January 30 news, recently, IDC released a monthly tracking report on mobile phones. According to the data, the scale of folding screen products in the Chinese market in 2021 will be about 1.5 million units.
IDC said that in 2021, folding screen products account for about 0.5% of the domestic smart machine market, which is still a niche product form, but recently, with the centralized release of new products from many head manufacturers, the market heat of folding screen products has once again been pushed to a peak.
IDC believes that the recent market attention of folding screen mobile phones has been driven by the following reasons:
1. In recent years, product brands in various countries have strived to explore the high-end price market, but the process is full of challenges, so from the perspective of product form, it is a differentiated route different from Apple, which is an active exploration of domestic brands in order to continue to challenge the high-end market and establish a future high-end brand image.
2. Some head manufacturers take the initiative to promote the price of new folding screens to within 10,000 yuan, or even within 8,000 yuan. At the same time, the relatively conservative supply strategy adopted for a variety of new products has put the market in a state of short supply, which has also led to the high attention of potential buyers.
3. The adaptation and development of application software and corresponding use scenarios, the increasing maturity and scale of the hardware industry chain, which has led to the rapid improvement of the practicality and reliability of folding screen products, folding screen products in addition to their unique social and decorative attributes, but also can be done in some use scenarios to bring users better experience and value.
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