In the memories of many post-90s generations, the rarest item when they were young was the television set, but the TV set was not color, but the black and white TV set that is now called the old antique. At that time, if anyone had a television set, it would become the envy of everyone, and as long as it was night, most of the people in the village would gather in this family to watch TV together.
Because the per capita income level at that time was not high, most of the families who could afford to buy televisions were relatively well-off. With the rapid development of mainland society and the continuous improvement of economic level, people's quality of life has been greatly improved, and television sets, which were once regarded as "rare things", have gradually become the standard of every family.
As we all know, when the market for a new product becomes saturated, people will gradually lose interest in it. According to the annual report data released by Aowei Cloud Network, as of 2021, the retail volume of the mainland color TV market was 38.35 million units, down 13.8% year-on-year. Comprehensive data can be seen that the demand for television sets in the country is declining year by year.
Why is this happening? In fact, this is mainly due to the gradual diversification of daily entertainment methods, and people have more choices to pass the time, so television sets will naturally be "abandoned". However, most of the "dislikes" are young people, because the TV audience is still the elderly and children. So, why are TELEVISION sets "disliked" by young people?
Televisions were abandoned
The mainland has entered the Internet era, and young people are more willing to pass the time by playing with mobile phones or computers than televisions, so there is a reason why they are not interested in televisions. The reason why the audience of the TV set mentioned above is still the elderly and children, which is mainly caused by living habits, most of the elderly are not used to playing mobile phones, and children are not allowed to play mobile phones.
This has caused the elderly and children to watch TV to pass the time, but for young people, a variety of electronic products are more interesting to them. And in addition to electronic products, young people's social entertainment methods also tend to be diversified, such as werewolf killing, script killing, etc., these social forms are far more interesting than television sets, so it is normal for televisions to be "disliked".
Projectors dominate
The reason why television sets have been "abandoned" is that in addition to the gradual diversification of people's entertainment methods, there is also the emergence of projectors that have taken the limelight. According to the data released by IDC, between 2016 and 2019, the average annual compound growth rate of continental film equipment shipments reached 22.4%, according to the data, people's demand for projectors has increased, and the industry market has gradually expanded.
Why are young people so keen on projectors? In fact, it is mainly because young people have a high acceptance of new products and are willing to invest in order to try new products. According to IDC data, as of 2019, mainland projection equipment shipments were 4.62 million units, an increase of 6.2% year-on-year. Although the impact of the epidemic has decreased during the period, this will not affect future shipments.
Although the early projectors were not able to compete with high-definition LCD TVs due to poor visual performance due to technical problems, after continuous product upgrades, they gradually replaced the momentum of televisions. Consumers pay the most attention to the sense of experience brought by the product, and the projector after the upgraded technology brings consumers a better viewing experience, so it is deeply liked by people.
At the same time, compared with the TV, the projector is smaller in size and lighter in weight, so it is convenient to move, which can meet the consumer's multi-faceted viewing experience. In addition, most projectors are also implanted with intelligent operation experience, not only updated faster, but also the program has more choices.
The industry market still needs to be deeply cultivated
We all know that in the process of development of the times, there will always be new things, just like the projector is standing on the cusp of the industry at this time. According to the market share data occupied by domestic manufacturers in the first half of 2021, the mainland projector market is still in the growth stage, and it can be said that no one has an advantage. That is to say, the overall market dispersion of projectors is very high, and the future development of the industry still needs to be deeply cultivated.
In general, although the projector industry market still seems to need to be dug deeply, it has an advantage that the other side cannot reach compared to the TV. However, because of its own shortcomings, the TV will lead to less and less share in the home appliance market, if the TV is still stuck in the same industrial model, and not willing to make more changes, then it will be more and more "abandoned", and eventually abandoned by the times.
Because for now, the emergence of projectors has gradually replaced the status of televisions, even if it is not a projector, it will also be replaced by electronic products that will appear in the future. After all, when new things appear, then old things die, which is a law of nature. In the current rapid development of science and technology, no one can predict what will happen. What do you think? How do you watch tv sets being "rejected"? Why not tell me what you think in the comments section!