Gu Ailing won the championship: endorsed more than 20 brands, one of which is a car brand

On February 8, In the final of the Beijing 2022 Winter Olympics Freestyle Ski Women's Big Jump at the Beijing 2022 Winter Olympics, China's Gu Ailing won the championship. With Gu Ailing's victory, the endorsement and commercial value behind her have also attracted much attention.

It is reported that before 2021, Gu Ailing's endorsement fee was around $1 million, and now this figure has soared to about $2.5 million after tax (about 15.89 million yuan), with more than 20 endorsements in hand to make it easily earn more than 100 million yuan.

At present, the number of commercial endorsement brands in Gu Ailing exceeds 20, and there are 7 before 2021, namely Action Skis, Red Bull Austria, ANTA Sports, Mengniu, Oakley, Beats by Dre, and GOSKI. In 2021, there were 14 companies, namely Three Trees, Tiffany, Victoria's Secret, Louis Vuitton, IWC, Bank of China, China Mobile, Cadillac, Luckin Coffee, Kohler, Estée Lauder, Genki Forest, Tomson By-Health Yep, and Therabody.

It is worth mentioning that the brands endorsed by Gu Ailing also include a car brand - Cadillac. With Gu Ailing winning the championship, Cadillac will also gain a certain degree of exposure and enhance the brand image.