If you want to pick out a few popular consumer goods in recent years, "blind box" is undoubtedly on the list. The wind that bubbled up in Mart has now spread to all major areas with wildfire. There is a reason for the success of the blind box, and from a personal psychological level, people are always curious about the unknown and full of expectations for the surprises that may come. The blind box is a very basic, very simple product that can satisfy this psychology. Isn't it enough to spend too much money and get something that is far beyond the psychological or practical value?
What types of blind boxes are more popular? Attractive look? Affordable price? A hot hidden model? Favorite IP? Yes, but not all, as a consumer, the most desirable thing is of course "low pay high return". This requires not only the manufacturers who supply blind boxes to have enough strength, but also enough strength. In addition to the special blind box company, the Internet manufacturer NetEase has also joined the wave and launched a blind box mall APP called "NetEase Big Player".
"NetEase Big Player" (NetEase Blind Box) sells not only NetEase's game peripherals, but also a variety of blind boxes, handmade, models, and fashion products. IP ranges from popular games to blockbuster anime. Among them, the price of blind box products is mostly tens of yuan, and other handmade products range from tens to hundreds of yuan. In addition to the blind box with clear price tags, NetEase big players also provide a choice of gears ranging from a few yuan to hundreds, and this non-directional blind box form adds another surprise to the already uncertain blind box extraction journey. It is worth mentioning that "NetEase Big Player" also provides the option of "blind box recycling", if you open to something you really don't like, you can choose to put it into the recycling area in the form of gold coins, and the gold coins obtained can be selected for new blind box extraction.
Judging from the feedback, the return on investment in the blind box in the "NetEase Big Player" is still quite considerable. First of all, "NetEase big players" have NetEase's strict product review as the base, the handmade, tide play and technology products sold are genuine guarantees, Tong Shuo is not deceived, plus the TIME of the APP launch is not long, the phased goal is still to drain and hit the word of mouth, the explosion rate of each file is very high, basically draw to a certain threshold can get far more than the return on products that are far beyond investment. Single-digit charging treasures, electronic technology products that are hundreds of dollars cheaper than the market price, and electronic technology products that are less than a thousand yuan...
There is even a Hatsune enthusiast who has already won enough to fill a whole house on the "NetEase Big Player" APP, and praised the product quality and after-sales pre-sales service of the "NetEase Big Player": "The key is that at least half of my hands are drawn in netEase big players, and the time spent in the lottery is basically much cheaper than going to Taobao to buy, as if finding a money-saving weapon!" ”