On February 4, the grand opening of the 2022 Beijing Winter Olympics was held, and the whole network was discussing the opening ceremony with both the characteristics of traditional Chinese culture and the style of a big country. Terms such as "Chinese romance", "great power aesthetics", and "big country pattern" have been screened. Among the many details of the opening ceremony, the final torch relay is particularly touching. Without the grand ignition ceremony, a "micro-fire" became the main torch of the Winter Olympic Games, creating a new scene in the history of the Olympic Games. This idea stems from the concept of low-carbon environmental protection.
In fact, not only the Winter Olympics, the low-carbon environmental protection industry has become the main theme of all walks of life, from the perspective of the automobile industry, the trend is particularly obvious. After Toyota, Volkswagen, BMW and other traditional car companies have opened the pace of electrification transformation, new car-making forces have also mushroomed, and everyone wants to seize the market heights in the era of electrification. Bydir, which made its fortune with batteries, has also become the vanguard of the new energy market under the menacing wave of electrification.
Just past 2021, can be described as the first year of BYD's outbreak, under the dual influence of the lack of cores and the epidemic in the automotive industry, BYD's new energy vehicle sales have still achieved a terrifying nine consecutive increases, with a cumulative sales volume of nearly 600,000 vehicles throughout the year, riding the dust in the new energy market. Entering 2022, BYD also officially announced its January sales data, with 95,180 units sold across the series, an increase of 126.1% year-on-year. Among them, the sales of new energy passenger cars were 92,926 units, an increase of 367.6% year-on-year, continuing the same hot sales trend as always and continuing to lead the new energy market.
BYD's repeated sales breakthroughs stem from its consistent adherence to technology-driven product iteration, and on the other hand, it has a profound grasp of the strategic layout of products. Based on the domestic consumer market is in the special situation of the transition from fuel to electrification, BYD has adopted the strategy of "two legs, walking in tandem" with the main EV pure electricity and DM hybrid, and from the latest January sales results, the sales volume of EV and DM hybrid also tends to be balanced, and it is also in response to the strategic height of two legs.
With the blessing of DM-i super hybrid technology, BYD DM models can achieve high efficiency and low consumption, and become the best choice for family cars with excellent endurance and extremely low car costs. In January, BYD DM models sold a total of 46,540 units, an increase of 760.6% year-on-year, and the growth momentum was very amazing. Among them, Qin PLUS DM-i in the A-class sedan, the largest segment of the market, the strength of the same level of joint ventures, january to achieve sales of 18,450 vehicles, almost a car is difficult to find. The Total Sales volume of the Qin Family in January was as high as 26,542 vehicles, and it was listed in the top three A-class car sales in the Chinese market for two consecutive months, breaking the long-term monopoly of joint venture cars in the market.
In the medium and large car market with a higher single car price threshold, BYD's flagship model, Han, handed over a staggering record of 12,780 units in January, achieving sales of more than 10,000 for five consecutive months. It should be known that the average transaction price of BYD Han is more than 250,000 yuan, and this price range is facing direct competition with luxury brands such as BBA. In December last year, BYD Han beat the Audi A6L (12,015 units sold in December), the Mercedes-Benz E-Class (11,862 units sold in December), and the BMW 5 Series (10,364 units sold in December) with sales of 13,701 vehicles, ranking second in the sales list of medium and large cars in the Chinese market.
2022 is a happy start, BYD not only stabilized the hot sales situation, but also achieved more blossoming of family models, continued to lead the domestic new energy market, with hard-core product strength and accurate product layout, in major market segments, breaking the encirclement of joint venture brands and even luxury brands.
For BYD, this year is still a year to look forward to and exciting. With the continuous improvement of domestic new energy market penetration, BYD has made steady efforts, and it is only a matter of time before the monthly sales exceed 100,000, and even exceeding 150,000 vehicles is also very likely. BYD has set itself a sales target of 1.2 million vehicles this year, so let us look forward to BYD creating a new history and contributing to the realization of sustainable development and carbon neutrality!