TV channel XINKE animation has been suspended, I believe that many post-90s and post-zero have heard of this channel, it is different from the children's channel, the audience of the children's channel is more inclined to the majority of children, and the audience of the new science animation is the acg circle, or the otaku otaku. Nowadays, the suspension of XINKE animation also means that the only TV channel facing otaku and otaku in China has disappeared, and the decline of the two-dimensional circle can be imagined. Let's analyze it in detail, as follows:
Otaku culture is in decline, and the suspension of ST Animation is expected
ST Animation is a tv channel that mainly promotes otaku culture, and in 2013 it launched a show called "Dimensional Love", which systematically introduced the domestic otaku culture circle, including cosers, manga artists and voice actors. "Dimensional Love" has received a high score of 8.8 points from Douban, which is an attempt by the two-dimensional culture to correct its name in front of the mainstream culture. You should know that in 2013, a station was only four years old, when my uncle had not yet become the chairman of a station, and XINKE Animation already dared to speak for the second dimension.
However, two years later, in 2015, a large number of anime were banned, and the otaku culture promoted by ST Animation was facing challenges, and high-quality two-dimensional programs such as "Dimensional Love" were also difficult to sustain, after all, talking about the second dimension did not involve the banned anime, and the difficulty was not general. ST Animation has to transform, and ST Animation is a paid channel, if it is transformed, it may lose paying viewers, but in order for the channel to survive, it must try.
With the otaku culture moving closer to the game in recent years and friction with the mainstream culture, IT is more difficult for THEA animation to sustain itself. First of all, the rise of two-dimensional online games, now talk about the second dimension is inseparable from online games, but can online games appear publicly on TV? It is clear that they are vulnerable to parental opposition. Secondly, now the second dimension has been rectified at every turn, and it has been stained with the atmosphere of rice circles and abstract circles, making the circles more mixed. The decline of the second dimension is not necessarily the main reason for the suspension of ST Animation, but it is one of the reasons.
The positioning of THE NEW animation is awkward, not enough two-dimensional and not enough sub-supply
The programs broadcast by ST Animation in recent years are almost the same as those of children's channels. The patriotic animation "Long March Pioneer", the children's talent variety show "Shining Stars" and the folk song music program "Singing China" have obviously de-secondary their TV channels and are more oriented to the majority of children and teenagers. But ST Animation is a paid channel, it and the children's channel a free channel to compete with the children's audience, itself does not have too much advantage, and now the otaku and otaku are taking mobile phones and computers to play games, the number of paid TV has also dropped sharply.
ST Animation also once wanted to be close to the two-dimensional circle, so it actively operated Weibo and the account of a certain station, wanted to be a two-dimensional big V, and at the same time laid out the virtual anchor Xinke Niang early in 2019. The two-dimensional miscellaneous talk and the virtual anchor are now very open, but the new branch animation has not persisted. First of all, the new branch animation is hindered by the official identity, can not be like other big v "spicy comment" two-dimensional, can only talk about the east and west to talk, but now the second dimension who scolds fiercely, who can make a lot of money, such as a 22 million up lord.
The virtual anchor xinke niang operated by ST Animation has been born, popular and bid farewell to three twists and turns. The new section lady has experienced a total of four generations, changed a number of middle people, frequent substitutions and unstable operations, making it difficult to retain the popularity accumulated by the new branch girl. From 2019 to 2021, Xinke Niang was forced to graduate after only two full years of life, and Xinke Animation failed to enter the v circle. TV channels are not enough for children's channels, and network operations cannot be compared with the two-dimensional big v and well-known virtual anchors, and ST Animation is in an awkward situation.
summary:
Otaku culture is in decline, and ASIM animation as a reflection of otaku culture on TV, it is natural to experience life, old age, illness and death. As the focus of otaku culture shifted to the Internet, THE NEW ANIMATION TV channel transformed to sub-supply, and the result was not significant; on the other hand, the miscellaneous talk and virtual idols of ST Animation's entry into the online otaku culture also ended in failure. In the face of the changing times, ST Animation has done its best and hopes that everyone can always remember it.