The marketing keynote speeches, brand sharing, grand prize PK, award ceremony and other wonderful links at the 2017 IAI International Creative Reward Festival Conference won unanimous praise and applause from all walks of life. On May 18th, the third day of the 2017 IAI International Creative Festival was ushered in, and the international training session hit hard. The original intention of IAI International Training Day is to give back to the participating companies of the IAI International Advertising Awards, hoping to build a platform for elite leaders in the advertising, corporate and media circles to share and communicate, and also to invite big coffee at home and abroad to bring international and domestic cutting-edge creativity and marketing ideas. It is hoped that every year at the IAI International Creative Day International Training Day, IAI will work with you to write the summary statement of the previous year and write a new chapter for the beginning of the new year!
IAI International Training Day covers creative training, WORKSHOP, brand training, marketing training and other wonderful sections, Hong Kong McCANN & SPENCER CEO Huang Guangrui, Harvard University MBA, Business Professor Paresh Shah, Patriot Chairman Feng Jun, HAVAS Smart And Solid Greater China Chief Creative Officer Dou Ren'an, Pathfinder Vice President Shenyang, Native Power Founder/CEO Xu Jin, Zhicube Chairman Yang Shi, Brand expert Yang Xichun and others played domestic and international, giving the guests a grand marketing feast!
Moderator - Liu Guangfei, Executive Chairman of IAI International Advertising Awards
WORKSHOP&IAI
The WORKSHOP session was co-sponsored by Non-Obvious Company & WE Marketing Group, and presided over by Paresh Shah, MBA and Business Professor of Harvard University, and Wang Wenyao, Managing Director of WE Marketing Group Shanghai, whose arrival and dedication are the best witnesses to the internationalization and branding development of the IAI International Advertising Awards. Mr. Shah conducts interactive teaching around the interpretation of the 2017 atypical trend report, the academy group conducts marketing WORKSHOP practice, and Mr. Shah conducts on-site guidance and teaching on existing problems, aiming to emphasize to participants how to predict future trends and bring business success in the digital age, and how to take the lead in capturing new influencers - Lifters. The venue is vibrant, encourages interaction and puts experience first. In this training, Mr. Shah shared his cutting-edge research and introduced attendees to the key skills that should be mastered to become a strong thinking Lifter leader, sharing mindfulness that will make people more focused, more efficient, more creative and imaginative.
Paresh Shah, an MBA and business professor at Harvard University
Wang Wenyao, Managing Director of WE Marketing Group Shanghai
Live interaction
Creative training, facing the new era of marketing
In the creative training section, Hong Kong McCANN & SPENCER CEO Huang Guangrui and the guests shared the excellent cases that McCANN has produced, analyzing and explaining the new thinking that should be in the face of the unpredictable world marketing market; Among them, the display of the K song artifact introduced by the 1971 Coca-Cola advertising video is still fresh in people's minds, and creatively shows the innovative spirit that advertisers should have.
Hong Kong McCANN & SPENCER CEO Wong Kwong-rui
Dou Ren'an, chief creative officer of HAVAS Smart and Solid Greater China, started from the "name of the soul" and showed excellent advertising videos such as Kingston's "Red Balloon of Memory", JD Logistics, Yili Milk Film and so on, or let us cry or make us smile. Dou Ren'an let us know that doing creative marketing and capturing the hearts of consumers is the most important;
Dou Ren'an, Chief Creative Officer of HAVAS Greater China
Brand training session, multi-dimensional talk about the way of brand
In the brand training session, Feng Jun, chairman of Patriot, discussed how to use competitive quality to help the rise of artisan spirit enterprises, and passionately shared with the audience how Chinese brands can build integrity alliances to achieve mutual benefit and win-win results; Brand expert Yang Xichun shared how to use world-class brand methodology to make a brand, ecology, system, track, standard, value, organization, entrance every link is crucial; Shenyang, Vice President of Pathfinder, looked at its brand from the practice of outdoor ecological brand marketing, and told how China's high-quality outdoor brands have become bigger and stronger, occupying a place in the entire international outdoor brands. These different brand explorations are put forward in the training, and after the sharing and interpretation of the big coffee, the brand is given a new interpretation and new connotation. How to run a good brand has also triggered everyone's in-depth thinking.
Leave the brand for the time being, move to marketing. In the face of the "era of people", Xu Jin, founder/CEO of Native Dynamics, talked about native scenes, gave new connotations to native advertising and native scenes, discussed the definition and connection of people + and Internet +, and Xu Jin also shared a lot of insights on how to build personal brands.
Yang Shi, chairman of Zhicube, explained to the guests through his own experience how to build a personal brand and aroused the resonance of the audience. The successful conclusion of the international training, the 2017 IAI International Creative Festival of the Marksman came to a perfect end!
The IAI International Creative Festival has received strong support from the exclusive Party and Government Outdoor New Media People's Digital, Wei Roar, Beiguang Media City Tv, Focus Media, Beijing Time, NetEase Live, Phoenix Network and other media, as well as the official designated photography agencies Visual China, V-PHOTOS, Pushi Perfect Picture Live Broadcast, and also thanks to the IAI International Creative Rewards Official Designated Car - Hongqi H7 for its strong support.
IAI has gone through 17 years since its inception in 2000. From scratch to existence, from existence to complexity. The three-day IAI International Creative Rewards 2017 came to a perfect end and the 17th IAI International Advertising Awards came to a perfect conclusion. The advent of the new media era has brought vitality to IAI. IAI has gone through 17 years and has now become a bellwether of Chinese brand marketing trends, and the IAI International Advertising Awards will continue to move forward and strive to become an influential award in the world! The 18th IAI International Advertising Works Collection will officially open on August 8, 2016 to December 2017. The IAI International Advertising Awards will create a more influential, more attractive, more diverse and inclusive IAI brand marketing communication platform, using the wisdom of the whole industry and high-quality advertising works to "verify" the past, present and future of the advertising industry, leading the development trend of the advertising industry!
Classic marketing future, we continue to move forward!
We will meet again at the 2018 IAI International Creative Rewards Festival!