The different "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" embarked on a differentiated new track, closely followed the theme of the times, and grew with the "wind", becoming another shining coordinate in the transformation and upgrading of Shaanxi Radio and Television Rong Media Group (Taiwan) to cultivate innovative content ecology.
The Silk Road, up and down for thousands of years, spans thousands of miles. As the starting point of the Silk Road, Xi'an has become a region of light. Digging deep into regional human resources and revitalizing the value energy of Silk Road IP is the cultural mission undertaken by Shaanxi Radio and Television Rong Media Group (Taiwan), and it is also an important part of its comprehensive deepening of reform strategy to upgrade the content layout.
Shaanxi Radio and Television Rong Media Group (Taiwan) launched the "Silk Road Dream building, harmony and beauty" 2022 Silk Road Carnival and Silk Road Spring Festival Gala ( hereinafter referred to as "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala") on February 1, through stock resetting and incremental excavation, with new scenes to open up the cultural ecology between different civilizations, and continue to promote the Silk Road from the exchange channel to the road of IP upgrading.
In fact, "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" has long aroused strong expectations from the outside world, and since its broadcast, it has lived up to expectations, with an innovative expression of thickness and flexibility, innovation and inheritance, vividly showing the profound afterglow of civilization along the Silk Road, the vivid customs and customs, and the major achievements of the "Belt and Road" initiative for many years, triggering universal emotional resonance and value recognition, and at the same time, together with the people along the Silk Road, jointly singing the good story of "the beauty of each other, the beauty of beauty, the beauty of the United States, and the unity of the world".
"Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" embarked on a differentiated new track, closely followed the theme of the times, grew with the "wind", and became a "different" Spring Festival Gala.
According to Merland data, the total number of broadcasts exceeded 1.2 billion times during the popular broadcast of the party. Among them, 36 hot searches have accumulated more than 98 hours and climbed to the top of the list 3 times. Tens of millions of level topics have broken the circle, of which only #Shaanxi Spring Festival Gala achieves cultural detachment # Weibo single topic read more than 250 million times. "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" discussion volume continued to rise, attracted a large number of audiences to participate in interaction, showed strong vitality, is Shaanxi Radio and Television Rong Media Group (Taiwan) transformation and upgrading to cultivate innovative content ecology is another shining coordinate.
▍Tell the story of the Silk Road well and create a new benchmark for cultural trends
The content is unique, and it is an important starting point for the "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" to successfully break through.
"The ancient and new Silk Road, connecting the earth's villages. When you come to me, when I become us, cultures converge into civilizations, horizons extend into the world. "The opening chapter of the evening party showed lofty intentions and profound thoughts, and composed a moving chapter of solidarity, mutual assistance, unity and progress of the people along the Silk Road with magnificent harmony.
"Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" draws inspiration from the Qin and Han cultural relics of "five stars out of the East and benefits China", using the five "stars" of "Looking Back", "Listening", "Blending", "The Voice of the Silk Road", and "Five Stars Out of the East" as the whole unit chain, recreating the beautiful scenery along the Silk Road in the form of a cultural corridor, and many works frequently rush to the hot search list, triggering heated discussions among netizens.
The dance drama excerpt "Five Stars Out of the East" has both a sense of historical heaviness and artistic beauty, telling the moving story of the Han Dynasty Shubian generals serving between the ancient city of Jingjie and Jiante, the son of the northern leader, and chunjun, the daughter of the jingjie leader, from sword-rattling to hand-in-hand, from never knowing each other to deeply identifying, and forming a deep friendship. Through diversified forms of expression such as instrumental music, song and dance, the program presents beautiful and moving scenes, reproduces the unique customs of the Central Plains and The Western Regions of the Han Dynasty, and becomes a model for the advanced expression of the theme of national unity.
"Wanli Tea Ceremony" breaks the circle with a large hand of cultural cross-border. This is an innovative work of the Silk Road Orchestra formed by master Wu Tong and musicians at home and abroad to praise the millennium tea culture, combining Chinese style, Indian cheerfulness and Middle Eastern chanting, immersing the public in a deep and long-term imagination, and showing the resilience of national cultural innovation and integration.
The mainland hall-level folk band "Wild Children Band" melts away nostalgia with its masterpiece "Ballad of the Yellow River" and evokes the wanderers' longing for their hometown and relatives and their nostalgia for "roots". A voice comes from the most primitive call of the Chinese nation, and it should also be hearted during the New Year.
Culture is the blood of the nation and the spiritual homeland of the people. "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" is ingenious, using music as the medium, using the way of blending ancient and modern, mixing and matching between China and foreign countries, transmitting more basic, deeper and more lasting cultural forces in an all-round and multi-dimensional way, not only using the concept of the surrounding community and the concept of a community of human destiny to tell the story of the Silk Road, condensing the confidence and strength to jointly move towards a new journey, but also jumping out of the trap of homogeneous competition, constructing a differentiated content route with regional culture, and opening up a new world.
▍ Present the film texture and lead the new height of the aesthetics of the party
"Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" detonated social networks and received massive praise, including many praises such as "Shaanxi Satellite TV's absolute son", "open and elegant artistic conception", "immortal dance", "film texture", "sincere work", "innovation full point" and so on.
It is not difficult to dismantle this "ratings secret" and "traffic code" and find that in addition to cultural resonance to stimulate public emotions, appropriate carriers and innovative expressions are the shortcuts to the public's thoughts and bodies.
From the program to the stage, "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" uses an international perspective to deconstruct the creative value chain, relying on technological empowerment to promote the evolution of content innovation, forming an effective link between virtual and reality, past and present, time and space, and bringing the audience a new experience of scene-based content.
The stage design of "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" is extremely brilliant, with a vigorous and powerful, elegant and elegant brushstroke calligraphy to interpret the collision of strength and beauty, which can be described as the design reflects chinese aesthetics, and the details are integrated into cultural self-confidence: the dome cornice carries the undulating Silk Road converges into a three-dimensional "He" character, the 360-degree immersive look and the simple and atmospheric style conform to the contemporary aesthetic trend, and the fairy spirit between light and shadow is dancing.
The stage was called "The Road of Harmony", and the design team used the keywords of "cooperation, bond, peace and bridge" throughout the creation to create a soul for the whole party.
As a wonderful harmony of technology and art, "Symphony of the Silk Road" also amazed many netizens. The program opened the floodgates of history in symphonies and choruses, and ancients such as Zhang Qian, envoys, princesses and caravans traveled through time and space, and finally turned into Silk Road symbols to awaken the sense of community of the people along the Silk Road, and the dreamlike scene broke through the ceiling of the music program.
Led by Wang Jiannan, chief percussionist of the China Opera and Dance Theatre, the 100-person Guochao Drum Music Performance of "Lanling King's Entry Song" is performed with drums and pipa and other traditional Chinese instrumental music, depicting the grand scene of "Lu Fei of the horse, the bow is like a thunderbolt string". The magnificent pictures in the program make people surging with blood, and the hundreds of large drums superimposed on the drums and the hundreds of people are struck out of the audiovisual feeling of thousands of troops and horses in all directions. Some netizens commented on this: "After listening to this song, the blood is gushing and sweating, and the national pride is born." ”
"Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" breaks the traditional shackles, the content and choreography are exquisitely crafted, and the aesthetic composition is also full of deep meaning, even the mirror is also full of story and artistic sense, and the impactful audio-visual presentation naturally reveals a high-level film texture, leading the domestic large-scale evening aesthetics to a new height.
▍ Expand the "civilization circle" and explore a new path for the cultural Silk Road to jointly build
The Silk Road is not only a trade route, but also a symbol of free exchange across civilizations. Compared with other evenings to welcome the festive season, "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" has a unique positioning and richer functions. The evening party linked the powerful "circle of friends" and profound historical and cultural accumulation of the ancient city of Xi'an, based on the land of Sanqin to promote cross-cultural communication and exchanges, merge the commonality of world culture, and reproduce the customs along the Silk Road.
Shaanxi Radio and Television Rong Media Group (Taiwan) gives full play to the advantages of Taiwan-network linkage and large and small screen interaction, and disseminates multi-channel, multi-form and all-round dissemination evenings, covering 5 continents and 12 countries, condensing more international consensus with greater influence.
Through the "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala", the countries along the Silk Road and even the world will continue to carry forward the spirit of the Silk Road, cultivate a fertile soil for deep cultural integration, consolidate and deepen exchanges and interconnections between each other, and build a bridge of dialogue between Silk Road civilizations with a respectful and inclusive character. The party has become a link between the "Belt and Road" civilizations to learn from each other and connect people's hearts and minds, opening up new channels and creating new ways for the mainland to expand the exchange and integration of the "civilization circle".
For Shaanxi Radio and Television Rong Media Group (Taiwan), "Shaanxi Satellite TV 2022 Silk Road Spring Festival Gala" is a vivid microcosm of its comprehensive deepening of strategic-driven content upgrades, a strong support for its reshaping of the value of the platform, and an excellent entry point for it to serve the overall situation of the development of the party and the country.
Taking this as a starting point, Shaanxi Radio and Television Rong Media Group (Taiwan) took the lead in building a high-level industry pattern based on the locality, realizing cultural benefits, exerting external propaganda work, and displaying China's image, seizing the opportunity and bravely standing at the head of the tide.
It is undeniable that taking advantage of the "Belt and Road" initiative and media integration, Shaanxi Radio and Television Rong Media Group (Taiwan) has ushered in accelerated development.
"2021 is a tough year for Shaanxi Radio and Television Rong Media Group's strategic transformation to promote the in-depth development of media integration." Liu Bing, secretary of the party committee, chairman of the board of directors and director of Shaanxi Radio and Television Rong Media Group (Taiwan), pointed out that the group adheres to the cultural concept of "sunshine, upward mobility, tolerance and dedication", in accordance with the overall layout of "one game, one cloud, one network", relying on the development path of "three ends, four bodies and four modernizations", taking the "central system" of efficient collaboration as the operating mechanism, actively building an all-media communication system with content as the foundation, technology as the support, and advanced management as the guarantee, and has made great progress in the construction of data platforms, channels and operation models. Especially in terms of content construction, the Group aims to enhance the value of the platform, adheres to the path of "content productization, product IP, AND clustering", and has successively launched "Send you a Chang'an Mid-Autumn Festival Gala", "Xi'an People's Song 2022 New Year Concert", "Shaanxi Pride Media Live Broadcast" and "2022 Shaanxi Satellite TV Silk Road Spring Festival Gala" and other high-quality masterpieces, achieving a wall-breaking circle of excellent culture.
When talking about the future development, Liu Bing said: "We seek a new situation in the changing situation, accumulate the strength to move forward in the tempering, embrace innovation with an open mind, unswervingly promote the in-depth integration and development of the media, and strive to write a new chapter of high-quality development in the new era." ”
Greeting the new year, Shaanxi Radio and Television Rong Media Group (Taiwan) opened a new journey in 2022 with a different Spring Festival Gala. It is foreseeable that Shaanxi Radio and Television Rong Media Group (Taiwan), as a platform for civilization exchanges and mutual learning, will surely become an indispensable leading force in the joint construction of the Cultural Silk Road, undertake the cultural mission of the times, and build dreams and voyages.