Observation of collagen-based products
Recently, Ping An Health was ordered by the Shanghai Municipal Bureau of Market Supervision to rectify and fined 10,000 yuan for falsely publicizing "frozen age" and "beautiful skin" for a collagen peptide powder sold on its APP.
Firming the skin and freezing youth have always been the selling points of collagen products. Oral collagen peptide products, collagen masks and serums, as well as popular collagen hydrating needles, filler injections... People's demand for collagen supplementation is rising, coupled with the star celebrity effect, such products once became a "must-buy" for many beauty lovers.
There are different kinds of collagen peptide products on the market.
Is oral collagen really useful? Bird's nest collagen, fish collagen, cattle collagen, so many categories and how to choose? With a collagen mask of nearly 100 yuan and a collagen water light needle for thousands of dollars, can it really become porcelain doll-like skin? Is collagen injection filling suitable for everyone?
This issue of New Medical Aesthetic Observation takes you to an in-depth understanding of "collagen system" products.
- hot spot
Ping An Health Shanghai Branch was fined for suspected false publicity of a collagen peptide powder
According to a report by China Economic Network on January 13, the Shanghai branch of Ping An Health Internet Co., Ltd. was recently fined 10,000 yuan by the Shanghai Jiading District Market Supervision and Administration Bureau for false or misleading commercial publicity violations.
According to the administrative penalty decision published on the website of the Shanghai Municipal Market Supervision and Administration Bureau:
The "My LayJian" flagship store on the Ping An Health Mall APP sells a solid beverage named "Collagen Peptide Powder", which has contents such as "Hydration, Suppleness and Smoothness, Freeze Age Artifact", "Elastic and Firm skin" and "Beautiful Skin" on the product page. The promotional content was designed and released by Ping An Health when it launched the product in April 2020, which is an ordinary food product, and there is no evidence that oral collagen has an effect on improving the skin. Therefore, the above-mentioned propaganda content constitutes misleading false propaganda.
This act violated the provisions of Article 8, Paragraph 1 of the Anti-Unfair Competition Law of the People's Republic of China, and in view of Ping An Health's ability to cooperate with the investigation after the incident, correct the promotional content of the webpage in a timely manner and remove the product from the shelves, and did not cause any impact, according to the relevant laws and regulations, the Shanghai Jiading District Market Supervision and Administration Bureau decided to order it to stop the illegal behavior and impose a fine of 10,000 yuan.
At present, the "Meilaijian" collagen powder on the Ping An Health Mall app has been removed from the shelves. However, the Nandu New Medical Beauty Observation Group noted that there are other brands of collagen products on the app, such as "Dr. He's Pretty Beauty French Collagen Oral Liquid", the product promotion copy is more subtle, and there are obscure words such as "repairing beautiful secrets at night".
In addition, the research group also made inquiries on several pharmaceutical platforms similar to Ping An Health, for example, the description of collagen peptide products sold in the "1 Medicine Network" mall is more subtle, and the efficacy of these products is not directly explained, but the answer obtained by the research group when asking the merchants is that such products can improve skin problems; Health 160 only sees a small number of whey protein powder products, and does not search for collagen peptide related products.
- Observation 1
Known as skin tightening, freezing age youth... Oral collagen peptide products were once popular
The importance of collagen is well known, it is an important component in the human body, it has a certain effect on moisturizing the skin, delaying aging, etc., but it will gradually lose with age.
Collagen peptides are enzymatic products of collagen, which is a natural biological product with many physiological activities of collagen. In recent years, with the improvement of people's living standards, there are higher requirements for the quality of life and health, collagen peptides as an emerging functional protein ingredient in recent years in recent years at home and abroad rapid development, is widely used in functional food, health food and other products, its claim to improve the skin, brighten the skin tone, anti-inflammation, eye protection and other effects attract a lot of people who want to keep young to buy.
It is common on social platforms, celebrities with goods endorsements, and talents grow grass
On major social platforms, it is not difficult to see collagen peptide products. For example, searching for collagen peptides on social platforms such as Weibo and Xiaohongshu, followed by labels such as "girly muscle", "anti-aging", and "anti-aging".
Many celebrities have recommended taking collagen peptides, there are star artists as image ambassadors for such products endorsement promotion, such as actor Chen Shu as the "Zi Mei Tang" collagen peptide product ambassador, recommended its products on the Little Red Book, the product's advertising words also said that this is the "goddess" Zhao Yazhi the same; artist Cai Xukun made endorsements for the "Tomson By-Health" collagen peptide solid drink. There are also brands that increase sales through anchors with goods and sponsorship of variety shows, such as "Tongrentang" collagen peptide products that invite anchor Li Xiang to bring goods, and hosts Jin Xing, He Jiong, and Xie Na make recommendations.
There are many categories, different brands have different efficacy of main products, and nutritional value is difficult to distinguish
At present, the collagen peptides on the market are also very diverse, the research group observed that such products mainly have solid beverages (powder punches), chewable tablets, gummies, modulated milk powder, oral liquid these 5 categories, which contain collagen peptide extraction sources are mainly bird's nest, deep-sea fish and animals, in addition to many brands will also add other ingredients in the product, different brands of the main product efficacy is also different.
Taking several popular products of a treasure as an example, a brand of "Tongrentang" collagen liquid drink claims to use "German imported active protein peptides, Indonesian bird's nest, niacinamide extract, Japanese chitosan, French olive fruit powder, Taiwan cranberry, Taiwan blueberry powder" These 7 ingredients, the corresponding effect is to improve skin, deep nourishment, brighten skin tone, moisturizing and hydrating, deep anti-sugar, anti-inflammation, eye protection, priced at 208 yuan, monthly sales of more than 6000. A collagen peptide solid beverage with a brand of "By-Health" claims that its main ingredient is extracted from "High-end Fish Collagen Peptide from French Rousselot", which can make the skin more plump and hydrate and elastic, priced at 163 yuan, and the monthly sales volume exceeds 1000. There is also an imported brand such as "VitalProteins", which claims that its ingredients are made of organic bovine collagen peptides in American ranches, which provide collagen higher than fish collagen, which is more suitable for people with daily exercise or fitness habits to take, can enhance hair toughness, priced at 219 yuan, monthly sales of more than 400.
It is not difficult to see from the sales data that people's purchasing power in collagen peptide products is still relatively strong, which is closely related to the fact that merchants grasp the psychology of women's beauty, create patented ingredient products, and make good use of "frozen age" and "restore girlishness" and other functional words in product promotion to highlight product functions, and use the star celebrity effect for marketing.
Zhu Cuifeng, director of the Department of Nutrition at Shenzhen Hospital of Southern Medical University
The nutritional value of collagen peptide products is related to the extract, which should not be taken by such people
So it's worth thinking, is it really useful to take these collagen peptide products? Can it really tighten the skin and freeze the age of youth as the advertising slogan says? Moreover, how should consumers choose in the categories of fish collagen, cattle collagen, bird's nest collagen, etc.?
In this regard, Zhu Cuifeng, director of the Department of Nutrition of Shenzhen Hospital of Southern Medical University, said that collagen peptides are generally small molecule active peptides extracted from the skin, with a relatively small molecular weight and easy to absorb, rich in protein, and also have biological activity value, such as antioxidant, reduce inflammatory response, etc.
"Among the current collagen peptides, bird's nest peptides are of higher quality, because bird's nest peptides contain sialic acid while containing collagen, which has the effect of immunoglobulins. The second is the marine collagen peptide extracted from the skin of the deep-sea fish, the collagen, amino acids and fats contained in the fish skin and fish meat are relatively high-quality nutrients, which are higher than the nutritional value of the skin sources of pigs, cattle and sheep; in addition, animal sources such as bovine collagen, such as pigs, cattle and sheep, not only have less amino acid content than marine collagen, saturated fatty acid content is also higher, long-term use may have an impact on human cardiovascular diseases. Director Zhu Cuifeng added that eating pig skin, fish skin and other animal skins in daily life is also a good choice for supplementing collagen, but these foods contain more cholesterol or fat, so collagen absorption capacity will be relatively poor.
In addition, Director Zhu Cuifeng also mentioned that collagen peptide products belong to functional foods or foods, such products are usually suitable for all ages, but because the osmotic pressure of small molecules is relatively high, patients with incomplete intestinal obstruction or people with poor gastrointestinal tract should pay attention to intake and intake rate, otherwise it is easy to cause gastrointestinal discomfort, and patients with complete intestinal obstruction cannot be eaten. When choosing collagen peptide products, we should pay attention to whether they are produced by regular manufacturers, recognize the content and source of collagen in the product, and avoid encountering shoddy or cutting corners.
- Observation 2
Collagen is also widely used in life beauty and medical beauty
In addition to making oral collagen peptide products, in recent years, collagen has also been widely used in life beauty and medical beauty, becoming a new choice for many people to become beautiful.
A collagen mask as expensive as nearly 100 yuan a piece
Taking life beauty as an example, there are collagen masks and spreadable collagen essences that everyone often comes into contact with. For example, in recent years, the fire of domestic brands can be Fumei, Chuangfukang, ShiErjia, etc., have produced such products, and many imported brands have also entered the chinese vision, for example, in a treasure on a brand named "DERMAFIX collagen mask", the merchant claims that its molecular weight is very small can be directly through the skin pores, to achieve brightening and tightening, improve the first old, the price is much higher than the ordinary material mask, 4 pieces / box price of up to 330 yuan.
Collagen water light needle, injection filling into the medical beauty popular
In the medical beauty, collagen hydration needles and collagen injections fill the hollow parts of the face are also gradually popular. There are many beauty bloggers and celebrities on the Little Red Book who share their experience feelings, "the face is indeed tightened a lot, the pores are smaller, the wrinkles are lighter" and "after playing, you can rest assured that you can stay up late."
The research group observed that the more popular collagen hydrocyte light needle brands in medical aesthetic institutions in Shenzhen are Cylostine, Yi Skin Spring, Bernach, Skin Softness, etc., with prices ranging from hundreds to thousands, even the same brand will have price differences due to different medical beauty institutions. For example, the group purchase price of Shenzhen Aphrodite Medical Beauty Clinic "Yi Skin Spring Collagen Microneedle" is 1280 yuan, but some institutions can buy as long as 299 yuan when doing activities. The price of collagen injection filling is higher than that of water light needles, the price of local filling is generally from three or four thousand, and the full filling can easily exceed 10,000 yuan.
Shenzhen Li Meiyan Medical Beauty Clinic Dermatologist Huang Yingbiao
Products applied to beauty are not a panacea, and need to be rationally selected and treated by a professional doctor
With a collagen mask of nearly 100 yuan and a collagen water light needle for thousands of dollars, can it really become porcelain doll-like skin? Is collagen injection filling suitable for everyone?
Shenzhen Li Meiyan Medical Beauty Clinic Dermatologist Huang Yingbiao revealed that the collagen dressing (mask) currently on the market has the effect of increasing the degree of hydration of the stratum corneum, which can moisturize the skin and soothe and reduce allergies, but the production process of different brands and the ingredients that may be added will be different, and the effect will therefore be different, and it is recommended to choose the product of the Food and Drug Administration when choosing a mask.
"The collagen in the collagen hydra light needle is mainly divided into type I and type III collagen, such as the main component of the Skin Spring Collagen microneedle is type I collagen, which can play a role in moisturizing and moisturizing, repair sensitivity; and the main component of Bernach collagen microneedle is type III collagen, in the wound repair, type III collagen is more important, so it is suitable for the repair of skin scars." Dr. Huang Yingbiao reminded that for some people with reduced collagen content in the dermis layer caused by time-course aging, thin dermal layer and exogenous skin accumulation damage, if you want to achieve a certain therapeutic purpose, you need to inject collagen hydration light needles for a long time and multiple times to achieve better results, and each time should be spaced 2-4 weeks.
For collagen filling injections, Dr. Huang Yingbiao said that the main role is to improve the state of subcutaneous tissue loss, improve the contour, and can be maintained for 3-5 months after filling. Its advantage is that it does not cause abnormal tissue growth, and at the same time can be completely metabolized, there is no abnormal component residue, and it is relatively safer. However, when filling collagen injection, it is still necessary to choose a qualified and experienced doctor, after all, the coagulated collagen filler still has the possibility of embolizing blood vessels.
In addition, Dr. Huang Yingbiao also added that collagen does have a certain role in life beauty and medical beauty, but it can not solve all skin problems, and in terms of how to choose, it is still necessary for a professional doctor to make a decision after face-to-face consultation.
Producer: Nandu New Medical Beauty Observation Research Group
Author: Zeng Meiyuan, researcher of Shenzhen Big Thing Think Tank, intern Huang Fengjuan