F1 Substation
There’s nothing like being there in person
There's nothing better than going to see F1 for yourself
• Three quarters of fans live in a country with a GP; but fewer than 20% have attended in the past 5 years. Fewer than 13% of respondents have travelled to a non-home GP since 2016.
Three-quarters of fans live in countries with F1 races, but less than 20 percent have gone to F1 in the last five years. Since 2016, less than 13% of respondents have been to countries without F1 races.
• Fans in the Americas are least likely to travel to their ‘home’ GP, fans aged 45+ are twice as likely to travel to an ‘international’ GP
U.S. car fans are the least likely to travel to their own country for F1 races, and fans over the age of 45 are twice as likely to travel to F1 races abroad
• Four GPs remain critical to all fans – Monza, Spa, Silverstone & Monaco
The four main stations remain vital to all fans – Rio Monza, Spa, Silverstone and Monaco
• Significant increase in popularity for Austria, Baku, Zandvoort and Bahrain
Support in Austria, Baku, Zandvoort and Bahrain increased significantly
• For Race Promoters, the key GP features remain unchanged – ease of travel, ease of parking, good vantage spots, a strong support race package, together with Pit Lane Tours
For event promoters, the main features of F1 races remain the same – easy travel, easy parking, good transportation, good event packages, and pit stop tours
• Fans willingness to pay 20% more on race tickets than 2017, mean 3-day ticket price of $195 indicated
Fans are willing to pay 20% more tickets than in 2017, with a 3-day price of $195
Formula 1 continues to be an increasingly media-driven sport, with less than 20% of Formula 1’s most-avid fans attending a Grand Prix in the past five years. While 75% of Survey respondents reside in a country with a ‘home’ Grand Prix; only 2.5% of fans have attended their local race each year since 2017.
F1 is increasingly driven by the media, with less than 20% of F1 fans participating in an F1 race in the past five years. While 75% of survey respondents live in a country with a "home" F1 race, only 2.5% of fans have competed locally since 2017.
GP Race Attendance Per Annum (2005-2021)
The number of times I went to see the F1 race from 2005 to 2021
Preferred Number of GPs Per Season (2005-2021)
Number of races watched per season (2005-2021)
• The Untouchables (4):
Most popular tracks (4):
Monaco, Monza, Silverstone, Spa
Monaco, Monza, Silverstone, Spa
• The Popular Perennials (5): Australia, Brazil, Canada, Japan, USA
Popular countries (5): Australia, Brazil, Canada, Japan, USA
• The New Favourites (3): Azerbaijan, Abu Dhabi, Singapore
New favorite (3): Azerbaijan, Abu Dhabi, Singapore
• The Welcome Returnees (4): Germany, France, Austria, Netherlands
Most Popular Overseas Grand Prix (4) : Germany, France, Austria, Netherlands
Fans’ Ranking of GP Importance (2005-2021)
The most important Grand Prix in the minds of fans (2005-2021)
GP Features Influencing Attendance (2015-2021)
What factors attract fans in the race?
Fare for F1 races
Good Value
Worth
21.2% of fans considered it worth the money, and the accepted price increased from 96.99 yuan to 117.53 yuan
Reasonable Value
Reasonably priced
20.8% increase from $120.72 to $145.82
20.8% of fans thought the price was reasonable, and the accepted price increased from 120.72 yuan to 145.82 yuan
Expensive
expensive
50.0% increase from 163.15 to $244.75
50% of fans believe that the fare is expensive, and the accepted price has risen from 163.15 yuan to 244.75 yuan, an increase of 50.0%
Too Expensive
Too expensive
66.5% increase (16.6% pa) from $208.17 to $346.62
66.5% of fans thought the fare was too expensive, and the accepted price increased from 208.17 yuan to 346.62 yuan
In the period between 2017 and 2021 we recorded fans’ willingness to pay rise by between 20% - 65%.
Between 2017 and 2021, fans' willingness to pay increased by 20%-65%.