The Beijing Winter Olympics are on the way, and the vision of "bringing 300 million people to participate in ice and snow sports" has become a reality.
The goal of "300 million people on ice and snow" has made China's hosting of the Winter Olympics not only focus on the competition for gold and silver, but also take more people to benefit from ice and snow sports as the biggest purpose of hosting the Winter Olympics.
In the years of preparation for the Winter Olympics, the mainland has successively launched major measures to drive a large amount of capital into the ice and snow field, ice and snow facilities "over the mountains", to achieve national coverage, insufficient supply of ice and snow venues, uneven distribution, which restricts the popularity of ice and snow sports on the mainland and the development of the ice and snow economy, the bottleneck continues to break through; ice and snow enterprises accelerate the expansion and quality of enterprises, the ice and snow industry chain continues to improve, and the ice and snow products are increasingly diversified...
These changes have fully ignited people's enthusiasm for ice and snow sports, which have moved from a niche to the public, driving China's ice and snow industry to usher in an unprecedented momentum of development, and transforming the "cold resources" into a "hot economy" Ice and snow industry has become a new engine to promote economic and social development.
The abundance of the supply side has effectively promoted the release of ice and snow consumption potential. With the help of the preparation of the Winter Olympics, the layout of venues and facilities has been accelerated, and more and more consumers can feel the charm of ice and snow at any time at their doorstep; the localization process of ice and snow equipment has accelerated, reducing the threshold for people to participate in ice and snow sports; the implementation of ice and snow into campuses and parks in various places has promoted the popularization of ice and snow sports... The two-way force of the supply side and the demand side has made the concept of "ice and snow is also a golden mountain and silver mountain" implemented in various places, and has become another starting point for exploring the transformation and upgrading of economic development mode.
"300 million people on the ice and snow" will drive the ice and snow industry system to continue to grow bigger and stronger, to meet people's growing yearning for a better life. This will be a long-term precious asset left to us by the Winter Olympics.
Column Editor-in-Chief: Gu Wanquan Zhang Wu Text Editor: Dong Siyun
Source: Author: Economic Daily