The emergence of jeans originated from the gold rush in the 1840s and 1850s. At that time, high-intensity labor made clothing extremely wear-free, and gold panners were eager for a wear-resistant, solid garment. So a businessman named Levis Strauss came up with the idea of making a non-wearable cargo pants from slow-sell canvas, which was the prototype of jeans.
Image source/ Screenshot of Sohu.com.
The earliest jeans were not the most common blues of today, but brown. In order to make it easier for workers to wear it on the outside of ordinary pants, the waist of the pants is also cut very high. Because of its wear resistance, The pants made by Levi were sought after by gold diggers, who also continued to improve the pants, and in 1853 created the jeans brand " Levi's ".
Until the 1920s, jeans were the staple workwear of workers in the West. But with the vigorous development of the Hollywood film industry in the United States in the 1930s, jeans gradually entered the public eye. Under the influence of the protagonists in the movies "Gratuitous Rebellion" and "Heavenly Dreaming", jeans gradually broke away from the concept of cargo clothing and began to become popular to all ages and classes. Later, workers, students, wealthy businessmen and Hollywood stars began to wear this relaxed and casual costume.
Once heavy labor wear, now among the fashion industry, cleverly catering to the trend, constantly changing new styles, a variety of denim items derived from jeans, but also occupied a place in the fashion field, has become an enduring fashion symbol.
Beijing News reporter Yu Meng'er
Edited by Wang Shengnan Proofreader Li Shihui
Source: Beijing News