Recently, in order to clean up the network environment and rectify the atmosphere of the network carrying goods industry, the State Administration of Radio and Television issued a notice on further regulating the professional behavior of announcers and hosts and the management of social activities. The main purpose of this notice is to regulate the relevant image of media image representatives such as announcers and hosts.
The specific content of the notice is as follows:
1. Pay attention to the cultivation of political quality. The cultivation of political quality should be regarded as the primary task in the construction of the team of announcers and hosts.
2. Strengthen the construction of professional ethics. Relevant departments. Institutions should educate and guide announcers and hosts, actively practice the core socialist values, take the construction of professional ethics as the foundation of their lives, consciously resist the temptation of fame and fortune and vulgar and vulgar kitsch, purify the "circle of communication" and "circle of friends", must not use professional identity and personal popularity to seek improper benefits, and must not make inappropriate remarks or behave in public.
3. Clarify the approval management requirements. For announcers and hosts to participate in social activities of foreign units, the relevant institutions should unify management, implement a system of reporting approval or filing in advance, and strictly clarify relevant financial regulations and disciplinary requirements. For announcers and hosts to participate in private activities, all broadcasting institutions should strengthen daily education and do a good job of reminding in advance.
Announcer hosts participating in various commercial activities such as advertising endorsements, commercial promotions, and network goods must be approved by the broadcasting organization where they are located, and the news column announcers and hosts must strictly control their participation in such activities. Announcers and hosts who have a negative social impact due to their own improper words and deeds when participating in various activities shall be promptly dealt with accordingly depending on the seriousness of the circumstances.
4. Standardize the release of network information. Strive to extend the offline influence of announcers and hosts to online, and continuously enhance the influence and credibility of mainstream media in cyberspace.
5. Strict regulations on holding certificates. All broadcasting organizations should strictly implement the system of announcer hosts holding certificates and practicing registration systems, and must not use personnel without professional qualification certificates and who have not been registered as announcer hosts.
6. Strengthen the management of cooperative programs. Whether it is facing the announcer host in self-made programs, non-self-made programs or the temporary external announcer host, it is necessary to adhere to the same political standards, business standards and professional ethics requirements, and resolutely guard against all kinds of transmission risks.
7. Deepen the practice of "four forces" education. Propaganda departments at all levels, radio and television administrative departments, and broadcasting organizations should study and carry out the educational practice of systematically enhancing "foot, eye, brain, and pen power" in light of the characteristics of the work of announcers and hosts, and carry out in-depth education in the Marxist concept of news and literature and art.
8. Compaction management responsibility. Propaganda departments, radio and television administrative departments, and broadcasting organizations at all levels should strictly implement the responsibility system for ideological work and earnestly assume the management responsibility of managing announcers and hosts.
9. Give play to the role of industry organizations. Relevant departments, institutions, and organizations should strengthen education in the ideological character, professional ethics, and social morality of announcers and hosts, and set a good example. By giving play to the role of industry supervision in the form of bad atmosphere and voice condemnation of bad people, we will promote the formation of a good industry atmosphere.
Read more: Clean up the network environment, the latest policy stipulates that the announcer host network with goods must be approved!