Author 丨 Youth Daily Youth Shanghai reporter Chen Yongjun
Alipay, completely different from what you think?
Do you know the "correct usage" of Tencent Conference?
What is the secret of the 10 billion subsidy for e-commerce software?
Answers to these questions
All in the video of Bililili up main Su Xinghe Niutong!
(hereinafter referred to as Su Xinghe)
Half a year to absorb powder millions
Being a blogger for more than a year has been rated as one of the top 100 UP masters of B stations...
Su Xinghe with a funny and humorous software review
Bloody tear-jerking video Easter egg
Become an Exploratory Science and Technology Zone
A dark horse in the software evaluation of "no man's land"!
However, before getting the highlight moment
Su Xinghe in college
An app startup project that you put your heart into
It ended in failure
Su Xinghe decided to find a stable job
During the internship due to the proposal of the boss
Decided to try shooting a video
This time, Lady Luck finally took care of him
With the experience gained from participating in entrepreneurial projects in college
As well as video content with stalks and opinions
Su Xinghe's video is on fire
Station B of East China Normal University, alma mater
Also comment on interactions in the video message area
A failed entrepreneurial experience
Be a source of video inspiration
When Su Xinghe was interviewed, it was more than 8 p.m
At this point he had just finished the job at hand
As the pan-science popularization UP master of the science and technology district
The speed of Su Xinghe's daily speech
As fast and agile as in the video
Software reviews are unpopular in the technology district, and when asked why he decided to be a software review blogger, Su Xinghe recalled:
“
It has to do with a failed entrepreneurial experience in college. When I was in college, I joined an App college student entrepreneurship team. The original thriving entrepreneurial project, because the epidemic has affected the capital chain, coupled with software servers and other reasons, this entrepreneurial project had to be terminated. It was really sad, plus I was preparing for my senior year, so I decided to go back to campus and concentrate on my studies.
”
The entrepreneurial experience that has failed has inadvertently opened a new door for Su Xinghe. Because Su Xinghe has accumulated a lot of copywriting promotion experience in the entrepreneurial team, he found an internship job for video bloggers to operate a new media public account.
At that time, my boss suggested that I could also try to be a video blogger. Previously, I was involved in the App startup project, I had a deeper understanding of the software, and I found that the software evaluation was a blank space, so I decided to take the software evaluation as the main content of the video.
Everyone has the software in the phone, how to become a traffic password? Su Xinghe's first video submitted on the video platform took the fast search speed of safari as the entry point and used humorous language to tell the hardcore function of the software, so the first video quickly got more than 500,000 plays, becoming a dark horse in the science and technology district.
The positive film begins!
Exclusive Easter eggs make unpopular content a hit
Software evaluation is like a "no man's land" in the science and technology area, which means that there are no blockbuster videos on this road to learn from. In order to be creative, in the video, Su Xinghe evaluates the software in humorous language and attracts the audience with video Easter eggs.
My review video is usually 10 minutes, the first 7 minutes introduce the interesting and novel features of the software, and the next 3 minutes I call it an Easter egg. In the first 7 minutes, in order to attract the audience of the software review, I will use 'ghost animals', buried stems, etc., and form a sharp contrast with the Easter eggs in the next 3 minutes. 'Easter eggs' are the warm stories or ideas I want to make when I introduce the warmth behind each software.
If you've seen a video of Su Xinghe
You know for sure
His videos, the most exciting content
Often in the Easter egg behind the positive film
Netizens often use bullet screen "positive film start"
to herald the beginning of the Easter egg
After evaluating a certain shopping software, Su Xinghe unveiled the warm side of the tens of billions of subsidies in the video Easter egg: "You may wish to think about whether there is competition in these industries, and whether the core of competition is their own lifeblood industry." It is precisely because of the existence of competition that there will be many tangible benefits such as carpool discounts, movie ticket discounts, and takeaway delivery of red envelopes. ”
After introducing various hidden functions of a chat social software, in the video Easter egg, Su Xinghe mentioned that the software had been banned by administrative orders overseas, and thus triggered how contemporary young people face today's rumors: "As young people, how should you and I face it?" In this regard, China has revived cultural self-confidence, because self-confidence is the most effective and correct way to face the strange and the unknown, and it is also the mentality that Chinese should be most proud of. ”
By telling the story behind the software
Show the warmth of technology
How to make pan-science videos
More interesting and informative?
To enrich the fun of the video
When Su Xinghe planned the video topic selection
Often find a niche in the masses
Look for blind spots in hot spots
After a few videos, I found that the public prefers me to do niche functional interpretations of popular software. Now from the planning of the video script to the shooting, to the post-editing, I do it alone.
Su Xinghe revealed that every time he makes a video, he will spend about 20 days to polish it. Usually, Su Xinghe will spend 3 days carefully pondering and exploring each interesting feature of the software. He then spent 10 days designing the final easter egg of the video, such as expounding innovative ideas, letting the public understand the warmth behind the software and the unknown side, and finally editing the video.
"I hope that after watching my software review video, you will not adopt a binary view of the software you use in your daily life. I hope that the public can understand the warm story behind the technology software, and have a more tolerant and inclusive attitude towards the software that can be downloaded for free. Su Xinghe said.
Integration: Joanna