Annual welfare, linkage opening limit, festival activities... How fierce the competition in the field of domestic mobile games is, I believe that all players are deeply aware. In the environment of rolling into the edge, naturally many games choose to go to sea to open up new battlefields - in the quarter of Q3 of 2021 alone, 33 Chinese mobile games have landed on the Top 100 of Japan's best-seller list! However, if you want to say that there are really influential, I am afraid that there are not many left.
How to measure whether a game has influence, the viewing revenue situation is certainly biased, and there are data statistics from third parties that are intuitive: Twitter Twitter, which sits at the top of overseas social platforms, recently released a list of "Most Tweeted About Games Globally (Twitter's most mentioned game of the year)", and the nomination of the two domestic games undoubtedly gave everyone a "booster". Among them, the veteran existence of the sea game "Wild Ops" has once again been affirmed, why is it "again"? Don't worry, I'll talk to you right away...
Let's start with Twitter's inclusion of "Wilderness Action" on the list, the user @すとぶり [Formula] used the game content as the material to create a funny fandom video, with 2 million plays and 51,000 interactions, which became the user-produced content with the highest number of interactions in "Wilderness Action" in 2021 - and this is just a microcosm of the game's second creation. Tiktok platform @meguchandesu video that mimics anime characters playing the wilderness alone has garnered 4.9 million video views! Operation Wilderness's steady foothold in Japan is inseparable from the active performance of major social platforms and content creation.
The annual hot search journey of "Wilderness Action" set sail: On May 5, 2021, also the annual day of the game of "Wilderness Action" (which was recognized by the "Japan Commemorative Day Association"), the Twitter topic #Wilderness Action の日 # was on the Japanese hot search list on the day of its launch, and many topics related to the fourth anniversary celebration were successfully relayed, achieving the achievement of "reaching the top of the hot search list after the main topic was issued 1 hour later".
Not only social media, but also Japanese mainstream game media such as Gamewith, 4game and Famiton also covered the fourth anniversary celebration of "Wilderness Action", and the exposure and discussion of the game remained high...
The restless player base eagerly awaited the official action, and the fourth anniversary celebration of Operation Wilderness did not disappoint them: the popular Japanese comedy group "NONSTYLE" was invited to shoot the theme advertisement of "The Greatest Thanks in the History of the Wilderness", first pulling the pattern to no limit. Another song "Never stop" written by "Sawano Sect Leader" Hiroyuki Sawano himself, please come to the singer Iaco to perform it with enthusiasm, and with the simultaneous release of multiple music platforms on the day of the launch, directly flip the whole network!
Finally, the 3-hour and dry live broadcast on the anniversary day offered players wonderful content such as vtuber hide-and-seek, star offensive and defensive battles, and professional e-sports player battles... It is reported that when the star Hand Yue Yu also performed on stage, the number of viewers at the same time reached a peak of 318,000!
Now you can understand why I said that "Wilderness Action" was "once again" affirmed on the annual list, right? A competitive game can set off such a storm in the Japanese game circle, and people can't help but look forward to the success of more domestic games.