Since 2013, a total of 107 co-productions have been released in the mainland film market, with a cumulative box office of 15.65 billion yuan. The Sino-Indian film projects "Kung Fu Yoga", "Tang Xuanzang" and "Big Trouble Tianzhu" provide reference for more frequent cooperation in the future.
In recent years, the State Administration of Press, Publication, Radio, Film and Television has actively responded to the call of the Party Central Committee, led delegations to visit many times, and has signed cooperation agreements with many countries on The distribution of Chinese film and television programs or films, making positive contributions to the promotion of Chinese film and television works.
On September 18, 2014, witnessed by President Xi Jinping and Prime Minister Narendra Modi, the Director general of the State Administration of Press, Publication, Radio, Film and Television, Cai Xiangchao, and the then Minister of Press, Publication, Radio, Film and Television of India, Prakash Javadka, signed the Agreement between the State Administration of Press, Publication, Radio, Film and Television of the People's Republic of China and the Ministry of Press and Broadcasting of the Republic of India on Audiovisual Co-production in India. This has pointed out the direction for the two countries to strengthen cooperation and expand exchanges in the field of film, greatly encouraged the Chinese and Indian film industries, and opened a new starting point for Sino-Indian film exchanges. On May 14, Indian Prime Minister Narendra Modi visited China, and President Xi Jinping personally went to Xi'an to heat up the Sino-Indian film exchanges again, and the "China-India Film Cooperation and Exchange Press Briefing" is a concentrated display of the achievements of recent Sino-Indian film exchanges and cooperation. With Indian Prime Minister Narendra Modi's visit to China, Sino-Indian film cooperation and exchanges have once again been put on the agenda.
On the afternoon of May 14, the "China-India Film Cooperation Briefing" sponsored by the State Administration of Press, Publication, Radio, Film and Television and the Indian Embassy in China was held in Beijing, and three Sino-Indian cooperative film projects, "Kung Fu Yoga", "Datang Xuanzang" and "Big Trouble Tianzhu", were unveiled at the film briefing between the two countries.
At the meeting, the relevant person in charge of the State Administration of Radio, Film and Television said that in addition to the introduction of Hollywood films, China also introduces 40-50 films from other countries and regions every year. Early Indian films such as Caravan and Wanderer were deeply rooted in the hearts of the people and became classics.
In the late 1990s, due to changes in Indian companies and changes in personnel, coupled with the quality of film footage at that time, films that had been confirmed to be imported into China at that time, such as "Indian Superman", were eventually stranded due to the unqualified quality of film materials.
Poster of Once Upon a Time in India
According to incomplete statistics, from 1990 to 2004, China introduced a total of 23 Indian films released in theaters, such as "Cold and Warm People", "Fake Drama True Feelings", "Gentle Trap", "Fire and Vengeance", "Once Upon a Time in India" and other films, and Indian films also occupied a place in the films introduced by China. In order to implement the Chinese government's principle of implementing the introduction of multi-country, multi-theme and multi-style films, China Film Co., Ltd. Film Distribution Company and Huaxia Film Distribution Company have introduced many excellent Indian film films, including the highly contagious "My Name is Khan" and the audience-loved "Three Fools Bollywood", the commercial action film "Phantom Car God: The Passion of the Demon Thief", the 3D animation film "Animals Are Crazy" and so on. In particular, "Phantom Car God: Passion of the Devil Thief" has achieved great success in China, ranking first in the box office of Indian films released in China with a box office performance of 19.78 million yuan.
In 2014, with the visit of Chinese leaders to India, cultural exchanges between China and India became more and more frequent, and the cooperation between the two countries became increasingly close. We are not willing to let India's outstanding film works be absent from China's rapidly developing film market, and have timely determined the plan to introduce no less than two influential Indian films in 2015. On February 12, 2015, the Indian comedy "New Year Action" starring Shah Rukh Khan of India officially landed in theaters on the eve of the Spring Festival, and "My God" (formerly known as "PK") will also land in theaters nationwide on May 22.
In addition, since 2012, local television stations across the country have introduced a total of 15 Indian TV dramas with 230 episodes, with the theme of family ethics dramas, of which "The Marriage of the Eldest Daughter", "The Promise of a Lifetime", "The Deep Love of the Mother", "Hairline Red" and other TV series have caused good repercussions after broadcasting.
Chinese indian film "mutual promotion" "Zodiac" in India the cumulative box office of more than 20 million
At the briefing, the leaders of the State Administration of Radio, Film and Television also gave a briefing on the introduction of film and television programs between China and India.
India is an important market for the overseas distribution of Chinese films, according to incomplete statistics, since 2013, there have been dozens of domestic films, will be released in India, and several domestic films have signed distribution agreements, will be released in India.
"Zodiac" and "Journey to the West" were released in India in 2013, achieving box office results of more than 20 million and 5 million yuan respectively, "The Lion of heaven" is still being screened, box office statistics are underway; "A Generation of Grandmasters" has been purchased by Indian distributors and is currently being translated, the copyright of "Wolf Totem" is being issued by the Indian purchase agent, the company is currently negotiating distribution matters, planning to be released in India before the end of this year; "Nightingale" It was also signed by Huaxia Film Distribution Liability Co., Ltd. with indian distributors in March this year and will be released in India in October this year.
Stills from "My God"
Since last year, China has introduced 4 Indian films for distribution in Chinese theaters, and 14 films have been broadcast on the Movie Channel. On February 12, 2015, the Indian comedy "New Year Action" starring Shah Rukh Khan of India officially landed in theaters on the eve of the Spring Festival, and the movie "My God" (formerly known as "PK") also held a Chinese release ceremony at this event, and the Indian film emperor Amir Khan, who was well known to Chinese audiences for "Three Fools Bollywood", also came to the scene to introduce this Indian film starring him to Chinese audiences.
It is reported that the film is directed by the director of the movie "Three Fools Bollywood" Lakuma Hirani, starring Amir Khan, and brings together the popular actress Anushka Shama and Sute Singhjet, Sanjay Dart and other most gorgeous star lineups in Bollywood, and actor Wang Baoqiang voices the film. The film was introduced by Huaxia Film Distribution Group, will be on Friday, the 22nd of this month, officially landed in major theaters across the country, with the advantage of weekends, with the advantage of comedy themes, the film market space is good, is expected to obtain a relatively considerable box office results.
<b>Although the number is small, the reputation is excellent Indian films are waiting to be "developed"</b>
According to the box office data of Yien EBOT Day, in the past five years, China has introduced a total of 6 Indian films, of which comedy films occupy 3 seats. As can be seen from the above figure data, these films have better ratings, due to the squeeze of the same period of film scheduling, the number of screenings is limited, and the film is not effectively promoted in the early stage of release, resulting in these films not getting better box office results. In today's rapidly growing Chinese film market, with the increasingly close cultural exchanges between the two countries, coupled with the policy support of the two countries for the film industry, Indian films in the comedy genre will surely get more attention than "Three Fools in Bollywood".
<b>Policy boost Co-production is actually the best choice for "win-win"</b>
According to Eon EBOT daily box office data, since 2013, the mainland film market has released a total of 107 co-productions, with a cumulative box office of 15.65 billion yuan. Among them, China Film participated in the release of a total of 39 co-productions, action films accounted for 16, the cumulative box office of 2.436 billion, 15 romance films, the cumulative box office of 1.54 billion, it is worth noting that the two magic films "Journey to the West: The Great Haunting of the Heavenly Palace" and "Journey to the West • Descending Demons" box office performance exceeded the income of 15 romance films, with a cumulative box office of 2.292 billion yuan. Huaxia Film Distribution Company participated in the distribution of a total of 22 co-productions, of which the box office revenue of action films carried the beam, 10 action films accumulated 2.421 billion yuan at the box office, comedies occupied 6 seats, with a cumulative box office of 54.22 million, not catching up with the box office performance of 1 disaster movie.
At the briefing, three Sino-Indian cooperative film projects, "Kung Fu Yoga", "Tang Xuanzang" and "Big Trouble Tianzhu" were unveiled together, and the two sides jointly announced the launch of the project, and the three films with high maturity and strong producers, directors and screenwriters participated, which will lay a good foundation for cooperation between China and India co-production films and provide reference for more frequent cooperation in the future.
"Kung Fu Yoga", produced and starring Jackie Chan, directed by Tang Jili and produced by Huayi Brothers, is co-produced by The Viacom Joint Venture, India's largest film company, and Beijing Taihe Entertainment Culture Development Co., Ltd. The film will travel to India this autumn for filming, with the participation of Yoller. Jackie Chan revealed that the film "can be said to be "Myth 2", which is a prequel to the story of the movie "Myth", and the female lead is currently being selected.
Reflecting the religious culture of China and India, the film "Tang Xuanzang", which tells the life of the Tang Dynasty monk Xuanzang in India, will be supervised by Wong Kar-wai, directed by Huo Jianqi, written by Zou Jingzhi and starring Huang Xiaoming. The film will be produced and distributed by China Film Group, and will soon enter official shooting after the launch was announced at the ventilation meeting on the same day.
Wang Baoqiang, an actor who has been active on the screen in recent years, directed himself, self-directed and self-acted, and Shu Huan wrote "Big Trouble Tianzhu". Shu Huan, the screenwriter of the film, said that the inspiration for the film comes from "Journey to the West", although it is a modern film, Wang Baoqiang's role is equivalent to Sun Wukong, who has experienced hardships and harvested the true scriptures. Wang Baoqiang also explained, "In fact, the prototype of Sun Wukong is the Indian god Hanuman. Wang Baoqiang's "Big Trouble Tianzhu" and "Yin 囧" obviously collided with the theme. But Wang Baoqiang responded, "I am not the same as Xu Zheng's "Yin 囧", Xu Zheng and I have both passed the qi, we have discussed the story together, but each has its own wonderful, and it is not excluded that he will intervene in my project, or I will intervene in his project." The film will be produced by Wang Baoqiang Studio, and the film is currently in the stage of script revision and is expected to start shooting in the middle of the year.
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