In January 2022, the cultural and creative company affiliated to Panjiayuan Company submitted information to the Beijing Winter Olympics Organizing Committee to apply for a franchised dealer and was successfully approved, officially becoming a franchised distributor of products for the 2022 Beijing Winter Olympics and authorized to sell licensed goods for the 2022 Winter Olympics. In order to ensure the quality of the licensed goods sold, the Cultural and Creative Company signed a purchase and distribution agreement for the licensed products of the Winter Olympics with Shenzhen Guocera Yongfengyuan Co., Ltd., which has a history of more than 200 years of porcelain production. In order to disseminate and promote the Olympic spirit and better display the franchise products of the Beijing Winter Olympic Games, Panjiayuan Company has a special area to display various licensed goods in the gift shop of Panjiayuan Flea Market, and has introduced a variety of licensed products for the 2022 Winter Olympic Games, including: Qikai Victory Mug, Xueyue Mug, Curling Five-Headed Portable Tea Set, Winter Olympic Fuman Cup, Winter Olympic No. 1 Ski Cup, Ice Spirit Three-Piece Lid Cup, and a three-end combination of piggy bank pen barrel with the design theme of the Winter Olympic and Paralympic Mascot Ice Pier and Snow Rongrong. Ice piers and snow melting mugs, etc. The product design is clever, and the concept integrates elements such as the mascot of the 2022 Winter Olympics, the Winter Paralympic Games, and the winter nature, so that the products are both beautiful and practical and have special commemorative significance. Among the many Winter Olympic licensed goods, the most eye-catching product is the Winter Olympic Fuman Cup. Incorporating elements from the Winter Olympics and Beijing snacks, the product is designed with traditional and new era elements, and the products are colorful and creative, which is loved by tourists. In the future, Panjiayuan Company will continue to enrich the "Panjiayuan Gift" product category, expand product channels, expand and enhance panjiayuan's communication power and influence, deeply interpret the connotation and essence of traditional culture, and improve the creative expression of traditional culture, so that more and more consumers can feel the unique charm of Chinese culture.
【Source: Chaoyang District People's Government of Beijing_Department News】
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