"Hello, I'm an anti-fraud anchor, what kind of anchor are you?"
In 2021, the "anti-fraud police lao Chen" because of the Lianmai network anchor to promote the National Anti-Fraud Center App, suddenly caught fire, got more than 100 million likes from netizens!
Chen Guoping, 44, is an ordinary police officer at the Haigang Branch of the Public Security Bureau of Qinhuangdao City, Hebei Province. Because anti-fraud propaganda is popular on the Internet, he said that it is "quite accidental", but the story behind it is not simple.
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It is better to track down scams than to publicize them to the masses
Lao Chen began to promote anti-fraud offline
Lao Chen first came into contact with anti-fraud in 2017. As the number of telecommunications fraud cases increased year by year, the criminal police brigade to which he belonged set up an anti-fraud squadron, and cracking fraud cases became Lao Chen's main work.
Telecom fraud is often a multitude of schemes, and the money is remitted to the scammer's account and then quickly transferred. At that time, Lao Chen often ran to two cities a day, and sometimes he couldn't take care of food. But what really hurt him was that sometimes even if the case was successfully solved, the stolen money had already been squandered by criminals. "Even if I run and break my leg all year round, the number of cases I can crack in a year is limited."
Lao Chen and his colleagues pondered that instead of running after the scammers, it was better to publicize to the masses and take precautions from the source. Lao Chen and his colleagues ran to the community to publicize anti-fraud, pull banners, distribute leaflets, pull owners' WeChat groups...
It was a hard time, but the publicity was limited. Old Chen, who had been a soldier, did not accept defeat and began to think of new methods.
Update anti-fraud campaigns:
Anti-fraud short drama + Lianmai live broadcast
In 2018, Lao Chen saw that his mother often took her mobile phone to brush short videos, which inspired him: online short videos may be a good way to publicize.
Lao Chen's first anti-fraud drama was based on a campus loan case cracked in the jurisdiction. After that, Lao Chen has filmed more than 20 anti-fraud dramas, with themes including "pig killing plate" fraud, impersonation of public prosecutors and law fraud, naked chat fraud, etc.
But making short films is time-consuming and labor-intensive, sometimes a month or two to produce a film. Old Chen pondered, and he had to find another way.
In September 2020, with the popularity of online live broadcasting, Lao Chen began to try to broadcast live to promote anti-fraud. At first, he was not comfortable facing the camera, the explanation of the case was dry, and there were very few people in the live broadcast room.
Lao Chen has never given up looking for and polishing his own way of live broadcasting. He saw that some anchors had a good effect on Lianmai, so he tried to communicate with netizens face-to-face through Lianmai.
Although there is no good eloquence, but many years of anti-fraud experience, so that Lao Chen has long been familiar with various types of fraud. In the live broadcast room, Lao Chen did psychological counseling for fraud victims, persuaded criminal suspects to surrender themselves, and transferred living expenses to poor college students who were deceived.
His efforts paid off little by little, with up to 30,000 people watching the livestream at the same time.
Anti-fraud propaganda is "upgraded": PK with anchors
The Spring Festival live broadcast he had something to say to netizens
In 2021, Lao Chen found that netizens still prefer the lively live broadcast atmosphere. As a result, his anti-fraud propaganda method was "upgraded" again, and he began to use the "Lianmai PK" method to broadcast live, and changed his opening statement into: I am an anti-fraud anchor, what anchor are you?
In September last year, Lao Chen randomly connected mai to some network anchors, and the other party saw that the police were a little panicked, "I am a funny anchor, brother, I have not committed anything." ”
The police and anchor Lian Mai PK, the different styles attracted tens of millions of netizens to watch, Lao Chen's live broadcast room suddenly became lively.
No matter who is connected, Lao Chen's live broadcast theme is to promote the National Anti-Fraud Center App. Later, even some anchors took the initiative to print out the pictures of the "National Anti-Fraud Center App" to "hand in the homework", and many anchors who were after the old Chen Lianmai also began to publicize in their own live broadcast rooms. The download volume of the National Anti-Fraud Center App has soared for a time.
Old Chen said that he did not expect to catch fire, and after the fire, his life basically did not change, but he was busier. In the face of the sudden explosion, he calmly analyzed the reasons behind it: "I think it is because I know what the masses like, and I know what the victims and scammers think." ”
Although some people on the Internet also questioned that "the police are not doing their jobs", Lao Chen did not regret opening the live broadcast. As long as the anti-fraud propaganda works well, his efforts are worth it.
This Spring Festival, Lao Chen especially reminded that the holiday should also have a sense of prevention, be vigilant against red envelope traps, unclear links do not randomly point, "fraud is around us, do not be too confident!" ”
In the new year, in addition to live broadcasting, Lao Chen is also thinking about other propaganda channels, "Where the masses are, our anti-fraud propaganda should go." ”
Producer/Xu Bing
Producer/Ma Wenjia Editor-in-Chief/Zhang Zhida
Journalist & Editor/ Gao Dandan
Editing/Sui Bangke Kuaishou team
Proofreading/Gao Shaozhuo
Co-ordinator/Shi Hong, Liu Hao, Lin Xin, Jia Zehui