On January 27, market research firm IDC released its smartphone shipments for the full year of 2021. According to the data, although shipments in the second two quarters of 2021 have experienced continuous negative growth, due to the strong performance at the beginning of the year, global smartphone shipments in 2021 increased by 5.7% to 1.35 billion units.
In terms of shipments of mobile phone manufacturers, Samsung ranked first, Apple maintained second, Xiaomi made up Huawei to rise to third, oppo and vivo ranked fourth and fifth respectively.
As can be seen from the above rankings, Huawei, which ranked second in 2019 and third in 2020, has disappeared. As can be seen from the historical data released by Counterpoint, Huawei's sharp decline and LG's withdrawal have made the share of other leading manufacturers in the global market increase to varying degrees.
Among them, Apple, Xiaomi, OPPO, and vivo have all achieved double-digit year-on-year growth rates and set record annual shipments in history. Of course, part of the reason behind OPPO's rapid growth is that the data of OnePlus mobile phones has been counted since the third quarter of 2021.
It can be seen that since 2015, in 2021, due to the epidemic, supply chain parts shortage, sluggish demand and other factors, the overall shipment performance of the market is average. Although Samsung is still at a high level in the global market, but the shipment strength has been weak, due to the epidemic and the intensification of competition with other brands in India and Latin America, Samsung's growth rate has slowed down significantly, while Apple has achieved rapid growth in the global market with the excellent performance of the iPhone13 in the Chinese market.
It is reported that Samsung has now set up a new China market innovation group to strive to revitalize the Chinese market.
Nowadays, OPPO has grown in Europe, the Middle East, Africa and Southeast Asian markets, and Vivo has won the first place in the mainland domestic annual market, which can be said to have handed over a good answer.
In addition, the performance of other mobile phone manufacturers can also be remarkable.
Motorola took advantage of LG's exit in the United States to become the fastest growing brand among the top 10 mobile phone manufacturers in the world in annual shipments. Realme entered the world's top 5 Android phone manufacturers for the first time, setting a new record in India and continuing to expand its presence in new markets such as Latin America, Europe, the Middle East, and Africa. After the independence of Honor, it has resumed its relationship with a number of suppliers, and now it has also ranked among the top ten smartphone OEMs in the world, and has also entered the top five in the mainland domestic market, and its future performance is worth paying attention to. Transsion's performance in major markets such as South Asia, the Middle East and Africa has also been as good as ever.
I don't know if in the next competition, today's market structure will not be rewritten again.