For the celebration of the wonderful life, it needs to be done with heart; to explore the wonderful of the long-known, it is also necessary to choose a selection of thousands of miles - the world-renowned high-quality Champagne cognac expert Rémy Martin Rentouma invited Li Yifeng to work together across half the world to endorse excellence and find new breakthroughs in precipitation.
Long-lived and so on, it is Rémy Martin who wants to pass on the current consumption concept to millennials to enjoy the current consumption, and this time the promotional video of Li Yifeng's cooperation with Rémy Martin is a sincere invitation to young people and brands to explore breakthroughs together...
Century heritage achievement excellence
The birth of Rémy Martin X.O was never easy. For the secret of the quality inheritance of nearly three hundred years, Rémy Martin's chief winemaker, Baptiste Baptiste Loiseau once said, "At Résidence, we need decades of aging to make an extraordinary X.O. "Precipitated in time, passed down from generation to generation, carefully brewed. It is not only the echo of the winery's ingenuity, but also the head horse X. O The precipitation and extraordinary gained in the century-old exploration.
In 1724, the grape farmer Remy Rémy Martin set up his own wine trading company in France. After repeated deployment and exploration by the Rémy Martin family, until 1898, by the fifth generation of Rémy Martin's heirs, Paul Remy · The first premium Champagne cognac recipe invented by Paul Rémy Martin is finally available. Long-term cooperation with the grape growing base of the Large and Small Champagne regions of Cognac in France, the passion for natural terroir, the ingenuity of a century-old family business and the pursuit of excellence have made the head horse a high-quality Champagne cognac expert who has been known worldwide for nearly three centuries.
Born in France, it quickly conquered the American market with quality, and in 1981, Rémy X.O Premium Champagne Cognac was born. "Rémy Martin X.O is a model, especially in the Chinese liquor market. For consumers, there is no need to wait, grasp the moment, and enjoy the rich fragrance it brings you. It is the interpretation of the master brewer Baptiste Loisso's interpretation of the Leading Horse X. O.'s "Long Smell And So On".
With the acceleration of social rhythm and lifestyle changes, the pursuit of beauty rather than waiting in place has become the core of young people's active life. Rémy Martin waits in front with such an eternal texture and enthusiasm, and "long smell and wait" has become a beautiful belief that Rémy Martin X.O wants to pass on to consumers in 2022.
Create moments to pursue the excitement of the long-known
For the pursuit of quality, Rémy Martin never compromises; regarding cooperation, Rémy Martin presents the most beautiful common concept to the public with sincerity and openness. "At Rentouma, we spare no effort to work with extraordinary talents, and Li Yifeng is one of them. Behind Li Yifeng, there are many wonderful success stories, but he still does not forget his original intention, lays a solid foundation with steady steps, and speaks with good works through his persistence and efforts. Cherish every acting opportunity, and hone your acting skills day after day to enrich yourself. Amarry Vinclet, global executive director of Rémy Martin, described their collaboration.
Li Yifeng has always been a "soon wait" person. Officially debuted in 2007, through continuous attempts and breakthroughs, Baili Tusu, double-sided agent Chen Shen, Zheng Kaisi, Who bravely moved forward, Gu Yaodong who supported justice and other roles have become irreplaceable interpretations in the hearts of the audience... Over the years, Li Yifeng has repeatedly polished in time, and the precipitation in his thinking has brought him the crowning of many heavyweight awards. Tempered by time and guarding the original intention, Amaury Vinclet said, "This is also like the brand's iconic Sagittarius logo - down-to-earth, bowing to the stars." He is the ideal spokesperson for Rémy Martin X.O. ”
Regarding the film itself, it is also a deliberate work of creativity and sincerity between Li Yifeng and Rentouma. Meet colleagues at art parties, meet close friends and enjoy the night view of the city... Every moment is created by the participants and savored with Li Yifeng. "Wonderful things don't wait for you in the same place, it's that we create these moments together." Spend the best years in the right way, in search of the wonderful things you have heard for a long time, not just wait. Li Yifeng explained the vision of life, and this is exactly the philosophy of life that Rémy X.O wants to pass on to young people.
For this Sino-French cross-earth cooperation, as Amary Vinclet said, "Through this film, we hope to explore the wonderful with China, establish a deeper connection with the new generation, and further highlight the excellence of X.O." The scenes we set up in the film not only expound the emotional needs and visions of grasping the present, but also pay tribute to the traditional culture that has been experienced over time, and echo the brand concept of Rémy Martin' and the brand concept of 'Rémy Martin, We Shine Wonderful'. ”
A masterpiece of painstaking effort, a model of taste
Rémy Martin X.O is the brainchild of successive chief winemakers, carefully blended with hundreds of "waters of life" born of high-quality grapes bred in the large and small Champagne regions of the cognac region of France, to achieve its unique rich aroma, feel the mellow richness and rounded silky texture brought by time and quality. The bottle opens, pours the wine into the glass, and feels the beauty of the multi-fruit in the swaying - the delicate fragrance of a variety of fruits, mixed with jasmine, warbler, cinnamon and other flowers and fruits, and savor the ripe fruit of juicy plums and orange preserves mixed with the aromas of hazelnuts and cinnamon flowing between the lips and teeth. In this velvety and full-bodied abundance, the mouth is filled with the aroma of roasted cocoa beans, which lingers with the taste of honey ginger, bringing an unforgettable mellow aroma back to sweetness... Rémy Martin X.O is the brand's logo and the glory of Rémy Martin. With the pursuit of quality and the traditional craftsmanship passed down from generation to generation, Château Résidence Résidence Résidence Résidence has a number of high-quality Champagne Cognacs, including Rémy X.O Premium Champagne Cognac, Rémy Martin V.S.O.P Premium Champagne Region Cognac, etc.
Li Yifeng, who has been tempered by time, has transformed himself into a powerful faction, like the Rémy Martin X.O, who has experienced the cellaring of time and become a world-renowned cognac model. It is a celebration and tribute to life, and an exploration of a culture of excellence. There's no need to wait, life is here to start. "Long smell soon wait", no matter where you are, it is now, enjoy life and cherish the present. Together with Li Yifeng, Nintou Ma invites you to explore the wonderful things of Jiuwen together.