I am afraid that many people have forgotten that what is struggling in the domestic automobile market today is the SWM Swee brand from "Italy".
In 2021, SWM Sway is becoming more and more marginalized, the annual sales of only 35,000 vehicles, you know, in 2018, the domestic narrow passenger car market sales fell by 5.8% and under the influence of the epidemic in 2020, SWM Sway also handed over 50,000 + results, although not outstanding, but at least the number, but in 2021, SWM Sway can be described as weak, almost forgotten by the market.
But it is such a car brand, in the maintenance level has given a very tough attitude, open its official website, in the service concept column impressively wrote:
This is still in the case of SWM Sway's convergence, before that, the service concept was originally:
Free walking maintenance: users from the date of purchase (subject to the actual pick-up time), use for 3 months or travel 3000 ± 500 kilometers (whichever comes first), must go to SWM Siwei Automobile Service Center for walking maintenance, and users who do not carry out walking maintenance on time are deemed to automatically give up the right to the next three guarantees.
Regular routine maintenance: every 5000 ± 500 kilometers must go to SWM Motorsport Service Center for routine maintenance, and those who do not carry out routine maintenance on time are deemed to have waived the subsequent three guarantees of engine, transmission, rear axle and other assembly parts.
The word "must" is extremely harsh, which obviously contradicts the relevant provisions of the "Three Guarantees Law". The New Deal on the Responsibility for repair, replacement and return of household automobile products officially released by the State Administration for Market Regulation in August 2021 clearly points out: "Operators shall not restrict consumers from independently choosing enterprises to maintain and maintain household automobile products, and use them as a reason for refusing to bear the responsibility of three guarantees." ”
With such a tough attitude, openly calling the three-pack law, in the domestic market of automobile brands, it is rare, at least, dare to make such a statement on the official website of the enterprise, there are few, SWM Sway's move, undoubtedly has the suspicion of challenging the regulations, and 3 months or travel 3000 ± 500 kilometers for the first insurance of the tough regulations, but also with the conventional maintenance cognition has a big difference. And 5000 kilometers of a small maintenance, has also become the old yellow calendar, generally speaking, the use of genuine fully synthetic oil, maintenance mileage of at least 8000 + kilometers.
As for why SWM Sway is so strong on the maintenance of the owner store, on the one hand, it may stem from the lack of confidence in its own products, on the other hand, it is also to try to retain the owner to ensure the operating profits of the 4S store, as we all know, after-sales maintenance is actually the basic guarantee for the normal operation of the 4S store, all say that selling cars does not make money, repairing cars to make money, SWM Sway itself Has few channels, sales are difficult to improve, in order to ensure the stability of dealer profit margins and channel construction, only this next policy.
For the SWM sway brand, in fact, many people know very little, although the official vigorous promotion of its Italian ancestry, but in fact, the past sway is only an Italian motorcycle manufacturer, the official website so-called "in 1971, SWM brand in Italy Milano (Milan province) was founded, the last 70s and 80s swept Europe and the United States. "In fact, in the field of motorcycles, the foundation is actually Brilliance Xinyuan, a joint venture with Brilliance Automobile in 2008, which produces commercial vehicles of the Jinbei series in Chongqing. It was not until 2014, after Dongfang Xinyuan wholly-owned the acquisition of Swei Automobile, that it announced its official entry into the passenger car field in 2016.
At present, including SWM Swe G01, Iron Man and many other new cars, the performance in the market is very difficult, especially the new model Iron Man listed in April 2021 does not even have sales data to check, it can be seen that this model is almost in stealth, therefore, the future of SWM Sway in 2022 is still bleak, and it is difficult to find a breakthrough point.