Carved brand natural soap powder once made an advertisement: in a fresh and natural Jiangnan farmhouse, large subtitles plus narration. Female voice: "Bubbles?" Male voice: "Bubbles! Then, the female voice: "Drifted?" Male voice: "Drifted! Then, the male and female harmony: "Bubbles float up and dry, carved brand natural soap powder." Originally, the creativity of this advertisement was to highlight the characteristics of the carving brand natural soap powder with strong decontamination ability and easy to rinse clean, as long as "a bubble" and "a drift" can be directly dried up, saving manpower and material resources.
Unexpectedly, as soon as this advertisement came out, some consumers expressed dissatisfaction, believing that this was playing a "edge ball", which was suspected of erotic advertising, reminiscent of unhealthy content. This is the result of selective filtering of the advertising audience, who see or hear "bubbles, drifts", not associated with soap powder, but associated with unhealthy content.
In fact, this can not blame consumers, many people have been affected by the current climate and the Internet. Nowadays, all kinds of untargetable and unhealthy news or pictures on the Internet are everywhere, and many websites and businesses have come up with all kinds of irritating headlines and content in order to attract attention. Such as "female students take the bus to tease male drivers", "draft women strip naked in public", "how the little three turned right", "corrupt officials erotic diary", and so on, and so on. Netizens, especially young netizens, are easily troubled by pornographic and violent messages unconsciously. Over time, we lose the ability to discern and resist this kind of information, and we also lose the ability and interest in accepting other good information. This is very detrimental to human growth and development.
For this situation, although the state prohibits and severely cracks down, for netizens, it is more important to build a spiritual firewall for themselves, strengthen the vigilance against unhealthy information, improve their cultivation and discernment ability, filter out the information that corrodes the soul, and make their lives clear.