The pricing of imported cars in the United States is very unpretentious to martial arts.
Are imported cars really priced high? The accepted answer in the industry before this must be yes, because we have seen the expensive pricing of American cars and the huge size, and the pricing of these cars in the Chinese market has never been linked to the people.
For example, today's Wrangler, Ford Raptor, once Uncoret and so on.
But in fact, imports have never been equal to expensive or unaffordable consumption, the price of imported cars in the United States to the country, basically will be several times sold to Chinese consumers, the pricing strategy has never been regular.
Why? Because american cars are big, they are framed into luxury cars and sold to Chinese.
Lexus NX, engine displacement of 2.5L, the U.S. market from about 38,000 US dollars, the conversion price of 240,000 yuan, the domestic pricing of 320,000 yuan.
BMW 4 Series, engine displacement of 2.0L, the United States price of about 45,000 US dollars, the conversion price of about 280,000, the domestic pricing of about 360,000.
This is the Price of German imported cars and Japanese imported cars in the United States and the price sold in the Chinese market, it can be seen that the price is not a big gap, the reason why the engine displacement is mentioned is because it is an important parameter, the displacement tax is a key factor that can directly determine the price, and 2.0L is a small displacement.
The 2.0L displacement tax is only 5%, while the 4.0L displacement tax is as high as 40%. Well, look at how outrageous the pricing of American cars entering the Chinese market is.
The Wrangler's U.S. market pricing is about 30,000 US dollars, converted into about 200,000 yuan, replaced by a 2.0L turbocharged engine, the domestic pricing is from 440,000, the price has doubled.
Ford Raptor U.S. market low price is also about 30,000 US dollars, converted to about 200,000 yuan, equipped with 3.5 turbocharged engine, domestic pricing of 520,000, 3.5L engine displacement tax of 25%, although the displacement is larger, but Ford also quickly found in the domestic market to make up for this cost, the pricing is about 80,000 more expensive than the overseas Wranglers of the same price.
Thinking about one thing, why is it that a few cars with a small FOB price gap, German and Japanese imported cars to the domestic pricing have no chance to double, but American cars without luxury brand endorsements tend to double or even triple?
For example, Lexus NX, the price of the US market is much higher than that of the Wrangler, but after paying the same tax in China, the price of the Wrangler is more expensive than the Lexus NX.
Of course, here we do not discuss product power, just talk about pricing strategy, obviously there is only one reason, companies have treated these cars as high-end products, the reason for high pricing is not who is higher than BMW, Lexus, but their mission is to make more money for enterprises.
It's that simple.
In fact, the pricing level is the sincerity of the enterprise, the cost of imported cars is not difficult to disassemble, several major parts are FOB price, tariffs, transportation costs, loading and unloading costs, profits, Lexus NX and Wrangler The biggest difference is the difference in transportation costs.
Lexus is priced lower because China is regarded as an important market, and the pricing must be reasonable, and the reason why Wrangler pricing is higher is simple, as the only brand that Jeep can make money, selling one to make money is enough.
Sometimes, it is not the high price and how advanced the car is, but the company in order to support profits, such as the Raptor, in the U.S. market is a lower price than the NX, 3 series of models, to the domestic sales is more expensive than the 5 series.