On the occasion of the Year of the Tiger, various tiger elements should not let the protagonists be sung. In order to attract consumers, the major shopping malls in Huangpu are fully open, launching various fashionable beauty and chen installations such as Yinhu Gundam, Art Tiger, and Chaohu, presenting a prosperous scene for the Year of the Tiger.
Yinhu Gundam landed domineeringly on Nanjing Road
At the beginning of the western section of Nanjing Road Pedestrian Street, you will be greeted by a series of Chinese elements such as the joyful "Chinese Red", including the cornices of ancient oriental buildings, lanterns hanging high above the eaves and Beijing rhyme drums. But the most popular on the scene is a group of Zodiac Gundam warriors wearing "Chinese style mechs".
From January 24th to February 16th, Shanghai Shimao Plaza and Bandai Namco Group gathered three of its three "creative" Gundam tide games to create a New Year pop-up series of activities with the theme of "Bandai Namco Fun Party 2022, Unlock the Creative Play Power of the Year of the Tiger".
The reporter learned that the Zodiac Gundam series is a product created by Bandai Namco Group for Chinese fans, implanting the Gundam body into the Chinese zodiac elements and skillfully integrating artistic design with national tide culture. There is also a 3.5-meter-high illustrated version of the Yinhu Gundam statue and a 2.5-meter-high Q version of the Yinhu Gundam, leading the zodiac Sign Gundam to gather together to integrate the concepts of "Chinese knot" and "Yinhu" into the body to convey good wishes for the Chinese New Year.
Many consumers are deeply attracted by this group of novel gundam and have stopped to take photos. Mr. Zhang, a Gundam enthusiast, said that it was a great feeling to see Chinese elements and favorite IP perfectly integrated.
In addition, you can also see all the products of the generations of Tide Play Gundam, as well as precious artist joint models. There is also the debut of Gundam's joint product with ashley Wood, a famous artist in the fashion world.
At the same time, the event site located on the L1 floor of the east district of the mall also prepared a variety of up-to-limited edition tide games for players to choose and purchase. Including [Zodiac Gundam - 2022 Yinhu (Q version)] will also open advanced pre-sale from February 1 to February 5 (the first to fifth day of the Chinese New Year).
The inaugural exhibition also invited the famous Japanese digital art team NAIKED to create a dynamic light and shadow art show for the Zodiac Gundam and QMSV. In the center of the exhibition area, a Gundam Phantom Rhythm Space is specially set up to present consumers with a dynamic experience of "hearing" + "vision".
Meet the Art Tiger around the corner of Xintiandi
As an incubation platform for Young Chinese Creativity, Shanghai Xintiandi and Chinese female pioneer artist Song Santu have jointly created an artistic journey of "Having Fun and Adding New Tigers and Adding Art", which is free to the public from now until February 20.
On January 24th, an ancient style blessing ceremony representing Chinese culture officially kicked off the curtain of this New Year event, and in the next one month, Shanghai Xintiandi will stage a New Year event with the theme of "New Year Good Color Head", bringing colorful citizens' experiences such as New Year Flower Market, Flower Tiger Parade, and Non-Heritage Handicrafts.
The reporter saw at the scene that the B1 "Cosmic FAFA House" located in Xintiandi Square takes the garden scene as the design concept to return the new year to the sense of ceremony; the Liangyuan Tiger that stops at the entrance of the Shikumen Block in Xintiandi is born by absorbing peach blossom nutrients, and its bright colors and cute demeanor express people's beautiful desire for true love; the "Tiger Tiger Wishing Pool" in Xintiandi Fashion I Outdoor Plaza is an important work in this exhibition - "Golden Luck Tiger" with pink and red as the main colors and up to 5 meters high. Combine fireworks bloom totem to decorate the New Year. Finally, the giant "Rich Tiger" standing 6 meters high outside the Lakeside Road Shopping Center conveys the beautiful meaning of "carrying wealth and fortune, carrying tiger power", presenting a beautiful picture of the Happy and Harmonious New Year.
During the whole event, Shanghai Xintiandi will hold more than 20 exciting themed series of activities in the Year of the Tiger, covering the Chinese New Year Market, "Xintiandi Meets" community activities, public welfare exhibitions, intangible cultural heritage cross-borders, etc., so that the diversified trend ecology will collide with new sparks through cultural and social means, and stimulate the new vitality of urban space; at the same time, Xintiandi will also work with merchants across the world to present New Year surprise gifts and consumer gifts, bringing citizens a comfortable and pleasant shopping experience.
Immersive experience the "ChaoHu" space
A few days ago, Raffles City Shanghai held the first Chinese New Year event "Fu Lai . Five "Tiger" Linmen", continuing the previous Spring Festival "Fu Lai" theme activities, using Wufu to start the 2022 "Tiger" (Fu) journey, inviting everyone to come to experience the immersive interactive "Tiger" (Fu) activities, and passing the "Tiger" (Fu) transport to consumers.
This activity uses the traditional Chinese New Year's blessing idiom "Five Blessings Linmen" as the theme of this activity, "Fu" and "Tiger" have similar pronunciation, so it is named: "Five Tigers (Fu) Linmen". They correspond to the 5 installation points of Raffles City New Year: the first blessing "Peace" - "Fu Hu FengDen", the second blessing "Wealth" - "Fu Hu Sheng Wei", the third fu "Health" - "Tiger Star Gao Zhao", the fourth fu "Luck" - "Heavenly Tiger Luck", and the fifth blessing "Love" - "Tiger Sniffing Rose".
The flat shape of the atrium installation presents an artistic tiger face, allowing consumers to feel the lively New Year atmosphere in the space of "Fuhu Feng Lantern".
Reporter / Fan Yuhao
Edited by / Huang Qianwen
Photo / Liu Huiming
Please indicate that the reprint is from the official WeChat of Shanghai Huangpu