"The Red Balloon of Memory", warmth, memory and beauty

"This is 911, I'm Officer Lee, please tell me your name, address, and why you called."

“Hello？”

"This is 911, I'm Officer Lee, please let me know..."

"Hello, my name is Jerry."

"It's illegal to occupy the police line, you know? gremlin. ”

"I want to find my mother."

"Where is your mother?"

"Dad said Mom went to heaven, but I miss Mom."

"Mom went to the hospital a few days ago."

"She told me and my brother to wait for her at home."

"How does she look?"

"She has a lot of colored turbans, and she always carries them when she goes out."

"My legs hurt."

"Before Mom got sick."

"She would rub my legs and sing."

"When your dad takes you out."

"Ask him to buy you a red balloon."

"Write what you want to say to your mom on a card and tie it to a balloon."

"Balloons fly into the sky and she will receive them in heaven"

"Can I trust you?"

"Of course you can, little devil."

"I'm 0329, Officer Lee."

"Jerry, the police don't lie."

"Now it's time for you to go to bed."

……

"This is 911, and I'm Officer Lee."

"I'm Jerry, and I tied the card to the red balloon."

"But why didn't my mother reply to me?"

"Maybe your mom went on a trip and she hasn't received it yet."

"Is it okay to wait patiently?"

"All right."

A few days later, Officer Lee came to Jerry's house with many other officers and many red balloons, comforting him that his mother must miss him very much, and that her mother would definitely write back to him. A few days later Jerry did receive a reply and a gift from his mother, and Jerry was so happy that he decided to write cards to his mother every day from now on. With the company of these red balloons, Jerry's life is a little more happy. In fact, the card replies and gifts are all things that Officer Li does.

A retiring 911 operator who has been on numerous calls for help over the past 35 years, when on the other end of the phone is a 4-year-old boy who just wants his mother's hug, he takes all the police officers and in the little boy's childhood memories, releases a red balloon full of sky. This red balloon of thoughts turned into a carrier of memory, allowing thoughts to cross the distance.

The story told above is the micro-film "The Red Balloon of Memory", which, like "The Platform of Memory" and "Unforgettable Memory", is a brand advertisement shot by Kingston, and the film revolves around the topic of memory, using images to count the emotions in life. In 2013, a phrase "Mind the Gap" put her on a journey of memory. In 2014, a pawn ticket let the dream start to sail. In 2015, a red balloon made the thoughts cross the distance. For three consecutive years, Kingston escorted the memory and regained the deep touch and beauty of the memory. Memory, warmth contains light, when it comes to it, everyone is still unfinished. "Memory is a profound subject matter and a topic that cannot be talked about, so we will shoot again and again. And this film, what I want to express is that memory is important, and we must be good at memory. Maybe one day we'll forget something, but remember, forgetting is just as important as remembering. To learn to forget, to learn to let go, to forget is sometimes a great motivation to help us move forward. Director Luo Jingren said.

In fact, "The Red Balloon of Memory" not only brings us the touch and beauty of regaining memory, but also brings us warmth. In the heart of the little boy, the red balloon is a special existence, and in the heart of Officer Lee, the little boy is also a special existence. Perhaps, the human world should be a little more special, a little more such warmth and hope.