The 7-day Spring Festival holiday is over.
When the "beaters" have returned to their familiar posts and are trying to wake up and overcome the "holiday syndrome".
Filmmakers are "restless" for the spring festival movie that has ended.
Because the 2022 Spring Festival file is not so in line with the expectations of movie fans while generating revenue.
"The total box office broke 6 billion in 7 days"
Purely from the vertical data, the average daily box office revenue of nearly 700 million is not bad.
But if you compare it horizontally, the total box office of the Spring Festival in 2022 is not only far less than the 7.8 billion in 2021;
It's even just over 5.9 billion in 2019.
In the case of a lot of increases in movie ticket prices, there is no significant increase in the total box office.
Clear-eyed people can see that the Spring Festival movies in 2022 are not recognized by the market.
The average ticket price is growing every year, which is already a much-criticized problem.
Even if the impact of the epidemic on the film industry, the rising cost of making movies, the cost of holidays and many other factors,
The pricing of 60 to 70 yuan in first-tier cities and 40-50 yuan in second- and third-tier cities will still make many people think twice when buying tickets.
The word "not worth it" is likely to be the knee-jerk psychological reaction of most ticket buyers.
One could say:
"Although the ticket price is expensive, it is not as good as the money for a Western meal." Is there a problem with spending more money to enjoy a visual feast? ”
This seems reasonable, but in fact, it is a stealing concept, after all, the premium of Western food is mainly reflected in cultural feelings and dining environment.
And the Spring Festival movies in 2022, in the case of no improvement in the viewing environment, has the quality of the film been upgraded to the level of visual feast, and it is worth fans spending dozens of dollars into the theater?
The highest number of screenings in recent years, but the lowest number of moviegoers, makes the answer self-evident.
The market has obviously voted with its feet and kicked the 2022 Spring Festival stall into the ranks of "LOSER".
When filmmakers look at the superficial prosperity of the "6 billion total box office", they are naturally aware of the disapproval of film fans.
Rather than raising a toast, what the entire domestic film industry needs to do more is to bury its head in reflection:
Why don't movie fans pay for this year's Spring Festival stalls?
Is it the lack of big productions in this year's Spring Festival stalls?
After "Watergate Bridge" was unified and directed by Xu Ke, the battle scenes were more intense and shocking, and it was a well-deserved large-scale production.
Is there no good story in this year's Spring Festival stalls?
"Miracle Stupid Kid" focuses on the struggle history of low-level entrepreneurs, and "Sniper" focuses on the combat history of combat heroes.
The former makes people cry, the latter makes people feel bloody, both are excellent stories.
Is it that this year's Spring Festival stall does not have a comedy of "Zheng'er Bajing"?
"This Killer Is Not Too Calm" is not only a rare strength of Happy Twist in recent years, the lead actor Wei Xiang has contributed to the superb performance of Shen Teng, and there is no problem in watching a family movie.
As can be seen from the foregoing, the high ticket price is only a "fuse" that makes fans dissatisfied.
What really makes everyone unhappy is that they are disappointed in the film.
So, when none of the above problems are "lesions", what is the reason for disappointing fans?
I think there's only one answer: "There's no harm without contrast."
"Watergate Bridge" is the sequel to the film history box office champion "Chosin Lake", and many audiences look forward to it not only to complete the story and sublimate the theme, but also to hope to be less embellished and more objective to restore history.
After all, knowing the other and knowing oneself can never be defeated, deliberately demeaning the enemy for the sake of dramatic effect, and making some people believe that it is true and make a big fuss, which is actually disrespectful to history.
"Miracle Stupid Child" is regarded as the "sister article" of "I am not a medicine god", and the audience's expectation of Wen Muye is "guaranteed" to harvest a reflection and touch. But this inspirational movie is like a bowl of chicken soup, more touching, less reflective, coupled with the narrative structure is very traditional, it is difficult to give people a refreshing surprise.
"This Killer Is Not Calm" and "Sniper" have too many contrasting factors interfering.
Although the former is a relatively excellent film in recent years, it is still a certain distance from "Charlotte Troubles" and "The Richest Man in Xihong", which have been regarded as classics, and Wei Xiang's appeal is not as good as Shen Teng, and it is difficult for people to find that "familiar feeling".
Although the latter is the first cooperative film between Zhang Yimou and his daughter, most people regard it as the first attempt of Lao Mouzi to impact the Spring Festival file, and use relatively high expectations to see how the hero's lament is combined with the festive New Year file, and the result will naturally be a gap.
As for Han Han's "Four Seas", under the influence of factors such as the extremely low "content" and the "stock" being too strong, coupled with the fact that trauma literature and the Big New Year are incompatible, it is not a qualified Spring Festival film in itself, not to mention compared with Han Han's previous works.
It can be seen that after removing the animated films of the children's orientation, several movies in the Spring Festival file in 2022 will have a contrast gap.
Not meeting the psychological expectations of movie fans is something that is expected and reasonable.
After figuring out the problem, I hope that domestic filmmakers can think bitterly:
Don't be shackled by the past achievements, strive to break the old and build a new one, and make more good movies that make the majority of movie fans happy.
#2022春节档总票房超60亿 #