This year's National Day holiday at Shanghai Disneyland featured a brand new character, a furry little pink fox named Ling na Belle. With a fluffy and hairy tail and a beautiful orchid pinned to her ears, Lingna belle is curious, loves to think, uses her signature magnifying glass, and is always rewarded with achievement and joy in solving problems and unraveling mysteries.
The cute and lively Image of Ling Na Belle, after the appearance of the immediate trigger for tourists and netizens to pay attention to and like, triggered a heated discussion of people, but also made into a lot of memes, Small Red Book, Weibo and other social platforms, but also this cute little fox brush screen.
Then there are merchants eyeing this wave of heat, "Lingna Belle" trademark was applied for registration, international classification as fitness equipment, enterprise investigation shows that the current trademark status is "registration application".
As we all know, Disney attaches great importance to the protection of its own intellectual property rights, and they have not applied for a registered trademark themselves? According to the investigation, Disney Enterprises has applied for the registration of the trademarks "LINABELL" and "LINABELL A DISNEY FRIEND OF DUFFY" on April 8 this year, a total of 17 cases, of which 14 have been preliminarily examined and announced, and the remaining 3 are in the state of registration applications. Later, on August 31 this year, the company registered a trademark of "LINABELL", which is now in the state of the registration application. Disney only registered an English trademark, and the name Chinese was exploited. However, Disney's intellectual property department, known as the "rights protection maniac", is not a vegetarian, and you can pay attention to how to follow up.
At present, this phenomenon of squatting trademarks in hot spots is very common, and for enterprises that have squatted trademarks, they do not focus on how to enhance the strength of enterprises and improve product quality, but try to preemptively register a hot trademark to gain widespread attention, and then the road to obtain benefits is becoming more and more unfeasible. Moreover, many people now oppose this kind of "rubbing hot spots" trademark squatting behavior, and even if they can get attention in this way, most of them will find it difficult to achieve the desired effect. For enterprises that have been preemptively registered trademarks, it is very difficult to create a blockbuster IP, so we should pay more attention to the protection of intellectual property rights, and do not end up being exploited by others and causing irreparable losses. In short, enterprises should attach importance to trademark protection, register trademarks in advance for products that are about to enter the market, and take precautions.
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