The "Toys have a chat" campaign initiated by DF has received a number of submissions from netizens one after another, talking about their collection of toys, everyone is like opening the conversation box. Following last week's interview with vintage toy collector Clockwork J, this week we brought in our old friend Andor Genesis ("Ando") to talk about what he sees as toy culture.
Ando is now working in polyphony, usually doing some video content and product-related work, occasionally drawing some comics, and his toy charm (B station: toy charm) video program is loved by hardcore players. Ando's collection is "disorganized", with toys, books, records, manga, video games, DVDs, and everything. While collecting toys, he pays more attention to digging deep into the culture and story behind the toys, such as the origin of the toy, the background of the times, the cultural origin, etc., and Ando calls his own behavior "archaeology".
Cartoon Eyespy
Cartoon "Nice Age"
Japanese manga artist Osamu Tezuka collects classic works such as "Atomic Donkey Kong", "The Forest Emperor", "Doctor Strange Black Jack", "Little White Horn" and so on
Tomy, Nintendo's robot
In the Red and White Machine Era, there was no concept of a limited edition, and the six third parties would provide as many giveaways as possible to players with the release of the game. Isn't it easy for the Seven Blessings God sent by "Strange World" to make people buy and return the pearl?
With Nissin's instant noodle brand Star Food, Na Ramen has also appeared in games, and the game type of the PlayStation generation is beyond imagination?
That will always want to collect all the platforms of "Shanghai", and then give up, too bad fun!
Disney guru Don Bluth pioneered arcade QTE games
How could rock fans miss "The Band of Rummy"?
I'm about to turn 40 and have Punk's self-destructive values
New Order and Joy Division introduced me to graphic designer Peter Saville
People who regularly collect corporate mascots must have a Public Image Ltd album at home
As long as the kung fu is deep, run rampant "Demon World Village"
For players who play Eye of Judgment like Pierre Taki, be sure to listen to Electric Groove
Vinyl Slave manifests itself in either buying toys or records
Many of the literary and artistic works that I like at a time will be very satisfied once they intersect with toys
I don't have a driver's license but it doesn't prevent you from wanting to go out with the turtle
Newly purchased toys often become the subject of filming "Toy Curse"
Toy Charm – The Art of Orange Peel
Toy Curse Lite: Ultraman's OP Production Secret (really?) ) fragment
Well-known IP, mascots, music, film and television... These attributes of toys are within Ando's interests, and the diversity of interests has allowed him to devote a lot of time to archaeology. Ando not only loves toys, but also loves the story and culture behind the toys, in addition to actively exploring and excavating information, Ando feels that three or five friends sit together to communicate and talk, chat about dry goods, share small stories and small knowledge in various fields, that is the most interesting.
"Friends around me are basically engaged in graphic designers, bookstore buyers, record collectors, prototypers and other professions, so when discussing and exchanging a toy, everyone will express their own opinions, from the perspective of their own profession, share various professional views, and at the same time enrich my vision and insight in the field outside the toy, and quietly complete the learning in the process of playing."
Under the influence of popular culture, Ando also has his own unique views on toys. "Rick and Morty", "Pop AndiMi's Daily Life", "Love, Death and Robots" are some of Ando's favorite animations, which he believes have captured and reshaped popular culture, completing the aesthetic relay of the old and new generations, which is also what he himself advocates and pursues. In addition, Ando feels that a toy distribution label with a rare circulation and strange shape like DKE TOYS also integrates popular culture well and is deeply loved by fans.
DKE TOYS
"The greatest significance of popular culture is definitely not the silly lyricism of the script, the foolish expression of loyalty to feelings, and the accumulation of popular culture into the inspiration and motivation for creation is the ideal state."
《Rick and Morty》
Love, Death and Robots is a collection of independent short films spanning a wide range of genres, including sci-fi, fantasy, horror and comedy
However, there are not many people who can eat through popular culture now. Ando believes that compared with the past, the current pop culture incubation cycle is short, and from time to time, there will be a blockbuster, a hot, and less things that people can recall repeatedly, so the public often treats it with a pastime mentality, and does not invest high enthusiasm and cost.
After watching a movie in 5 minutes and understanding an album in 3 minutes, people often focus on the "essence" extracted by other narrators, and lose their own hands, and the exclusive experience value left to themselves after the panoramic experience, so many people just stay in the fan stage, and it is difficult to transform into a new creator. Ando, on the other hand, has successfully transformed from a former toy collector Zhang Thief into a core member of the polyphony, and is now focused on his favorite toy business.
Ando said: "Because of love, so focused," people focus on a certain field, the sensory system will be more acute, full of firepower, sometimes inadvertently get unexpected gains, he enjoys the process from exploration to learning. I remember once, Ando accidentally found a unique toy in a game called "Far Cry 4", through investigation, it was learned that it is a particularly historical picture framer, called View Master, different from the tourist attractions sold can see the built-in scenery of the picture machine, View Master has stereoscopic imaging, the picture inside the machine can be replaced at will. In that era, it was also an avant-garde high-tech product. Digging deeper, Ando also learned about the rise of the picture machine, the popularity of color film, the postcard industry, and many other knowledge. Originally a picture framer that belonged to the field of souvenirs, it has become the darling of the toy market after continuous evolution.
"View Master is more like an entertainment platform, just like the game console we all love to play, hardware is just a premise, the real can continue to live by a steady stream of new software, whether it is classic IP, or emerging series, all can not escape the view Master's stereoscopic vision."
View Master stereoscopic framer
An item picked up in far cry 4 game, the 3D Slide Reel
The View Master also appears in the game Hitchhiker
The view master illustrations in the NS version of "Goose Drama" are compared with the actual objects
A wide variety of 3D Slide Reels
Disney's Japanese Edition is bundled with view master
Talking about his annual toy collection summary, Ando said that the "Zhangzi series" made by domestic toy artist Bian Yi is his favorite of the toys he received last year. Bian Yi took a different approach and devoted himself to the exploration of local toys, which is also the most attractive point to Ando. On the basis of the previous "Boy Holding the Kitten" series, the "Boy Holding the Little Tiger" received this time adds a dynamic gameplay of the little tiger shaking his head and shaking his head, and with the swaying of the arm, it can achieve double swing, which is very interesting.
"Toys, you still have to play!"
Zhang Zi series - the boy holding the little tiger
After a brief interview, Ando made us realize the other side of toys, which is not only a witness and companion of people's childhood, but also a microcosm of a type of culture. Toys are born of entertainment, because of culture, every era of toys have their meaning, Ando as a toy practitioner, toy collectors, he let us understand that each toy finally has its own story and cultural accumulation, love to explore to discover, dig its connotation is more meaningful than hanging on the mouth of love.
In the new year, let us also maintain that feeling for toys and discover more and more fun toys!