The most evil program in China is definitely "None but You".
As a job search program, "Nothing But You" is not popular because of job seekers, but because of the dispatch of bosses, it is well known.
Chen Hao, once a regular guest of the program and the founder of excellent education, has now become the object of debt collection on the whole network.
Yin Feng, the beautiful CEO of Coffee Wings, withdrew from the New Third Board and was listed as a dishonest executor.
Today, Shen Dongjun, the founder of jewelry giant Lai Shen Psychic, has been directly swept out of the house.
First, he divorced his wife and was divided into nearly 400 million family properties.
The former domineering president and jewelry industry Jobs was "kicked" out of his company, which is the most miserable boss.
On January 10, at the resolution of the board of directors of Psychic Jewelry, Shen Dongjun submitted a written resignation report and personally sent his brother-in-law to the throne of the chairman.
According to the report, during the meeting, Shen Dongjun wanted to make a speech, but was interrupted by the new chairman.
It should be known that Lai Shen is a child who has been cultivated with more than 20 years of dedication, and now he can only give it to people.
Many people said that when Shen Dongjun, a poor boy, married the Jade King's Qianjin, the end was already doomed.
However, Shen Dongjun's entrepreneurial experience is far from being summed up by the two words of "son-in-law".
Poor boy marries rich family and becomes the strongest "son-in-law"
Many people may not know the psychic Shen Dongjun, but they must know the domineering president Shen Dongjun.
In the idol drama "Cara Lover", the domineering president named Di Li Reba is called Shen Dongjun, and he himself also made a cameo appearance as the handsome and golden Sun Zong.
In the workplace reality show "None of You", Shen Dongjun is one of the most active bosses of the BOSS group, bidding for job seekers, intimidating the boss, and choking with the host, and becoming famous in one battle.
The domineering president and handsome gold are the image that Shen Dongjun strives to create on the screen.
But 25 years ago, the labels attached to Shen Dongjun were: "eat soft rice" and "son-in-law".
Shen Dongjun, born in 1969, was originally just the most ordinary worker.
After graduating from high school, he worked hard in society and was responsible for ticketing in a travel agency owned by Nanjing Airlines.
Until he was 27 years old, he captured the "Emerald King" with his handsome appearance.
The love story of the poor boy and the rich and the rich made Shen Dongjun suddenly achieve a class leap and change his life by relying on his appearance.
When he first got married, Shen Dongjun also had some backbone on his body, in order to avoid the suspicion of eating soft rice, he resigned and opened a Kodak fast printing shop.
Reality soon gave him a slap in the face, his fast printing shop did not make money, discouraged, he broke the can, simply went home to become a "full-time cook", single-mindedly taking care of his wife at work.
Years later, he recalled the experience on television: "It was the hardest time of my life.
But Shen Dongjun is a natural ambitionist, and he can't satisfy him at home, so after getting his wife Ma Qiao, he got his brother-in-law Ma Jun and persuaded him to start a business with himself.
Shen Dongjun changed his life against the sky for the second time, making himself the "strongest son-in-law".
In 1997, Shen Dongjun rented two counters in a 22-square-meter office building on Jewelry Street and began selling jadeite.
Shen Dongjun rides a motorcycle every day to bowling alleys, jewelry stores, and shopping malls to hand out flyers in person.
After finding that the effect was not good, he used three moves and successfully counterattacked, and these three moves are still nuclear weapons even now.
First, build your own core competitiveness.
Ma Chongren Image source: Tencent Video
Ma Chongrenye is a well-known jewelry and jade expert in the industry, known as the "Jade King", with him sitting in the palm of his hand, is the most powerful quality endorsement of the jadeite store.
Shen Dongjun asked Lao Zhangren to be the chief jewelry consultant to vigorously publicize his fame and achieve more with less.
Second, aim at the "lowest price" and vigorously market.
Shen Dongjun saw the huge profits of the jadeite industry, and he did the opposite, advertising in the newspaper, on the one hand, declaring that the psychic jewelry should "reduce the price to the end", on the other hand, promising to return the goods in ten and seven days.
Relying on these two points, Shen Dongjun caused a major earthquake in Jewelry Street.
Finally, relying on god-level public relations, we reached the peak.
Because of robbing others of their jobs, Shen Dongjun's counter was not only pasted with a note: "Get out of the jewelry street", but also various threats.
Ma Jun wanted to call the police, but Shen Dongjun stopped him, not only did he not call the police, but also found the media to spread it, and suddenly the reputation of the store soared, turning the crisis into an opportunity.
To avoid retaliation, they switched careers decisively.
In 1999, Shen Dongjun and Ma Jun established Jiangsu Tongling Jewelry Co., Ltd., which is mainly engaged in diamonds, in the form of 50% of the shares each.
In the year of opening, people rushed to buy diamonds, and it is said that local tycoons from Shanghai came to Nanjing with cash to sweep goods, and the drawers were full of cash at checkout.
Jobs in the jewelry world loves to work with people
Unlike the thriving performance, Shen Dongjun, who has successfully started a business, is not so happy.
From the equity distribution at that time, it can be seen that although the Ma family supports Shen Dongjun's entrepreneurship, the real purpose is to help the eldest son Ma Jun, and the company is more like the Ma family's family business.
Therefore, for a long time, Shen Dongjun has been trying to tear off the label of son-in-law.
How can I tear off the label of the son-in-law?
Shen Dongjun's method is to constantly label himself with new labels.
1. Change the jewelry industry's blockbuster masters
De Beers's phrase "a diamond is eternal, a diamond is forever" has made women all over the world crazy to this day.
Shen Dongjun, who turned to selling jewelry, even worshipped De Beers as the "godfather", and made three explosive products by creating concepts, changing the jewelry industry.
In 2001, Shen Dongjun proposed the concept of "Psychic Jewelry - Belgian High-quality Cut Diamonds", which bundled psychic jewelry with Belgium and added a Buff of "good cut = good quality" to the diamond.
The Belgian cut of Psychic Jewelry converts 57 facets of a traditional diamond into 87 facets and defines it as a diamond fire.
Even now, "diamond fire" is still a hard condition for girls to choose diamonds.
After tasting the sweetness, Shen Dongjun began to open and hang wildly in marketing, and explosive products were frequent.
In order to make the psychic more expensive, Shen Dongjun found dagma, the marketing artistic director of the Berlin Film Festival, and invested heavily to become the official partner of the Berlin Film Festival to create the "Blue Flame" series for red carpet stars.
At that time, "Blue Flame" quickly became a hit, and international superstars such as Uma Thurman, Andy McDowell, and Zhang Ziyi were loyal users, and sales directly increased by 30%.
In 2013, Shen Dongjun aimed at the "royal family" and used the concept of "royal family cherish, treasured for the next generation" to tell the love story of Queen Mathilde of Belgium and the king.
Under this story that moved the little girl to tears, Psychic Jewelry launched two series of products, "Royal Museum" and "Queen", hollowing out men's wallets.
In 2015, the Belgian royal family awarded Shen Dongjun the "Leopold Officer Rank King Medal", which completely tied up psychic jewelry and royal nobles, and became the hegemon of the industry, with an annual revenue of 1.651 billion.
Relying on these three explosive diamonds, Shen Dongjun became the "Jobs of the jewelry industry".
2. The domineering president of the dream showbiz
Unlike the domineering president of the Yellow Sect Lord, Shen Dongjun's hegemonic personality is piled up with practical money.
The handsome and gold-rich Shen Dongjun aimed at the entertainment circle and personally went into battle, while doing brand promotion for the company, while dreaming of the showbiz.
In 2013, Shen Dongjun participated in the workplace reality show "None of You", as one of the most active bosses in the BOSS group, Shen Dongjun became one of the hot topics at that time with his sharp speech and the bid for the local tycoon with an annual salary of 300,000 yuan for secondary school students.
In "Nothing But You", Shen Dongjun paid a lot of money and the bosses to grab talents with high salaries, and donated 140,000 yuan in "The Transformation of the Boss" to help villagers build a breeding base for wild boars.
In the past two years, Shen Dongjun has participated in seven variety shows, following the hegemonic general design all the way, fighting in the front line of brand promotion and current affairs commentary.
In 2015, Psychic Jewelry spent 5.66 million yuan to title "Cara Lover", only for the name of the jewelry company and the shooting location in the play to be taken from Psychic Jewelry.
After that, Shen Dongjun established Diamond Pictures, invested tens of millions of films and television dramas such as "Jade Lover", "August Weiyang", "Return the World to You" and so on, and Shen Dongjun also made cameo appearances in many of them.
Relying on the ability to pay money, Shen Dongjun became an idol boss on the screen.
But Shen Dongjun completely tore off the label of "son-in-law", or after divorcing his wife.
Successful careerist, failed entrepreneur
CEO marketing is a double-edged sword, and it is easier to be dragged into the quagmire after creating a perfect persona.
On the stage of "Nothing But You", because of the love story of the contestants, Shen Dongjun once shed tears on the spot, and the personality of the president of the spoiled wife was also deeply rooted in the hearts of the people.
However, with Ma Qiao's application for divorce in 2019, it was also revealed that Shen Dongjun had a lot of lace news, coupled with the ensuing infighting, so that Shen Dongjun completely became a lone wolf on the mall.
Is Shen Dongjun's current predicament because he was a son-in-law?
Obviously not, after getting rid of the label of "son-in-law", Shen Dongjun began to decline instead.
Behind Shen Dongjun's current defeat, a big reason is that he is too narcissistic.
On "Nothing But You", when Shen Dongjun appeared as a business idol, the host introduced him to him: he likes to be praised and likes to be praised.
These two words show that Shen Dongjun has always been a very narcissistic person.
In terms of knowledge, some employees complained, Shen Dongjun launched Shen Dongjun six questions, employees spend 40% of this time every day on this corporate culture, memorizing and writing impressions every day, but also exams, employees are miserable.
Shen Dongjun also opened a school like an ancient private school in his home, "Dong Juo Tang".
Each session of the "East School" selects 20 students, and every two months, once a class, once for two days, from Newton to Darwin, to yin and yang.
Some netizens complained that the position he gave himself was not the boss, but a god-like existence.
Shen Dongjun's narcissism is also manifested in the fact that his absolute right to speak in the company is beyond doubt.
"Return the World to You", which is also the chief producer, producer and actor of Shen Dongjun, was complained that "this is an urban drama with dog blood and show off wealth", and the Douban score is only 3.5 points.
In the face of criticism, Shen Dongjun said: This is a deliberately created image.
In 2017, Shen Dongjun decided to acquire the Belgian century-old jewelry brand Leysen in order to "aristocratic blood", and gave up the original brand name and changed his name to Lai Shen Tong Ling.
At that time, the Ma family and the senior management team unanimously opposed, and Shen Dongjun strongly argued: the biggest hard wound of psychic jewelry is that the "bloodline" is not correct, and Leysen's "aristocratic bloodline" is taken over, and the shortcomings are made up.
What did this theory of descent bring in?
Inside, the company's vice president, chairman of the board of supervisors, CFO and other executives resigned one after another, the secretary of the board of directors changed four rounds, and the uncle Ma Jun left with his wife.
In addition, in the first half of 2019, LaiShen Tong Ling closed a total of 100 stores across the country, evaporating more than 7 billion yuan a year.
One of the executives of Psychic once complained, "You can't do what he asks." ”
Shen Dongjun's narcissism to the extreme, is that he can't tolerate sand in his eyes.
Shen Dongjun's ex-wife once said that his sense of revenge was too heavy, and many elders who left the company, he eliminated all the people.
When their husbands and wives tear each other apart and fight among themselves, they directly sue the brother-in-law and his wife in court;
Shen Dongjun sent more than ten microblogs in a row, reporting ma Jun and his wife's encroachment on the company's property in real name;
After the court ruled on divorce, it also publicly satirized the Nanjing court.
Under his narcissistic management, from 2017 onwards, the performance of Lai Shen Psychic gradually declined, and after the infighting in 2018, it fell to the bottom.
Shen Dongjun is a successful careerist and a successful entrepreneur, but as a manager, narcissistic to the point of letting employees praise themselves and not allow opponents, the end is already doomed.
In the "Whimsical" program, Shen Dongjun said: If you want to be evergreen, you must exchange your life for life, and Lai Shen's spirit is a fate for Shen Dongjun.
Shen Dongjun, who had lost half his life, wanted to make a comeback, and Brother Dao said:
Employees can worship the boss, the boss can be narcissistic, but the mall only believes in strength.
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