Source: CCTV Finance
Buying gold has always been a popular spend during the Spring Festival holiday, and this year is no exception. The reporter learned from a number of gold malls in Beijing that gold sales in the seven days of the Spring Festival increased by more than 30% year-on-year, and among the buying crowd, the post-90s and post-00s accounted for a considerable proportion.
Beijing: Gold sales are hot during the Spring Festival
The young consumer group is growing year by year
A reporter at a gold mall in Beijing saw that although it was just opened in the morning, it has gathered a lot of consumers, some of whom are buying New Year gold jewelry for themselves, and some of whom are buying gifts for their families.
Consumers: There is a special purchase of three gold at home, and buying gold is more of this level.
The person in charge told reporters that the mall's seven-day traffic during the Spring Festival reached a new high since the epidemic this year, 25% more than the same period last year. In another gold mall, the reporter learned that the current international gold price is around $1800 per ounce, and the price of jewelry gold of 480 yuan per gram has also been maintained for a long time, and the price trend is relatively stable, so this has increased the consumption of gold to a certain extent.
Ye Bin, manager of China Gold's flagship store in Beijing: Our sales volume increased by 60% year-on-year in gold last year, and investment gold bars, including Chinese New Year gold bars, also sold very well.
Among the people who buy gold, the post-90s and post-00s consumers account for a certain proportion, according to the statistics of several shopping malls, the current proportion of consumers has exceeded 20%, and last year this number was only 10%.
Beijing: Traditional cultural elements gold products are favored
The reporter found that what supports the surge in gold sales is some popular products with traditional cultural characteristics, such as gold jewelry such as ancient gold and New Year gold, which will also become the consumption trend of the future gold market.
Xiao Li in Beijing originally did not have much interest in gold, and when she happened to accompany her friends to purchase, she found that the style of gold jewelry has changed a lot, and some ancient gold products with traditional crafts and modern shapes have stimulated her desire to buy.
Consumers: Because some of the processes are all butterflies, or hand-carved, pure handmade products, the workmanship is very fine.
At the New Year gold counter, the reporter saw that the number of customers is significantly more than the traditional jewelry gold counter, these New Year products through the traditional Chinese culture of the tiger showed a variety of forms, some made into bracelet styles, some designed as pendants, and some positioned for collection purposes.
Caibai staff Wang He: Our sales revenue during the Spring Festival showed double-digit growth.
In this mall, the reporter noticed that the Winter Olympic licensed gold jewelry has become a sought-after commodity, the gold souvenirs related to the ice pier have long been out of stock, and the commemorative gold bars of the Winter Olympic project have long been in short supply, and now there are only a few products left in the counter, and the merchant is considering supplying as soon as possible.
Ye Bin, manager of China Gold Beijing flagship store: Like some keychains and small gold medallions of the image of ice piers, they have been sold out of stock, and there is basically no stock on the second day of the Chinese New Year.