To build Hunan Publishing "Dream Factory", Zhongnan Media has won the top 30 national cultural enterprises for 13 consecutive years

On September 23, the Central Propaganda Department held a national symposium on high-quality cultural development in Shenzhen, at which the list of the top 30 cultural enterprises in the country was announced. Zhongnan Publishing and Media Group (hereinafter referred to as "Zhongnan Media"), a listed company under Hunan Publishing Group, won the list for 13 consecutive years, and Peng Bo, secretary of the party committee, chairman of the board of directors and chairman of Zhongnan Media of Hunan Publishing Group, took the stage to receive the award.

At the 17th China (Shenzhen) International Cultural Industry Expo Fair, visitors stopped in front of the booth of Hunan Publishing Investment Holding Group Co., Ltd. Photo/ Reporter Yang Xu

"Standing at the historical intersection of the two centenary goals, Hunan Publishing Group holds high the two banners of 'media surname party' and 'integrated development', and is committed to building a flagship enterprise of China's cultural industry with driving force, a leading global publishing base with communication power, and a powerful platform for influential cultural going out, and is moving towards the strategic goal of building a new mainstream publishing and media group." Peng Bo said that the honor is an affirmation of past achievements, but also an encouragement, but also a spur, Hunan publishers will continue to adhere to the main business, high qing ideological banner, high mainstream values, fully embrace new technologies, and gradually transform from a product provider to a comprehensive service provider, with the digital integration of the whole industry chain to form a new business model, so that the format is better, the channel is smoother, the product is better, and the power of Hunan publishing is contributed to the construction of a culturally strong province.

Adhere to the main business, forging fine products to maintain strategic determination

As the "main force" of the cultural industry, Zhongnan Media has always adhered to the main business, with the development mission of "inheriting culture and industry serving the country", taking "promoting creation and committing to sharing" as the business philosophy, taking "online and offline combination, culture and finance combination" as the development strategy, and strengthening the economic benefits by adhering to the social benefits and adhering to the main business, and the market value, revenue, net profit, net assets, etc. are ranked in the forefront of the national publishing listed companies, ranking first in the first square.

During the "Thirteenth Five-Year Plan" period, 105 projects of Zhongnan Media were selected into the national key publishing plan and ranked second in the country; 55 kinds of high-quality publications and news works won national awards such as the "Five One Project" award of the Central Propaganda Department; key cultural projects such as "Huxiang Library", "Yan'an Literature and Art Department", "Collection of Words from Past Dynasties", "Towards the World Series" and other key cultural projects were created, and excellent works such as "Positive Energy", "Great Qing Xiangguo" and "Rural State" were launched, and the book market share ranked first in the country; and won the "Five Ones Project" award of the Central Propaganda Department. The number of major awards such as the China Publishing Government Award and the China Excellent Publication Award ranks among the top in the country.

While adhering to the orientation, adhering to the original, and keeping the main business of publishing and innovating, in recent years, Zhongnan Media has made remarkable achievements in many fields such as cultural finance, digital education, and media matrix construction. Continue to build the Zhongnan E library, Zhongnan audiobook content integration and dissemination platform, launch a series of readable, audible and readable media publications; digital education matrix with Tianwen Digital Media as the main body, Shell Network, Zhongnan Xunzhi, etc., gathering more than 25 million users; actively develop new channels such as community, live broadcasting, and carrying goods, Xinhua Bookstore has built its own network distribution platform; Rednet New Media Group implements the "Red Video" strategy, promotes the construction of "two centers and one platform", and creates a new party media platform Xiaoxiang Morning News takes Morning Video as the main platform and builds a modern communication system featuring all-round media and all-platform coverage.

During the "13th Five-Year Plan" period, Zhongnan Media has achieved more than 1,400 copyright exports and cooperative publications in the field of cultural "going out", covering 93 countries and regions and 40 languages around the world; the education technical assistance project undertaken by South Sudan and the education technical assistance project for Cambodia have broken through a new method and new model for international exchanges in culture and education that can not only "go out" but also "go in"; and seek common development and all-round cooperation with the international book industry such as McGraw Hill, Shengzhi and Penguin Langdon The world's largest online copyright trading platform, jointly operated with the Frankfurt Book Fair Group and the American Copyright Clearing Center, has played an important role in international copyright exchanges in the post-epidemic era.

For Zhongnan Media, 2021 is a good year. In this year, Hunan published three major articles on the centenary of the founding of the party, such as "Essence: The Communist Party of China and China", "Huxiang Red Gene Library", "Huxiang Heroic Martyrs Story Series", and more than 100 kinds of key theme publications for the centenary of the founding of the party, such as "The Essence: The Communist Party of China and China", "Huxiang Red Gene Library", and "Huxiang Heroic Martyrs Story Series", and used high-quality red books to inherit red genes and tell red stories well; "Three Highs and Four New" Strategy, "Establishing This Photo", "Poverty Alleviation Zhi", "Ten Villages", "Records of Ten Villages", "Three High Schools and Four New" Strategies", "Three Highs and Four New" Strategies", "Establishing This Photo", "Poverty Alleviation Zhi", "Ten Villages", "Records of Ten Villages", "Records of Ten Villages", "Three High Schools and Four New" Strategies" Questions of the Times China's Answer: Building a Community with a Shared Future for Mankind and other major themes have been published, playing the main theme of the new era; 10 projects such as "Super Hybrid Rice Breeding and Cultivation", "Glory and Dreams: China's Industrial Printmaking and the Seventy Years of New China's Construction" have won the Fifth China Publishing Government Award, the books "Sky-Breaking Machine: The Amazing Power of Gene Editing" and "Chinese Characters Are So" have won the 16th Wenjin Book Award; and the "Na Yun Zhi" series of books customized for young readers with Internet thinking has received rave reviews.

Firmly transform, stabilize the structure of operation and promote the upgrading of business formats

In the past year, in the face of the difficult situation of the downward trend of the industry brought about by the wave of new technologies and the superposition of the impact of the epidemic, Zhongnan Media has actively and steadily operated, continuously sought transformation, and vigorously expanded the market, and the growth rate of major economic indicators has reached a new high since the "13th Five-Year Plan", and has achieved a double harvest of social and economic benefits. Behind this eye-catching achievement is the steady operation of Zhongnan Media, as a large state-owned cultural enterprise, grasping intensive cultivation in the main business field on the one hand, transformation breakthroughs in channel construction on the other hand, and "grasping two hands with two hands".

In the new reading era, digital reading has become the mainstream choice, and traditional publishing is facing multiple pressures. Zhongnan Media adheres to the development strategy of "combining online and offline", adheres to the excellent main business, focuses on promoting rich media publishing of head IP, creates integrated products that can be read, heard, seen and interacted, and explores new ways and new paths of integrated publishing. The audio best-selling books such as "Four Masterpieces (Famous Artists' Studio Version)", "Zeng Guofan (Tang Haoming's Explanation Edition)", and "Great Qing Xiangguo (Wang Yuewen's Explanation Edition)" created by its Yuelu Book Club perfectly combine traditional classics with modern technology, and are still market hits.

Zhongnan Media's main business is strong, the overall economic scale is strong, and it also benefits from the transformation and breakthrough of channel construction. Xinhua Bookstore in Hunan Province has deeply cultivated the campus reading market, upgraded the education service model, and launched new products of "reading books for primary and secondary school students" and "four-dimensional reading". During the "14th Five-Year Plan" period, Xinhua Bookstore plans to build 20,000 "party building learning bookstores" in the province, and deeply implement the campus reading project to strengthen the construction of campus bookstores.

At this year's Fair, the new digital publishing achievements displayed by Zhongnan Media are also very eye-catching. Hunan People's Publishing House relies on the party history periodical brand "Xiangchao", launched the "Xiangchao" service account, launched the "Xiangchao Party Lesson" online service for grass-roots party organizations and party members and cadres in the province, and more than 1,000 red classic works such as "Half a Quilt" can be read and listened to online with one click; Hunan Electronic Audio-visual Publishing House has realized the successful transformation of traditional audio-visual product publishing to online audio-visual production, and the "Hurry Up Listen" APP created is the core platform for the development of zhongnan media's audio-reading business. It can provide a wealth of audio learning resources and book audio for teachers, students and parents in the K12 stage, which has been widely praised.

Seize the highlands and build a "dream factory" for Hunan publishing

In December 2017, Malanshan Video Cultural and Creative Industrial Park was officially established. In September 2020, general secretary Xi Jinping inspected the spirit of the important speech of the Malanshan Video Cultural and Creative Industrial Park and pressed the "fast-forward button" for the development of the park.

In the past year, Hunan publishers have kept in mind the general secretary's entrustment, closely followed the integrated development of "culture + science and technology", invested in the construction project of Malanshan Park of Central and Southern China Digital Publishing Base (referred to as "Malanshan Project"), and built a "dream factory" for Hunan publishing. On September 15 this year, Zhongnan Media held an extraordinary shareholders' meeting to deliberate and pass a proposal to adjust the investment amount of the Malanshan Park construction project of the Zhongnan National Digital Publishing Base. The bill pointed out that in order to actively respond to the spirit of the important instructions of General Secretary Xi Jinping to inspect the Malanshan Video Cultural and Creative Industrial Park, implement the "three highs and four new" strategy of Hunan Province, and also meet the new development needs of new industries and new formats such as short video, integrated media, digital publishing, and digital education in the 5G era, Zhongnan Media further clarified the strategic positioning of the Malanshan project and helped Zhongnan Media cultivate new industries and new formats.

For the publishing and media industry, every development change is deeply affected by technological progress. In recent years, Zhongnan Media has continued to promote the in-depth integration and development of culture and science and technology, vigorously cultivated new industries and new formats, and achieved the strategic goal of building a new mainstream publishing and media group, which is inseparable from the support of the Malanshan Project. With the advent of the 5G era, actively participating in the construction of Malanshan Park is not only an inherent requirement for the transformation and upgrading of Hunan publishing, business restructuring, and integrated development, but also a strategic move to adapt to the times, grasp the outlet, and win the initiative in future development.

Today, in Malanshan, the ecological industry chain of cultural creation + science and technology innovation has taken shape, and the industrial peak of science and culture integration has stood at the head of the times. The "strategic blueprint" of the Malanshan project has been outlined. In the future, the Malanshan project of Zhongnan Media will integrate office bases, creative centers, data centers, media art centers, entrepreneurial incubators, publishing museums and other formats, and integrate short videos, media, digital education and other industries into one, becoming a "dream factory" for the high-quality development of Hunan publishing and cultivating a new engine leading the future development of Zhongnan Media.

Xiaoxiang Morning News reporter Zhou Shihao Red Network reporter Cai Juan reported in Shenzhen

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