The avenue is simple, and so is the great beauty. Turning "complex" into "simple" is to give up, but also to choose. Simple choice requires better quality, more effective meaning, and responsibility for efficiency, health and sustainability.
With the landing of the mainland's "double carbon" goal and the continuous acceleration of the process of sustainable development on a global scale, as an industry inseparable from natural resources, how to use innovative technology to develop skin care products with environmental protection concepts, the use of degradable natural ingredients, environmentally friendly packaging, and environmentally sustainable corporate social responsibility values have become an important criterion for industry upgrading and consumer choice of products.
In the view of Wang Yuping, president of MEDSPA greater China, chairman of Descartes Medical Company, and chairman of Beijing Brown Brothers Science and Trade Company, when a brand is strong enough, in addition to continuing to catch up with the international advanced level in the road of research and development, there is also a very important responsibility, that is, to commit to environmental protection and sustainable development. Foresighted brands will not only take product upgrading as a grand development goal, but also actively practice social responsibility.
MEDSPA, France, is guided by the clinical needs of dermatologists, and works with a team of cytological research experts, biologists and formulators in the laboratory to jointly develop high-tech medical beauty care products, and the standards of these products are clear, pure and transparent. "You won't find parabens, artificial dyes, synthetic fragrances or irritating active ingredients in Mae Pa products. This unwavering commitment means that we will never-endingly improve our formulations in line with scientific research and technological advances. Wang Yuping said.
Adhere to the concept of sustainability and explore feasible paths to be friends with the earth
In recent years, with the continuous popularization of the concept of sustainability, consumers have been affected by the "natural" wave and the trend of "better consumption", and their willingness to spend on green natural and sustainable skin care products has gradually upgraded. According to the lobalData survey, 39% of consumers in the Asia-Pacific region want beauty products to contain natural and pure ingredients; Euromonitor's survey data shows that Chinese consumers value "pure natural ingredients".
MEDSPA is committed to infiltrating the concept of sustainability into all aspects of brand development, in the R & D and production process, not limited by cost problems, adhere to zero pollution and low sensitivity formula, in the efficacy, safety and durability of matters to achieve the ultimate application; from product packaging, procurement and manufacture of short-path products, standardize water consumption, reduce the use of preservatives, empty bottle recycling programs, etc., and strive to promote sustainable green consumption, build a green whole industry chain.
Specifically, Meipa insists on research and development not based on cost limitations, but focuses more on improving the efficacy of skin condition; from the perspective of raw materials, strictly follows rare and natural standards, pursues zero pollution and non-sensitive formulas of products; from the packaging materials, as a low-key, high-end medical laboratory brand abandons luxurious and cumbersome packaging materials, adopts simple, safe and efficient environmentally friendly packaging design to ensure that products can maintain freshness and activity to the greatest extent; from product design, adhere to the clinical skin physiological needs, Do not narrow the self-pattern in order to cater to the popular trend.
The covid-19 pandemic has made people see the fragility and strength of human beings, reflect more on their past and future, think more about sustainable development, and also inspire enterprises to accelerate the pace of scientific and technological progress, so that efficiency and sustainable development responsibility go hand in hand.
MEDSPA adheres to the concept of sustainability, with a renewed attitude, actively explores feasible paths to be friends with the earth, fully practices sustainability with a new R&D and production method, practices the responsibility of protecting the environment, and not only protects people's skin in a more environmentally friendly way, but also cares for the earth.
For example, remove leaflets from packaging, reduce paper usage, and remove cellophane plastic around the box; all packaging is now made of FSC-certified paper, an eco-label that ensures sustainable forest management, and most of the packaging is 100% recyclable; procuring and manufacturing all short-path products in the laboratories of European partners to minimize my carbon footprint; developing packaging based on recycled materials, limiting the use of cardboard, reducing plastic; also standardizing water consumption, developing anhydrous formulations (wet powder products). , anhydrous), reducing the use of preservatives, limiting the use of ingredients of animal origin, and so on.
Innovative and sustainable products have become the industry bellwether
With the rapid rise of the "eco-friendly consumer" population, this consumer group has become an important force in promoting continuous innovation and sustainable development in the skincare industry.
According to the "2021 Youth Biodiversity Conservation Action Insights" report jointly released by L'Oréal China and BattleDream, more than 70% of young people pay attention to the natural value and natural cost in consumption, and protect biodiversity through conscious consumption, such as paying attention to the impact of raw materials, formulas, production and transportation processes on the ecological environment, and whether product packaging is plastic-reducing and degradable. This fully demonstrates that young people have expectations for the social responsibility of brands and are willing to vote for the protection of biodiversity.
Industry insiders said that under the trend of surging waves of efficacy skin care and exclusive patented ingredients being valued, the pursuit of sustainable innovation at the level of biotechnology research and development has become the foundation of sustainable development of the skin care industry. Ensuring that efficacy and safety go hand in hand is the core demand of consumers, and it has also become the direction of enterprise scientific and technological innovation.
Developed by MEDSPA Laboratories, the scientific team consisting of pharmacists, doctors and engineers, developed in France and Switzerland in accordance with European quality standards, the vast majority of its formulations are based on biomimetic components, similar to the components in the human body, such as biological peptides, amino acids, proteins, hyaluronic acid, collagen, vitamins and so on. They experimented with and analyzed physiological indicators of the skin and linked them to a database to develop more accurate and appropriate formulations through algorithms.
"If a new, more effective, and better formulation emerges for you and the environment, we will not hesitate to redesign the product." Wang Yuping said.
For a long time, France Meipa has followed the concept of not simply following the market popularity, respecting clinical needs, consolidating product strength, and exerting the efficacy of skin repair and anti-aging products to the extreme through innovative and diversified biotechnology. Adhering to the concept of science and innovation, based on 7 advanced technologies such as nanotechnology, bioactive molecules, micronization, dry water technology, microporous, emulsification and biocellulose, we are committed to science, green, natural and safe to ensure that products are safe and effective.
Practicing sustainable philanthropy creates an industry benchmark
MEDSPA has always adhered to social responsibility with love, public welfare has become an important part of the core culture of the enterprise, and rooted in the hearts of many French Mepa people, they actively do public welfare, dedication of love, and become the industry benchmark.
For many years, MEDSPA has regarded contributing to social welfare as its brand responsibility and invested more in sustainable public welfare projects. Repay the society with love. From the launch of the "Million Spray Public Welfare Relief" action in 2017, 2021 is the fifth session, aiming to use the scientific and technological repair power of Mepa Vitamin B5 Repair Spray to solve various skin problems that occur in the spring and spread the concept of scientific skin care.
During the epidemic in early 2020, when the protective mask was removed from the face of medical staff, deep brown marks were also printed on the hearts of Meipa people. Since February 18, 2020, Meipa has donated 960 bottles of French MEDSPA 150ml vitamin B5 repair spray to Wuhan Union Medical College Hospital, donated 180 bottles of French MEDSPA 150ml vitamin B5 repair spray to Wuhan Third Hospital, and donated 384 bottles of French Meipa (MEDSPA) 150ml vitamin B5 repair spray to the First Affiliated Hospital of China Medical University. Donated 336 bottles of French Meipa (MEDSPA) 150ml vitamin B5 repair spray to Wuhan Tongji Hospital, donated 360 bottles of French Meipa (MEDSPA) 150ml vitamin B5 repair spray to Wuhan University People's Hospital, donated 720 bottles of French Meipa (MEDSPA) 150ml vitamin B5 repair spray to Wuhan Zhongshan Hospital, and France Meipa (MEDSPA) donated 5 million materials to help the national epidemic prevention station.
At the same time, MEDSPA continues to broaden the depth and breadth of public welfare, actively strengthen the expansion of business channels, and use business to promote sustainable development goals, so as to unite more enterprises to practice corporate social responsibility; not only focus on passing on the concept of sustainable brand, but also hope that consumers can participate more in it, through personal experience to truly feel the influence of their own behavior, so as to promote the process of sustainable development with enterprises.
Li Chengguo, CEO of Beijing Brown Brothers, said that Meipa is committed to providing "one-stop" top medical beauty products and services for the new middle class and users rising in the Chinese market by continuously polishing products and providing quality services. I hope to go to the sea of stars with excellent medical beauties and make giving back to the society a benchmark for promoting the progress of the industry.
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