FC Barcelona welcomes the Chinese New Year with an exciting artist collaboration for fans. Through a short film starring multiple Barça players, it is highlighted that Barça and tigers have the same determination and strength, which makes the Red and Blue Team different.
On 1 February, FC Barcelona ushered in the Chinese New Year, accompanied by a new event to look forward to the club's bright future. Inspired by this year's zodiac sign, the event aims to highlight the ambitious and determined qualities that Barca share with the Tigers, making the Red and Blues special.
As the Chinese New Year kicked off, the club released a short film starring Alves, Memphis, Phuket and Mingosa. This video shows how Barca, through the combined efforts of new and old players, and the strength and passion of the Red and Blues fans, is moving away from the past and starting a new year and a new era. It is worth mentioning that Barca president Laporta also recorded a special video to convey New Year's wishes and celebrate the arrival of the Year of the Tiger with fans.
There is no doubt that FC Barcelona has undergone a transformation over the past year, but the core of the club's pursuit of excellence remains unchanged. Now, in this special moment of embracing a new beginning, the club wants to express that Barca, like the Tigers, have the same ambitious and determined qualities. These qualities also set sasfans apart and bring them together as part of the Barcelona family.
To celebrate this theme, Barca unveiled a compelling concept that combines the modern contour design of the tiger image with traditional Chinese folk paper-cutting art to create a creative visual effect that combines East and West. This tiger with a straight face represents determination and symbolizes the fighting spirit and ambition that are deeply rooted in the DNA of FC Barcelona.
In the coming weeks, fans can look forward to an exciting collaboration with the artist, inspired by the current trend of "Chinese fashion", which will include player appearances, special guests, VIP tours and unmissable moments at Camp Nou.
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