Originally it was just an emotional storm between rich businessmen and TVB artists, but I didn't expect that in the end it affected the commercial cooperation between rich businessmen and TVB, who thought that the storm between Cordyceps King Chen Ende and TVB Huadan Li Jiaxin would become more and more intense, so some people described this as Chen Ende's unsuccessful courtship, public instrument private use. However, from Chen Ende's point of view, he did things in accordance with the principle of distinguishing between public and private, and wanted to protect Li Jiaxin, and as a result, Li Jiaxin did not buy it, which made him feel disrespected, and only then threatened to pull up the advertising cooperation that was put on TVB every year, and asked TVB executive Le Yiling to give an explanation, otherwise it would be difficult to end the matter.
First of all, let's briefly sort out the whole thing. The reason is that the media pointed out that Li Jiaxin and Chen Ende had been secretly in a relationship for a year, and published a private photo of the two. Li Jiaxin responded to the article as soon as he heard the news, and resolutely said that he had not developed any relationship with the other party, and there would be no room for development in the future. So coincidentally, Li Jiaxin was originally going to participate in an event of Chen Ende's company recently, in order to avoid her eventual absence. The reason why Chen Ende was angry was that he pointed out that TVB made unreasonable demands on him, and then decided not to let Li Jiaxin be absent, and even more pointed out that TVB had to bear all the responsibility for this matter, so private feelings rose to the problem of commercial cooperation.
Chen Ende's unreasonable request made by TVB refers to the fact that during the event, Li Jiaxin cannot take a photo with Chen Ender, even if he takes a group photo on stage, he must keep a distance from Chen Ende, and there must be a few people between the two, and Chen Ender cannot be interviewed with Li Jiaxin. Chen Ende felt that this request was a great insult and disrespect to him, so he proposed to withdraw more than 10 million advertising fees per year on TVB, and at the same time asked the top management to give an explanation.
Obviously, TVB will put forward this request, and it is definitely not a unilateral request of TVB, Li Jiaxin must reflect his ideas to TVB, hoping to keep a distance from Chen Ende, and does not want to be made a big fuss by the media. In fact, Le Yiling also responded afterwards, saying that TVB has always maintained good relations with various advertisers, and the commercial activities of artists outside the company's work should be protected, and protecting and respecting the wishes of artists is the basic responsibility of managers. The focus here is "respecting the wishes of artists", which shows that TVB's request to Chen Ende is completely in accordance with Li Jiaxin's wishes.
However, Chen Ende does not feel so, because he still has a good feeling for Li Jiaxin, has the idea of pursuing the other party, and threatens to protect the other party, so he thinks that TVB is responsible. In fact, Chen Ende also knows that this is a request put forward by Li Jiaxin, he also asked Li Jiaxin, and got a reply from the other party, but he was unwilling to talk in detail on the grounds of private affairs, so he pushed the problem to TVB, bluntly saying that TVB was responsible, so that it would give people a feeling that courtship was not successful, and only then should things be upgraded to a higher level.
Chen Ende has become the focus of attention recently because of his style with Li Jiaxin and TVB, and many people have learned through this incident that there is a person named Chen Ende among the rich merchants in Hong Kong. To tell the truth, there are so many rich businessmen in Hong Kong, Chen Ende is not the most well-known one, but he is also a legend, starting by stock speculation, becoming the chairman of a listed company, and currently he is one of TVB's largest customers, cooperating for more than 20 years, investing at least 20 million yuan in advertising expenses to TVB every year.
TVB's current most popular drama "Happy Express" is the main sponsor of Chen Ende, his company "Pet Cosmeceuticals" sponsored a lot of money in this series, so in the series can frequently see the "pet cosmeceuticals" advertising, the outside world describes him as the rice class owner of the actors in "Love Home Happy Express".
Chen Ende was low-key, before 1997, he once sat on tens of millions of dollars by stock speculation, and in 1997, he encountered a financial crisis and ended in bankruptcy. However, he was still not discouraged, and in 2002 he made a comeback, founded the brand of Royal Medicine Hall, and in just a few years let this brand be known to everyone in Hong Kong, of which Cordyceps is the most famous, so Chen Ende has the title of King of Cordyceps. In addition, Chen Ende was listed on the Growth Enterprise Market of the Stock Exchange of Hong Kong Limited in 2013 and transferred to the main board in 2015, and now he is the CEO of a listed company, with a net worth of 100 million.
Chen Ende has a good feeling for Li Jiaxin and intends to pursue the other party, which is obvious, and after this incident, it is completely made public. However, Li Jiaxin's rejection of Chen Ende is not without reason, on the one hand, Chen Ende is 52 years old, much older than Li Jiaxin, on the other hand, Chen Ende has had a marriage, and his wife has unfortunately passed away in 2019. Chen Ende will pursue Li Jiaxin, based on the good fortune of a lady and gentleman, and because people are inevitably lonely in middle age, they want to find a new partner. Although Chen Ende has two sons, but the relationship between father and son is estranged, only when eating Chinese New Year's Eve meals a year, he does not want to end up alone, but unfortunately this matter is so boiling, the development will end here.
PS: The pictures are all from the Internet