The network "runner" is also cheering for the Winter Olympics

The Beijing Winter Olympic Torch Relay is being carried out in three major competition areas. Online, netizens are also conveying this love for the Olympic Games. According to the Beijing Evening News, on January 23, the Press and Publicity Department of the Beijing Winter Olympics Organizing Committee launched a theme publicity activity on major Domestic Internet platforms with the theme of "striving to be an online runner and accompanying the torch to welcome the Winter Olympics", attracting a large number of netizens to participate in the online torch escort operation, and more than 5 million netizens received certificates and became network "runners".

Due to the needs of epidemic prevention and control, the torch relay route includes a total of 11 closed transmission areas outside the closed loop and 1 independent transmission area within the closed loop. Many people may lament that they can't go to the scene to cheer for the flame relay as they did at the 2008 Olympic Games. However, compared with the two Olympic torch relays, although the number of spectators at the scene was small, the expectations and welcome of the Chinese people for the "flying" of the sacred flame increased unabated. The online activity of "Striving to Be a Network Runner", combined with the popular online gameplay with fashion elements, adopts the methods of launching torch logos, strengthening virtual interaction, issuing electronic certificates, etc., brings together netizens from different regions to participate in the Olympic flame relay, making up for the regret that many viewers cannot come to the scene to shout and help.

As the first large-scale torch network publicity and promotion activity in the history of the Olympic Games, the torch escort action has a positive effect on stimulating the public's enthusiasm for ice and snow sports and creating a good public opinion atmosphere for a simple, safe and wonderful Winter Olympic Event. The torch has become the bond between the torchbearer and the runner, and the sustenance for blessing the Olympic Games. Every netizen who participates in the activity must pay attention to the Winter Olympics, love ice and snow sports, and advocate the Olympic spirit. The following and praise of the Olympic flame from the bottom of my heart is to escort the relay transmission of the Olympic flame, to reflect the supreme glory of China's double Olympics, and also to convey passion and strength, and to inherit faith and ideals. As the campaign film says: "Everyone is seeking the light in their hearts." Let us, towards the Light, set out together. ”

Offline, the torchbearers are full of spirit and have their own style; online, the runners are in high spirits, each with their own expectations and blessings. The relay for the flame is eclectic, and there are many ways to cheer for the Winter Olympics. The crowd gathers firewood and adds firewood in various fields in different ways, and the flame is not only higher, but also blooms with endless and colorful fireworks and flowers.

Source Beijing Evening News | Reporter Xin Yin

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Process Editor Wu Yue