In 1972, Li Dongtian was born in a typical institutional compound in Beijing, and his childhood learning experience was not smooth, he hated mathematics, had no interest in all science things, and took natural examinations

Born in 1972 in a typical institutional compound in Beijing, Li Dongtian's childhood learning experience was not smooth, he hated mathematics, he was not interested in all science things, and his natural examination results have always been very poor. After graduating from junior high school, Li Dongtian got the consent of his parents to give up school and went to The Monitan Beauty Salon School to learn hairdressing, and later taught himself makeup.

After graduating at the age of 18, a magical encounter made him feel the taste of success earlier than his peers: he was found by a scout on the street because of his unique hairstyle, and when he went to shoot an advertisement, he attracted attention for helping the hair stylist. Later, several people in the studio got to know him and introduced him to star Gak to do hair, and from then on he began to get close to the movie.

In the 1970s and 1980s, when China's hairdressing and beauty industry was rising, the fashion industry, which was currently the most popular industry for the most consuming groups in China, also originated here. In 1992 LV landed in China, in 1997 Gucci also came, and in 2000 Chanel's first ready-to-wear store opened in Beijing. Since then, makeup, photography and other related industries have gradually matured, and fashion magazines such as Fashion and Ruili have begun to operate as industrial groups. When China's IT industry, which later surged and produced a large number of rich people, was still building cars behind closed doors, the styling industry had begun to be in line with international standards. This is the luck of Li Dongtian's people, and the times have given them the opportunity to change from the penniless "head cutters" of that year to the "artists" who can compete with the most beautiful people and fashionable groups in the world today.

20 years later, although he has not yet become a top rich man, he has precipitated two more important things: his brand, and his team. The initial inspiration for both came from his studies in the United States.

Sitting in the café on the basement floor of the Sanlitun Yushe Hotel, Wu Sheng looked at the upcoming opening of Beijing's seventh image store outside the north window, "Dongtian did not see him in the future as a master before going to the United States. But his experience of living and working in the United States, when we came back to have a meal, I felt that the experience of living abroad for a few years made him rich and thoughtful. ”

So far, the outside world has no way of knowing what Life in the United States is like for Li Dongtian. We only know that when he went to the United States in 1994, he studied visual arts and participated in a large number of fashion shows and photography exhibitions; he worked in a hair salon and explored new styles; he went from Los Angeles to New York, facing the cold makeup that was popular in the world at that time, and suddenly found what he wanted; he saw more than a dozen makeup artists in the background of New York Fashion Week under the organization of the agency company, and completed beautiful makeup for dozens of models in two hours, and was inspired by this - people can make "beauty" into assembly line production. Why don't we.

The four words "Dongtian modeling" began to surface in Li Dongtian's mind. Returning home after 4 years, he already wanted to build his own team. At that time, this line of work in China was still made by makeup artists carrying their own boxes and making their own quotations. He wanted to try the idea of "team work", and suddenly impressed Wu Sheng, who later became his closest partner in business.

In 1999, Beijing Shengyan Dongtian Modeling Design Management Consulting Co., Ltd. was established, and the first studio was located on the 9th floor of the new Dongan Office Building. The four characters "Shengyan Dongtian" represent the three founders: Li Dongtian, 27, Wu Sheng, 29, and Chen Yan, 25.

Dongtian Styling Shop is just one offshoot of Dongtian Fashion's many businesses, in addition to styling schools and brokerage teams, all of which contribute almost equally to profits. In this circle, no one has yet been able to achieve such a diversified business as his. "To be honest, I'm lucky that there's not a single area of fashion (film, television, stage, fashion, catwalks, magazines, advertising, etc.) that I haven't touched on." But 20 years before his debut, there was no later professional division of labor, Li Dongtian said proudly, "Anyone who wants to copy Dongtian style, there is a possibility, but there is one thing he can't copy, that is, time." No matter how much ability you have, no matter how much money you have, you can't buy back the past 20 years. ——February 5, 2010 ,China Entrepreneur Magazine #Business Civilization ##管理 #