Text/Di Lin Audit/Zi Yang Correction/Zhi Qiu
Since the beginning of 2022, although there are still more than half a year before the launch of the new generation of Apple's flagship, there are still many news about the credibility of the iPhone 14 series on the Internet.
At the same time, these revelations have also attracted the attention of the majority of fruit fans. In fact, according to the development process of the new iPhone machine, although there is still a long period of time to go to market, the iPhone 14 series should have entered the engineering verification or design verification stage.
Because of this, more and more news about the iPhone 14 series will appear on the Internet.
iPhone 14 early exposure
Combined with many revelations, the iPhone 14 series will completely abandon the bangs screen design that has been used for many years, and for the first time use the digging screen design.
The author understands that the iPhone 14 series will for the first time adopt a capsule-type screen in-hole design, and the opening position of the front camera is located directly above the screen.
However, the number of front-facing openings and the specific design are not too accurate at present, and most of the leaks are more inclined to the concept map of a circular hole position on the right side of the "pill".
The author speculates that this "ingenious" design is most likely to ensure that the iPhone 14 series can continue to support the Face ID function, thus giving up the beauty of the front of the fuselage.
In addition to the change in the front lens, the middle frame volume keys of the iPhone 14 series are also suspected of changing to a retro circular design.
In contrast, the design in other areas has hardly changed much. In terms of performance, the iPhone 14 series is expected to upgrade the A16 bionic processor, which uses the TSMC 4nm process.
In addition, the iPhone 14 series will cancel the mini version and add a 6.7-inch Max version, and the remaining three models are consistent with the three models of the iPhone 13 series except the mini model.
What is more worth mentioning is that at this stage, the price of the iPhone 14 series has also been exposed on the network.
Apple reveals "greedy nature"
According to the author's understanding, the starting price of the iPhone 14 is $799, the starting price of the iPhone 14 Max is $899, and the other two high-end versions start at $1099 and $1199, respectively.
Compared with the iPhone 13 series, all models of the iPhone 14 series have been raised by $100, and the National Bank version of the iPhone 14 series will be more expensive.
Admittedly, Apple canceled the mini version of the small screen in the iPhone 14 series, and TSMC has also raised the price of wafer manufacturing.
In addition, the iPhone 14 series also has a variety of software and hardware upgrades, so from this point of view, the iPhone 14 series price increase is beyond reproach.
What's more, the global lack of cores is still spreading, so even if the price of the iPhone 14 series increases, the market will accept it.
But in the author's opinion, although the iPhone 14 series has many reasons to support the price increase, but with Apple's control over the manufacturing cost of the product, the profit of the iPhone 14 series will not be lower than the iPhone 13 series.
In other words, Apple is likely to take advantage of the price increase of the iPhone 14 series to obtain more benefits. In addition, the author believes that even if the iPhone 14 series does not increase in price, Apple will not compress profit margins.
This is the "basic operation" of Apple under Cook's power, and it is also the result that I can expect.
Fruit powder "disappointed"
But for many fruit fans, it may be somewhat unacceptable, after all, replacing the new iPhone every year will require a lot of cost.
If the price of the iPhone 14 series increases, some loyal fruit fans with insufficient budget are likely to be disappointed by not being able to upgrade the new iPhone.
However, it can be expected that the iPhone 14 series is expected to replace the USB-C interface, which will save consumers the cost of charging cables and charging heads to a certain extent.
Of course, this may also become a gimmick for Apple to further cut leeks, after all, many fruit powders will insist on using a full set of original equipment.
In your opinion, will the iPhone 14 series increase in price?