was established in 2016, the legal representative is Nie Yunchen, the registered capital of 10 million yuan, the business scope includes: hot and cold drinks, snacks, desserts, cakes production and sales; books, newspapers, periodicals retail, etc., by The Heytea (Shenzhen) Enterprise Management Co., Ltd. 100% controlled.
According to public information, as of December 31, 2020, Heytea has opened 695 stores in 61 cities around the world, and the total number of employees worldwide has exceeded 15,000. Until the third quarter of 2021, the number of stores exceeded 800 to 835 stores, and the store growth was mainly concentrated in first- and second-tier cities.
In addition, Heytea has raised 5 rounds of financing, including Meituan Dragon Ball, Tencent Investment, Sequoia Fund, etc., the company controls 34 enterprises, the main provinces and regions involving Guangdong, Shandong, Zhejiang, Hubei, Shanghai and so on.
It is worth noting that not long ago, in the rising price of new tea, Xicha has lowered the price of many products in the opposite way. Among them, the price of pure tea is reduced by 3-5 yuan, the price of 5 fruits is reduced by 2-3 yuan, and the cheese is reduced by 1 yuan.
This article is from | Professional retail network comprehensive daily economic news, China News Network, Sina Weibo, netizen comments