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On the evening of September 13th, the CCTV program "Oriental Time and Space" came out with a special topic to talk about rectifying the chaos of the "rice circle", and the in-depth analysis of the past 20 minutes attracted heated discussion on the whole network.
The point put forward by the host is that the fans' "crazy" behavior continues to touch the bottom line of law and morality.
The opening chapter takes the matter of male artists surnamed Wu as an example, after the police issued a notice, many fans still made outrageous remarks, delusionally thinking that idols could evade legal treatment. The program team interviewed some fans, and Xiao Wang said that someone was guiding these words in the group.
Similarly, this year's "draft fan throwing milk incident" looks very absurd, but fans say that in fact, everyone knows that this waste will exist, and they also feel helpless and angry.
There are also Zhao Liying and Wang Yibo fans scolding each other last month because they are dissatisfied with cooperation, which is a "rice circle" chaos.
The "rice circle" is a group spontaneously composed of star-chasing fans, and gradually becomes an organized and professional circle of interests.
Since 2018, talent shows have continued to appear, more and more fan groups with clear division of labor have gathered on the Internet, the interaction between stars and fans has increased, and capital is also using this feature to create so-called new idols and manipulate the entertainment market.
The positive "rice circle" culture includes fans doing public welfare together, establishing hope primary schools, donating money and materials for disasters, etc., but in the deformed "rice circle" culture, fans blindly hit the list, raise funds to support traffic stars, and insult each other, which is very harmful.
The host introduced the composition of the "rice circle", ordinary fans contributed money, some also had to complete the task, and the top fans played a leading role in calling.
Driven by capital, many "fans" have become free water troops of brokerage companies, and even "reverse circle money".
After the "fan head" organized a support meeting, it began to raise funds on the grounds of birthday assistance, purchase of electronic magazines, and competitions with other star fans.
CCTV took the talent show that began broadcasting in March this year as an example, and a fundraising software showed that the total amount of funds raised by the finalists was as high as 150 million, with an average of 6.13 million yuan per contestant, which was shocking.
According to the screenshot data, it can be queried that the program mentioned by CCTV is "Creation Camp 2021", and the fans of the first Liu Yu raised a total of 24.3369 million yuan.
The show interviewed some fans and learned a lot of "fundraising" from them.
For example, professional fans "fat powder" will guide, without spending money is not a real fan, is not one or two hundred out of it? Can't you drink one less cup of milk tea? A dozen bucks is also money.
The examples released are more classic, and "105 pieces per person" is the "standard" when Xiao Zhan fans first purchased "Point of Light".
In the chaos of the "rice circle", brokerage companies and business platforms are also "accomplices" to encourage fans.
Electronic magazines are very common "cutting leeks" tool, the unit price is not expensive, but the platform will set goals, such as how many books to sell to unlock what resources, stimulate sales. Fans buy dozens of copies, and what they get is only electronic pictures, and there is no entity.
In order to get traffic, everything that is shown to fans is arranged in advance.
In order to bundle the pairing, the company even found more than a dozen people at a time to try together to see which pair had a good effect, and pushed which pair.
"Oriental Time and Space" posted a lot of screenshots, involving many traffic stars, but the mosaic is very thick, perhaps unwilling to cause disputes in the rice circle.
CCTV this program, in a simple and in-depth analysis of how the "rice circle" chaos came about, from the composition of the "rice circle" to the crazy behavior of fans, to the operation of capital, the water inside can not be described as deep.
However, now that many departments of the state are rectifying and issuing many regulations, I believe that after this wave of rectification, the entertainment industry will become cleaner and cleaner!
#Oriental time and space#, #How the chaos of the rice circle is generated#, #流量明星 #
Author: Li Xixi
Editor-in-charge: Seventeen
This article is original by Rice Bowl Entertainment, welcome to pay attention and take you along with long knowledge!