Still bothered by brand advertising for movies? That's a mediocre self-disturbance. These old people have long been at the forefront of fashion, people can not only make stylized movies, but also mingle with the brand, take the lead and directly become the brand behind-the-scenes traders, directly hold the brand's small hand, and help the brand adjust the painting style. Even if the painting style is a little crooked, it doesn't matter, what you want is the brand "love", right?
~~~~~~~~~~
Wong Kar-wai is a fan of narcissism
Maysu maysu × Regeneration (2014.9) | Chivas Chivas × Dejavu (2012.5)
Behind-the-scenes trader classics: "A Generation of Grandmasters", "2046", "Fancy Years", "Chongqing Forest", "East Evil and West Poison"
Front-of-the-curtain spokespersons: Shu Qi, Zhang Zhen, Cuckoo
The beauty of the Orientals is the most fascinating, and Wong Kar-wai always likes to take this oriental beauty to the extreme and be tricky. He once threatened to "want to show the human beauty of Chinese to the world", he himself is full of narcissistic temperament, his momentum like the prince of Narcissus must make all brands beautiful to impeccable, even if it is to let the spokesperson only show a side face, or one shoulder, a back, can exquisitely capture the moment of the ultimate sense of charm, unforgettable.
Just like his obsession with the beauty of the incomprehensible, the current mysterious skin care brand Meisu, who does not want to reveal the truth, is looking at his extreme critical beauty and allowing him to unscrupulously photograph the "regeneration" of skin care. In all of Wong Kar-wai's works, every object and even a big star is used as a prop that can be played, and Shu Qi in the Meisu micro-film "Regeneration" is like a petal floating in the wind, and the beauty reflected in the water has become a transparent image like a flattering state. Even the meisu bottle that finally appears can live out like Shu Qi, and use curves to charm sentient beings.
Poetic narration and paragraph subtitles are still Wong Kar-wai's killer skills from film works to brand micro-films, and fragmentary story fragments condense into a story with unlimited space, allowing you to build the same sense of resonance with the spokesperson in a situation full of reverie. Even if Mei Su's "Regeneration" uses fresh tones and transparent pictures that are not common to Wong Kar-wai, there is still a sense of invigorating desire to say goodbye, which is not the life theme of Mei Su's "regeneration"?
In fact, two years ago, Wong Kar-wai joined hands with Love to make a three-stage micro-film "The Realm of the Heart" with Zhang Zhen and the upstart and supermodel Cuckoo for the noble wine Chivas. The men and women in the film look back on the theme of love and separation, and they miss and pursue the past that cannot be forgotten in each other's hearts because of a 25-year ice and snow relationship. Whether it is handsome as Zhang Zhen or as beautiful as cuckoo, wong kar-wai has become an indescribably beautiful environment as a prop, and Chivas Qiong Pulp has always become the most eye-catching color and flowing curve.
Wong Kar-wai developed a new "new oriental aesthetic" in a narcissistic way, and the "generation of masters" of its own school also began to concoct a new and luxurious painting school with a peculiar and very textured brand.
~~~~~~~~
Buzz Ruchmann extravagantly ran a jumping wind
Chanel N°5 × The One That I Want (2014.10)
Behind-the-scenes trader classic: The Moulin Rouge
The Great Gatsby, Romeo and Juliet
Spokesperson: Giselle Bundchen
You may not be impressed by Buzz Ruchmann, but if you mention the singular Moulin Rouge, the passionate Romeo and Juliet, and the extravagant Gatsby, you must be boiling with blood. If Wong Kar-wai controls the oriental luxury, then Buzz is in charge of the Western luxury style - his sense of luxury is so strong that it cannot be dissolved. Don't forget, Buzz let the upper nobility gathered around the outburst tycoon Gatsby dress up in a gorgeous Prada extravagant outfit, which is a super feast of profligacy!
Buzz has always been the darling of the super big names, before Prada funded the big movie "The Great Gatsby", and then Chanel unscrupulously invited Buzz to direct the new season of the fifth perfume of the musical film "Just Want to Have You". In fact, as early as ten years ago, Buzz with its goddess Nicole Kidman filmed a series of Chanel five perfume micro-films, that film Nicole classified as the queen of the film, meticulous hair ornaments and styles poured out sentient beings, in the halo and love resolutely chose the altar, gave up the love that passed by, the goddess had to avoid the paparazzi chase for the miracle, had to give up the right to happiness, beauty and power have to pay a price. This is the "three views" of ten years ago, but ten years later, the situation is already very different. Whether it is for fellow trader Buzz Ruchmann, or the dominant Chanel V perfume.
The new Chanel Five perfume music movie "Just Want to Have You", Buzz replaced the heroine from the goddess Nicole to the new goddess, supermodel Giselle Bundchen, the new goddess first sexy in the sea alone, and then in time to catch her own happiness Ferris wheel, when the glamorous altar made her love crumbling, she still chose to give up the miracle, turned around and chose to chase love independently, when she met god-like love, the male god's card said "You'rethe one that I." want.” It's Giselle's happy ending.
Music is an indispensable winning formula for Buzz, as in the youthful rock and pop of Romeo and Juliet, or as in the passionate and passionate aria of "Moulin Rouge", in "Just Want to Have You", singer Lo Fang's "You're the One that IWant" is the theme song of the music film. In this film without dialogue, a magnetic voice whispers the main thrust of the entire work.
Ten years ago, the women represented by perfume number five bravely broke free from everything, but finally returned to reality and let go of their desires; today, through the lens of Buzz Ruhmann, we see N°5 women decide to listen to their hearts. "Chanel women can enjoy solitude on the beach, they can take care of their children, they can have an ideal career, and they can also have a real emotional life, and live a rather romantic life," Buzz Ruhmann said of Chanel V perfume, "In the end, Chanel women still choose love." ”
Park Chan-wook Mysterious gothic sense
Zegna Ermenegildo Zegna × "Incubating Flowers" A Rose Reborn (July 2014)
Behind-the-scenes trader classics: "Stoke", "Old Boy", "Kind Gold", "I Want Revenge"
Behind the scenes: Jack Houston, Wu Yanzu
Wong Kar-wai is the manipulator of oriental luxury, and Park Chan-wook is the spokesperson of the oriental Gothic family, the former brings the femininity of human nature to the fullest, and the latter controls the mystery of human nature with full texture. You know, Park Chan-wook is a Korean director who has handled "Old Boy", "Kind Gold", "I Want Revenge", "Revenge Trilogy" and becomes internationally famous, and when he goes to Hollywood, he interprets "Stoker" similar to Lolita's story with an oriental perspective and Gothic style. It may be because of this mysterious temperament full of surprises and constantly refreshing gothic style that the menswear brand Zegna, which has always adhered to bold innovation and novelty, has a fondness for him, and specially chose to cooperate with this short film "Incubation Flowers" in the summer of 2014.
It's the legendary story of a London engineer (Jack Houston) who thinks about how to sell his invention to the mysterious Chinese billionaire Mr. Lu (Wu Yanzu). Before meeting the potential buyer, engineers must rely on wisdom and courage to present themselves in a series of challenges in the form of journeys, riddles, and exchange of clothes. The short film is divided into four episodes: "You Can't Dress Like This", "I Speak for Mr. Lu", "Unless I Am Dead", and "My Beautiful Moment", with the search as the context, setting up suspense, and exchanging suits. Park Chan-wook and Zegna are like two "most menly" teams: a director who understands the thickness of a man's heart and a menswear brand that knows best how to make a gentleman charming and elegant. They penetrate the "face and the inside", integrate the ultimate aesthetics of The Eastern and Western stylization, and present the "road to rebirth" of men in the new era. The phoenix nirvana that "Incubating Flowers" intends to present means transcending culture and breaking barriers, and it also means discovering the true self after experiencing the journey of rebirth.
Park Chan-wook, who has read countless philosophical majors, never sets creative boundaries, and each work reveals the ultimate thinking about love and hate, gain and loss, life and death, and hits the soul. It is probably because his observation of human nature is so cold and thorough that he knows what kind of male power is full of charm. "In this short film, I hope to be able to break away from the concept of the traditional gentleman, the traditional rich, the traditional elite or the person in power. My conception of the new leader and the new gentleman of the new era is more gentle and elegant, focusing on the inner power of the intellect rather than the external. They can travel or meet people of different races, classes, and races, and transform these precious experiences into their own new era of power that transcends cultures and breaks through barriers. ”
Park Chan-wook found a poetic symbol for "Incubating Flowers" - the use of "egg" as a symbol throughout, it is a gap in a confined space, it is also a container for nurturing life, and it is the best representative of the struggle to finally break out of the cocoon. The self-rebirth represented by the egg is the transformation of life that everyone will experience. The image of the "flower" undoubtedly represents the greater beauty and wonder that can be embraced after rebirth. What is the opportunity to hatch a flower? Colorful scenery and poetic understanding accompany the journey. The grim director Park Chan-wook will go on the road with the men in Zegna suits.
Jack Scott Gentleman mature male hostage
Johnnie Walker Blue Label × The Gentleman's Wager (August 2014)
Behind the Scenes Trader Classic: Welcome to Leah House
Front-of-the-scenes spokespersons: Jude Lowe, Giancaro Gianni
Also good at man's play, Park Chan-wook's style is cold and mysterious, and in the hands of Jack Scott, it is all sunshine-like warmth. Who is Jack Scott? Mention his famous dad, you know - Ridley Scott, from the original idea of "The Opposite Sex" to the first two years of the world's popular "Prometheus" are from the hands of the old man, but Jack and Dad Ridley are different, look at Jack's chubby, festive little face to know that he is our favorite warm man, abandoning dad's gloomy psychology, so that the men in his works are bright and sunny, although he only has one film work "Welcome to Leahy's Family", Nor does it prevent him from inspiring a noble and sunny demeanor between men in this year's short film "Gentleman's Bet", which he received the blue medal Johnnie.H.
On the sunny, calm blue sea, a yacht, two gentlemen made a bet, and the young British gentleman Jude Lowe had to gamble with a dance to win the valuable yacht of the old Italian gentleman Giancaro Giannini. Not a dancer, Jude Lowe began to prepare for the bet, from choosing a venue, choosing an instrument to choosing a dance partner, everything showed a gentlemanly temperament and meticulousness. Until the old gentleman was invited to the scene, from initial disdain to final integration. As soon as the camera pans, the old gentleman and Jude Lowe reappear on the yacht, hoping to bet on the yacht with a story, jude Lowe, the owner of the ship at this moment. The story stops abruptly, and the blue brand Johnnie Venet, which represents the noble status, runs through the whole process, holding in the hands of the two gentlemen, but it has been telling the brand spirit of "Keep Walking" of Johnny Garvat.
After watching the short film, you will get a hearty laugh. This is Jack Scott's sunny gentlemanly style, just like Johnny's noble temperament, this gentlemanly praise is "not bought with money".
Wes Anderson Neuroses are visual sense
Prada Prada × Castello Cavalcanti (November 2013)
Behind-the-scenes trader classic: The Grand Budapest Hotel
Moonrise Kingdom, The Great Fox Daddy
Behind the scenes: Jensen Schwartzman
At the beginning of 2014, a "Grand Budapest Hotel" made the original American small fresh director Wes Anderson suddenly become a big fresh director, the picture is extremely beautiful, the tone is extremely rich, and most importantly, each character is full of Virgo-like neuroticism and humor. Looking back at many of his previous works, you will find that he is simply the "American version of Wong Kar Wai", and the stylization from beginning to end has already penetrated into the bone marrow.
As early as 2013, before Weiss became a big hit, luxury clothing brand Prada fell in love with his extremely aesthetic and neurotic i.e., visual mash-up style, and invited him to direct the brand's short film "Castello Cavalcanti".
Weiss chose a small town in Italy in 1955, and as the townspeople of Mune told jason Schwartzman, the intruding racer, the town was called "Castello Cavalcanti." This is the nameless town built by Weiss, but it is full of Italian atmosphere - leisurely, delicate, everyone can be quiet for several minutes, racing driver Jensen crashed the car into the christ statue in the square to break the tranquility of the town, this neurotic talk with a vulgar American accent, will tell the old men who play cards about their boring experiences, will nag on the phone endlessly, and hook up with the bar girl... The atmosphere after the plot is exactly the neurotic temperament of Wes Anderson.
Prada Classics project has always dared to break the mold, dare to try and innovate, constantly involved in art, architecture, film and other adjacent fields, and constantly redefining the boundaries of these fields of the short film "Castello Cavalcanti" is Prada's classic style work. From the imagination of Weiss films to the history of cinema in Italy, this is Prada's expansion in the field of cinema. But there's no doubt that the short film is a Wes Anderson aesthetic from start to finish: vibrant, vibrant colors, symmetrical composition at wide angles, and even the head and tail subtitles are typical of Wes Anderson's style.
Spike Jones Fresh otaku love
Absolute Vodka Absolut Vodka × "I'm Here" (2010)
Behind-the-scenes trader classics: "She", "Adapted Script", "Puppet Life"
Behind the scenes: Andrew Garfield, Sienna Gelley
After watching "Her" you will love the director Spike Jones, who has the same neurotic temperament as Wes Anderson, but Weiss presents it as festive, while Spike presents an otaku melancholy temperament. So in "Her", the otaku will fall in love with Siri, who only has a sexy voice, but has no interest in sexy hot girls.
Spike held the brand's hands back in 2010. At that time, the Absolute Vodka Fund, which has been striving for artistic, design, and image innovation, silently followed this niche director who was still concocting such a strange story structure as "Puppet Life" and "Adapting the Script", and finally had the opportunity to invite him to participate in this short film with a strange plot and a moving story, "I Am Here".
This short film is simply the inspiration for "Her": the lonely male robot (Andrew Garfield, the new Spider-Man yo~) lives an orderly but unchanging life of solitude, until he meets the passionate and sexy female robot (Sienna Gelley), and the spark of love is instantly ignited. They went to the concert together to go for a forest walk together... But the female robot has a continuous accident, and the male robot resolutely removes a part of his body every time and silently and wholeheartedly dedicates himself to her. When the female robot was lying in the rescue room again, the male robot once again gave up his body: this time, it was all.
Although it is two idol actors who play, the two always wear square paper shell head covers, and never see the truth, but Spike wants this effect, and it is true that it caters to the "absolute" pure route of absolute vodka.
Luca Guadagnino True love for all beings
Salvatore Ferragamo× Walking Stories (November 2013)
Cartier Cartier × True Love Has A Colour AndA Name (2011.11)
Behind the Scenes Trader Classic: "I Am Love"
Italian director Luca Guadagnino's life is like the classic Christmas movie "True Love Supreme", colorful, eternal true love, and all beings gathered. Whether it's his famous family film I Am Love (starring Tilda Swindon) or the branded short film he was invited to direct, it is a theme of warm love.
In 2013, Luca directed an eight-episode short film "Walking Story" for the famous leather shoe brand Ferragamo, titled" with a delicate and surreal expression, telling a series of romantic romantic comedies: a journey that can change fate, full of surprising coincidences, unexpected revelations and lucky encounters, which is a journey of love around the world. The journey of love travels through three cities, each of which is of particular importance to Ferragamo: Los Angeles is where the talented Mr. Salvatore came to prominence and where his legend as the "star dream shoemaker" began; Shanghai symbolizes the future, a city that inspires endless fresh ideas and sparks; Florence is the birthplace of dreams, with deep and complex relationships leading the way.
Further down, in 2011 Luca also directed another short film about true love for luxury jewelry brand Cartier, "Love is a Color, a Name", which is divided into three episodes, three love short films inspired by "marriage proposals", using Cartier diamond rings to record each memorable moment of true love. In the face of true love, even if you are old, even if you have a moment of hesitation, whether you are an actor in the play or outside the play, when someone proposes to you in the classic moment, you are the happiest woman in the world, and this moment is also an irreplaceable eternal moment in your life. And at the moment of every marriage proposal, what is the most indispensable prop? Diamond rings, of course. Luca used the sincere love in his heart to create these three classic romantic moments for Cartier, love, marriage proposal and red box, intersecting into three French romantic stories.